![\"Mikaela](\"https:\/\/mms.businesswire.com\/media\/20260126032513\/en\/2701468\/4\/MicoWebStills1920x1080_2.jpg\")
<\/p>\nNew anthem films highlight the real journeys, resilience, and support systems behind two of the most decorated women in sport \u2013 showing how Visa helps power progress on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026.<\/p>\n
\nVisa today debuted its newest Milano Cortina 2026 U.S. campaign, an athlete\u2011led storytelling platform featuring Mikaela Shiffrin and Oksana Masters, two of the most accomplished women competing on the global stage.<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260126032513\/en\/<\/p>\n
<\/p>\n
Mikaela Shiffrin<\/p>\n
\nThe campaign is anchored by newly released anthem films that reveal the human moments, perseverance and support networks behind their success, underscoring Visa\u2019s belief that everywhere you\u2019ve gone gets you to everywhere you want to be.<\/p>\n
\nA Fresh Evolution of \u201cEverywhere You Want to Be\u201d<\/p>\n
\nExpanding on Visa\u2019s iconic brand platform, the campaign shifts focus from results \u2013 the medals and podiums \u2013 to the path that leads there: the resilience, progress, and community that define world\u2011class athletes.<\/p>\n
\nSet against the global backdrop of Milano Cortina 2026, the films continue Visa\u2019s Olympic and Paralympic Games storytelling.<\/p>\n
\nAnthem Films Featuring Two Trailblazing Women<\/p>\n
\nShiffrin and Masters \u2013 long\u2011time Team Visa athletes \u2013 embody dedication and excellence. Together, they have:<\/p>\n
Earned more than 125 major career wins<\/p>\n
Set over a dozen world records across their respective sports<\/p>\n
Competed at the highest level for more than a decade<\/p>\n
\nShiffrin, the most decorated alpine skier in history with 107 World Cup wins and 164 podiums, shared: \u201cBeing part of this campaign is meaningful because it reflects the reality behind every competition \u2013 the moments that shaped me long before I ever reached a podium,\u201d said Shiffrin. \u201cVisa has been with me through so many chapters of my career, and this work captures that journey in such an authentic way.\u201d<\/p>\n
\nMasters, a multi\u2011sport Paralympic champion and one of the most versatile athletes in modern sport with 19 Paralympic medals across three disciplines, said: \u201cMy story is built on community, and Visa gets that,\u201d said Masters. \u201cThis campaign shows the parts of an athlete\u2019s life we don\u2019t always talk about: the setbacks, the people who lift you up, and the belief that you\u2019re never on this path alone. I\u2019m proud to share this message with the world.\u201d<\/p>\n
\nThe films spotlight pivotal moments that shape an athlete\u2019s path \u2013 the early mornings, breakthroughs, tough resets and the people who help keep momentum alive \u2013 while showing how Visa is there along the way.<\/p>\n
\nElevating the Power of Women in Sport<\/p>\n
\nBy featuring two of the world\u2019s most accomplished female athletes, Visa reinforces its commitment to expanding women\u2019s representation and storytelling in sport. Shiffrin\u2019s history\u2011making achievements and Masters\u2019 extraordinary multi\u2011sport record reflect the type of leadership and impact Visa is proud to support. This campaign represents one of the most decorated pairings of women featured in an Olympic and Paralympic Games brand campaign.<\/p>\n
\nCampaign Timing<\/p>\n
\nWatch Mikaela Shiffrin and Oksana Masters films here.<\/p>\n
\nThe full suite of films will roll out leading up to the Milano Cortina 2026 Opening Ceremony, with behind\u2011the\u2011scenes footage, extended cuts, and exclusive athlete content available in the coming weeks.<\/p>\n
\nAbout Visa Inc.<\/p>\n
\nVisa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.<\/p>\n
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View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20260126032513\/en\/<\/p>\n","protected":false},"excerpt":{"rendered":"New anthem films highlight the real journeys, resilience, and support systems behind two of the most decorated women…\n","protected":false},"author":2,"featured_media":14028,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4,450,451,112,3,452,453],"class_list":{"0":"post-430966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-breaking-news","8":"tag-breaking-news","9":"tag-breakingnews","10":"tag-headlines","11":"tag-markets","12":"tag-news","13":"tag-top-stories","14":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/430966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=430966"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/430966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/14028"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=430966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=430966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=430966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}