{"id":419568,"date":"2026-01-20T22:33:09","date_gmt":"2026-01-20T22:33:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/419568\/"},"modified":"2026-01-20T22:33:09","modified_gmt":"2026-01-20T22:33:09","slug":"nurses-see-botox-boom-as-pathway-to-entrepreneurship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/419568\/","title":{"rendered":"Nurses see Botox boom as pathway to entrepreneurship"},"content":{"rendered":"

About 40 college-age women waited their turn at the UNC Chapel Hill School of Nursing one day last month to be human subjects in training nurses on how to give aesthetic injectables.<\/p>\n

The volunteers received supervised treatment for free, an attractive deal considering the cost of botulinum toxin injections \u2014 better known under brand names like Botox \u2014 averages around $435, according to the American Society of Plastic Surgeons<\/a>.<\/p>\n

Caroline Roseman, a 2024 graduate of the UNC School of Nursing, was one of those receiving the training from Boston-based LexRx<\/a>. She hopes to turn her knowledge into a side gig to her regular job as a UNC Health hospital nurse.<\/p>\n

\u201cThis is my hobby,\u201d says Roseman, \u201cbut it\u2019s so popular now. It\u2019s something else I can add as a skill.\u201d She says she could see herself working in a clinic offering cosmetic procedures or owning her own business someday.<\/p>\n

\u201cThe modern nurse embraces the entrepreneurial side of their career path,\u201d says LexRx founder and CEO Alexa Costa<\/a>.<\/p>\n

LexRx teamed up with UNC Chapel Hill\u2019s School of Nursing to offer the training. Students pay $2,975 for the one-day live training, which comes after two, three-hour lectures via Zoom. The students also earn certifications through the university.<\/p>\n

LexRx\u2019s inaugural academic partnership began in 2023 with Boston College and later Columbia University in New York. The December session in Chapel Hill was the first in North Carolina. It only attracted three students, but Costa says she expects future sessions held every three months to grow to about 30 students. The next session at UNC Chapel Hill is March 6.<\/p>\n

Registered nurses can give aesthetic injections under the prescription and order of a doctor, physician assistant or nurse practitioner. LPNs can do so, but must have on-site supervision from at least a registered nurse.<\/p>\n

While a lot of people think Botox is for older adults facing treatment for facial wrinkles or creases, the number of younger patients seeking preventative care is growing fast, says Costa. According to the American Society of Plastic Surgeons, Botox injections increased by 71% for ages 20 through 29 and by 75% for patients 19 and younger between 2019 to 2022. It has become known as \u201cbaby Botox.\u201d<\/p>\n

Roseman says young people pay attention to influencers on social media. \u201cThey say, \u2018This is how you\u2019re supposed to look,’\u201d says Roseman, \u201cand other people follow it.\u201d<\/p>\n

Duke University nursing student Nadine Yamout<\/a> was one of the volunteers for the training session at UNC Chapel Hill. She says she gets regular treatments on her own. \u201cThere\u2019s something really special about making yourself look better, but not different,\u201d she says.<\/p>\n

Costa says she hopes her program helps train and gives them a way to make extra money.<\/p>\n

\u201cThe industry is booming, but the training standards haven\u2019t kept up,\u201d says Costa.<\/p>\n

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