{"id":425337,"date":"2026-01-23T16:45:07","date_gmt":"2026-01-23T16:45:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/425337\/"},"modified":"2026-01-23T16:45:07","modified_gmt":"2026-01-23T16:45:07","slug":"basketball-reaches-new-heights-as-nba-takes-over-europe","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/425337\/","title":{"rendered":"Basketball Reaches New Heights as NBA Takes Over Europe"},"content":{"rendered":"<p class=\"fab6k8g\">Paris\u00a0kicks off\u00a0in style\u00a0<\/p>\n<p class=\"fab6k8g\">The NBA\u2019s Paris stop\u00a0in 2025\u00a0was a sign of the\u00a0strong performance\u00a0to come, particularly in the host market. France recorded one of the most impressive uplifts\u00a0in stakes\u00a0across the entire tour.\u00a0Compared with\u00a0a typical NBA week:<\/p>\n<p>France:\u00a0+241%Italy:\u00a0+119%Germany:\u00a0+72%<\/p>\n<p class=\"fab6k8g\">Berlin: record-breaking\u00a0momentum<\/p>\n<p class=\"fab6k8g\">The Berlin game\u00a0on 15th\u00a0January\u00a02026\u00a0delivered the most dramatic uplift of the tour, providing\u00a0further\u00a0indication\u00a0of the NBA\u2019s growing influence across continental Europe:<\/p>\n<p>Germany:\u00a0+274%Italy:\u00a0+110%Greece:\u00a0+68%<\/p>\n<p class=\"fab6k8g\">A major driver of local excitement came from the appearance of\u00a0Berlin-born brothers Franz and Moritz Wagner, whose homecoming with Orlando Magic added cultural significance\u00a0to the fixture.<\/p>\n<p class=\"fab6k8g\">London:\u00a0strong\u00a0continental\u00a0interest,\u00a0modest UK\u00a0growth<\/p>\n<p class=\"fab6k8g\">The London NBA game\u00a0on 18th\u00a0January 2026\u00a0again generated significant interest across Europe, though the UK continued to trail other major markets:<\/p>\n<p>France:\u00a0+35%Germany:\u00a0+28%UK:\u00a0+19%<\/p>\n","protected":false},"excerpt":{"rendered":"Paris\u00a0kicks off\u00a0in style\u00a0 The NBA\u2019s Paris stop\u00a0in 2025\u00a0was a sign of the\u00a0strong performance\u00a0to come, particularly in the host&hellip;\n","protected":false},"author":2,"featured_media":299387,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[355,99],"class_list":["post-425337","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/425337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=425337"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/425337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/299387"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=425337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=425337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=425337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}