{"id":436806,"date":"2026-01-29T12:21:08","date_gmt":"2026-01-29T12:21:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/436806\/"},"modified":"2026-01-29T12:21:08","modified_gmt":"2026-01-29T12:21:08","slug":"target-employee-shows-in-real-time-how-tech-prices-are-going-up-up-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/436806\/","title":{"rendered":"Target Employee Shows In Real Time How Tech Prices Are Going Up, Up, Up"},"content":{"rendered":"

SSDs, RAM, and other memory-related PC parts (as well as GPUs and more) are going up in price quickly as companies like Intel focus on supplying AI hyperscalers<\/a> with what they need to build datacenters. But actually seeing the price of items increase in the store courtesy of an employee makes it all the more painful to watch.<\/p>\n

On January 28, user Scarfeezy posted images to Reddit<\/a> that appear to show them using a phone and an app to dramatically raise the price of various SSDs, including one designed to work with an Xbox. A SanDisk 2TB external SSD increased in price from $200 to $520. A Western Digital 1TB Xbox SSD expansion card<\/a> jumped from $150 to $390. In an update to their post<\/a>, the user also shared an image of a Nintendo-branded MicroSD card getting a hefty price increase, indicating it leaped from about $20 to $67.<\/p>\n

Kotaku talked to the user, who understandably didn\u2019t want to reveal too much about their identity. However, they did confirm that they work at a Target in Pennsylvania, which seems to line up with past posts the account made to a Target subreddit. Scarfeezy explained that they also increased the price on other SD cards besides what was seen in the Reddit post, as dictated by Target.<\/p>\n

Checking Target\u2019s website, it seems the increased prices on products like the WD 1TB Xbox card are live online already. And I also found evidence of the SD card price bump,<\/a> with the card seemingly being sold by Target for two different prices<\/a>, likely due to some odd back-end snafu. Scarfeezy also shared extra images of products that got price increases, including a PS5 SSD from Western Digital that now costs $564<\/a>. Scarfeezy tells Kotaku it was $150 before the increase.<\/p>\n

\u201cI\u2019m pissed for everyone looking to upgrade\/first-time purchasers,\u201d Scarfeezy told Kotaku. \u201cI\u2019m also incredibly lucky to have built my PC before all this happened. Now I\u2019m hoping and praying nothing bad happens to my PC.\u201d<\/p>\n

Over the last few months,<\/a>\u00a0PC gaming and memory have become more expensive<\/a>. This is largely thanks to AI hyperscalers and\u00a0tech giants gobbling up PC parts to build datacenters<\/a>; it\u2019s becoming\u00a0quite pricey and challenging<\/a> for your average person to buy PC RAM, graphics cards, or even an SSD for a console. Even the prices on prebuilt PCs from companies like HP, Dell, and Asus will increase by 15 to 20 percent, according to\u00a0PC World.<\/a>\u00a0It\u2019s very likely that this will start\u00a0causing problems for console makers, too.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SSDs, RAM, and other memory-related PC parts (as well as GPUs and more) are going up in price…\n","protected":false},"author":2,"featured_media":436807,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[56951,1015,9859,74,1298],"class_list":["post-436806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-price-increase","tag-ps5","tag-ram","tag-technology","tag-xbox"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/436806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=436806"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/436806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/436807"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=436806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=436806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=436806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}