{"id":433695,"date":"2026-01-27T23:56:16","date_gmt":"2026-01-27T23:56:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/433695\/"},"modified":"2026-01-27T23:56:16","modified_gmt":"2026-01-27T23:56:16","slug":"dying-social-media-app-replaces-15-of-workers-with-ai-in-devastating-mass-layoffs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/433695\/","title":{"rendered":"Dying social media app replaces 15% of workers with AI in devastating mass layoffs"},"content":{"rendered":"

By MARTHA WILLIAMS, US REAL ESTATE & CONSUMER REPORTER<\/a> <\/p>\n

Published: 13:16 EST, 27 January 2026 | Updated: 13:16 EST, 27 January 2026 <\/p>\n

Pinterest plans to cut less than 15 percent of its workforce – roughly 700 jobs – as it reshapes the company and puts more money into artificial intelligence.<\/p>\n

In a filing Tuesday, the San Francisco-based company said the layoffs are part of a broader plan to shift resources toward AI-focused jobs, build more AI-powered products, and change how it sells and markets its services.<\/p>\n

Pinterest also said it will shrink its office space. The company expects to finish the restructuring by the end of September and take a one-time charge of $35 million to $45 million.<\/p>\n

Cuts are expected to affect hundreds of workers. Pinterest had about 5,200 employees at the end of last year.<\/p>\n

The company has been rolling out more AI features for users, including tools that improve personal boards and a computerized assistant that offers shopping recommendations.<\/p>\n

Pinterest was founded in 2009 by internet entrepreneurs\u00a0Ben Silbermann, Paul Sciarra, and Evan Sharp.\u00a0<\/p>\n

It was originally called Tote and served as a virtual replacement for paper catalogs.<\/p>\n

While Tote failed because the online payment process was not smooth enough, a trend emerged of people using the app to share collections and items with others.<\/p>\n

\"The <\/p>\n

The layoffs are part of a broader plan to shift resources toward AI-focused jobs<\/p>\n

\"Pinterest <\/p>\n

Pinterest had about 5,200 employees at the end of last year<\/p>\n

\"Banners <\/p>\n

Banners for Pinterest, displayed to mark the fifth anniversary of the company’s listing, hang on the front of the New York Stock Exchange<\/p>\n

\"Bill <\/p>\n

Bill Ready, online commerce expert and CEO of Pinterest<\/p>\n

This inspired the founders to build Pinterest – which allows users to create and curate collections that can be sent to others.<\/p>\n

The app gained popularity as people used it as a collaborative space online for planning weddings, hosting parties, re-decorating rooms, and putting together outfits.\u00a0<\/p>\n

After a decade of success,\u00a0 Pinterest announced that co-founder, CEO and president, Ben Silbermann would transition to the newly created role of executive chairman, and online commerce expert Bill Ready would become CEO.\u00a0<\/p>\n

Pinterest follows a wider tech trend. Other companies, like Amazon, have also cut jobs while increasing spending on AI.<\/a><\/p>\n

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