NOBULL has a new playbook.<\/p>\n
What\u2019s happening: The athletic apparel brand secured $50M in funding at a $1B valuation, per Front Office Sports, with equity investor Tom Brady discontinuing his TB12 brand to launch NOBULL Nutrition.<\/p>\n
All in. Thinking beyond CrossFit, BODYARMOR founder Mike Repole bought<\/a> the brand in 2023 and absorbed<\/a> Tom Brady\u2019s performance nutrition brand \u2013 putting the duo\u2019s vision for a \u201ccomplete wellness company\u201d into motion.<\/p>\n Shuttering TB12, Brady will scale NOBULL\u2019s supplements business, starting with grass-fed protein and electrolyte powders.<\/p>\n Sports x culture. Targeting an entire culture over single categories, NOBULL is seeking to be the bridge between elite sport and everyday well-being.<\/p>\n Adding to its ethos, the former CrossFit Games title sponsor has landed partnerships with the NFL Combine<\/a> and NHL while flipping influential fitness endorsements \u2014 signing Peloton star Robin Arz\u00f3n away from adidas and Livvy Dunne from Vuori.<\/p>\n