{"id":442562,"date":"2026-02-01T09:46:18","date_gmt":"2026-02-01T09:46:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/442562\/"},"modified":"2026-02-01T09:46:18","modified_gmt":"2026-02-01T09:46:18","slug":"juicy-couture-signs-nba-all-star-angel-reese-as-global-ambassador-and-creative-collaborator","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/442562\/","title":{"rendered":"Juicy Couture Signs NBA All-Star Angel Reese as Global Ambassador and Creative Collaborator"},"content":{"rendered":"

\n\tJuicy Couture<\/a> has tapped two-time WNBA<\/a> All-Star Angel Reese as its new global ambassador and creative collaborator. The 23-year-old Reese will become the face of the brand\u2019s Viva La Juicy fragrance and a codesigner of a signature apparel collection, Angel Couture.<\/p>\n

\n\tThe Juicy collaboration represents a full-circle moment for the basketball player, having grown up admiring Juicy Couture<\/a> for its trendsetting style. Known for blending sport, fashion and pop culture herself, Reese channels all of this into a collection that reimagines the brand\u2019s signature velour and graphics through her perspective.<\/p>\n

\t\t\t\t\t\t\"Angel<\/p>\n

\t\t\t\t\tAngel Reese in a look from Angel Couture.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Juicy Couture<\/p>\n

\n\t\u201cI\u2019ve loved Juicy Couture since I was a little girl,\u201d said Reese in an interview. \u201cThe brand has always been about confidence, glamour and fun. When the conversation started about working together, it felt natural. It\u2019s a full-circle moment for me because I grew up seeing Juicy everywhere, and now I get to bring my own energy into the brand,\u201d she said.<\/p>\n

\n\tIn addition to being the global ambassador and the face of Viva La Juicy, Reese worked hand-in-hand with the brand to codesign her new Angel Couture signature apparel collection. \u201cI wanted to be involved creatively, making sure the collection reflects my style and makes whoever\u2019s wearing it feel bold and unapologetically themselves too.\u201d<\/p>\n

\n\tThe newly launched Angel Couture campaign showcases Juicy\u2019s most recognizable staples, including updated velour sets, graphic baby Ts, and statement separates, alongside the Viva La Juicy fragrance, now fronted by Reese. Prices on the collection range from $39 to $139.<\/p>\n

\n\tDiscussing her inspiration, Reese said: \u201cThe aesthetic for my Angel Couture collection is about blending Juicy\u2019s iconic DNA with my own style \u2014 bold, versatile and always unapologetic. I was inspired by the Juicy looks I grew up seeing everywhere, and I wanted to reimagine them in a way that feels fresh for today.<\/p>\n

\n\t\u201cVelour was a must! It\u2019s what Juicy is known for, so we created updated track sets in new colors and added graphic baby Ts, hoodies, and statement separates that can be mixed and matched depending on your vibe. Some of the pieces I think will really stand out are the luxe velour sets and the black-on-black fleece looks because they\u2019re comfortable but still make a statement. At the end of the day, my goal was to design a collection that lets people show up confident, have fun with fashion and feel unstoppable,\u201d she said. <\/p>\n

\t\t\t\t\t\t\"Angel<\/p>\n

\t\t\t\t\tA look from Angel Couture.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Juicy Couture<\/p>\n

\n\tReese is well known for the focus she puts on fashion. \u201cFashion means more to me than just clothes \u2014 it\u2019s part of my story,\u201d she said. \u201cYou can be cute and still go out on the court and ball. It\u2019s a way for me to express who I am beyond the hardwood without saying a word.\u201d<\/p>\n

\n\tShe emphasized how important the tunnel is to expressing herself. \u201cThe tunnel is my runway. It\u2019s all about versatility for me, and I think about what story I want to tell that day \u2014 sometimes it\u2019s casual, sometimes it\u2019s glam, but it\u2019s always intentional,\u201d she said.<\/p>\n

\n\tReese declined to disclose what brands she likes to wear off the court.<\/p>\n

\n\t\u201cHonestly I\u2019ve been interested in fashion since I was a kid. I grew up going in my mom and grandma\u2019s closets, trying on their clothes, and I always cared about my outfits for school, for practice, for everything. As I got older, it became even bigger for me,\u201d said Reese, who graced the cover of Vogue for its winter 2025 issue in January.<\/p>\n

\n\tAsked how she balances her love of fashion with a tough competitive sport like basketball, she said: \u201cThey complement each other. On the court, I keep that intensity, grit and dog mentality. Off the court, fashion gives me a space to soften and express every side of myself. It\u2019s not one or the other. It\u2019s both.\u201d<\/p>\n

\n\tThe Angel Couture collection and Viva La Juicy campaign imagery launch Monday on juicycouture.com and will also be available at select major retailers nationwide such as DTLR and JD Sports. Viva La Juicy fragrance is available at Macy\u2019s.<\/p>\n

\t\t\t\t\t\t\"Angel<\/p>\n

\t\t\t\t\tAngel Reese in Angel Couture.<\/p>\n

\n\tReese was selected by the Chicago Sky with the seventh overall pick in the 2024 WNBA<\/a> Draft. In her rookie season, she was named an WNBA All-Star and set the league single-season record in rebounds.\u00a0 Reese created a controversy last month when she told the Chicago Tribune about changes she expects from the Sky organization in terms of getting great players. Her comments resulted in a suspension for the first half of the Sky\u2019s game against the Las Vegas Aces on Sept. 7. After that, she sat out the last few games with a back injury.<\/p>\n

\n\tThe basketball player has long-term partnerships with brands like Reebok, Reese\u2019s, and Beats, among others, and has become a cultural force, growing the game and bridging the intersection between women\u2019s sports and the larger cultural zeitgeist. Beyond her achievements in business and on the court, she is an advocate for gender equality in sports. In 2023, she founded the Angel C. Reese Foundation dedicated to empowering girls and women through sports, education and financial literacy, among other areas.<\/p>\n

\t\t\t\t\t\t\"Angel<\/p>\n

\t\t\t\t\tAngel Reese has codesigned Angel Couture.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Juicy Couture<\/p>\n

\n\tJuicy Couture, which is owned by Authentic Brands Group, offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry, sold in 14 freestanding stores and department stores in approximately 94 countries. Its fragrance offerings are ranked among the world\u2019s top prestige fragrances and are available in 25,000 points of sale.<\/p>\n

\t\t\t\t\t\t\"Angel<\/p>\n

\t\t\t\t\tAngel Reese is the new Juicy Couture global ambassador. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Juicy Couture<\/p>\n","protected":false},"excerpt":{"rendered":"Juicy Couture has tapped two-time WNBA All-Star Angel Reese as its new global ambassador and creative collaborator. The…\n","protected":false},"author":2,"featured_media":442563,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[152199,99,434],"class_list":["post-442562","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-juicy-couture","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/442562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=442562"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/442562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/442563"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=442562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=442562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=442562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}