{"id":445498,"date":"2026-02-02T23:34:08","date_gmt":"2026-02-02T23:34:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/445498\/"},"modified":"2026-02-02T23:34:08","modified_gmt":"2026-02-02T23:34:08","slug":"running-clogs-and-boots-dominated-q4-footwear-sales-circana-says","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/445498\/","title":{"rendered":"Running, Clogs and Boots Dominated Q4 Footwear Sales, Circana Says"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNew data from Circana shows that running, running-inspired lifestyle shoes, mules\/clogs, and high-shaft <a href=\"https:\/\/wwd.com\/tag\/boots\/\" id=\"auto-tag_boots\" data-tag=\"boots\" rel=\"nofollow noopener\" target=\"_blank\">boots<\/a> dominated footwear sales in the fourth quarter.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor the period, U.S. footwear industry dollar sales rose 2 percent even though the number of units sold saw a decline, according to Circana\u2019s Consumer Tracking Service. The big reason sales rose was due to an increase in average prices, which were up 8 percent. Also contributing to the increase in overall dollars was the more premium-leaning product mix during the holiday season, Circana said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cDespite uncertainties stemming from tariffs and other economic circumstances, consumers\u2019 footwear needs remained largely consistent throughout 2025,\u201d Beth Goldstein, Circana\u2019s footwear and accessories industry advisor, said. \u201c<a data-id=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/circana-consumers-running-shoes-run-comfort-casual-use-1238421203\/\" data-type=\"link\" href=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/circana-consumers-running-shoes-run-comfort-casual-use-1238421203\/\" rel=\"nofollow noopener\" target=\"_blank\">Performance and lifestyle<\/a> categories remain resilient as consumers prioritize comfort, health, and everyday utility.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe overall U.S. footwear market held steady in 2025 at $90 billion. The number of units sold declined in the low single digits, Circana\u2019s proprietary data indicated.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGoldstein noted that while fashion has struggled overall, growth areas signaled \u201cconsumers\u2019 interest in newness and more tailored styling while remaining comfortable.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor 2025, the same categories that dominated the fourth quarter also were the top growth segments for the year. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/tag\/performance\/\" id=\"auto-tag_performance\" data-tag=\"performance\" rel=\"nofollow noopener\" target=\"_blank\">Performance<\/a> shoes continue to lead industry growth, with dollar sales up six percent and the number of units also rising, driven by running, walking, and training. \u201cRunning posted a 9 percent dollar increase, supported by continued interest in the category for both athletic and casual use. Walking grew 9 percent in dollar sales and experienced the strongest unit surge in the <a href=\"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/pb5star-performance-footwear-racquet-sports-hybrid-shoe-1238415580\/\" id=\"related_article_link_performance\" data-tag=\"performance\" rel=\"nofollow noopener\" target=\"_blank\">performance<\/a> sector.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCircana noted that the sport lifestyle segment, the largest within the industry, concluded the year up 4 percent in dollar sales, driven primarily by running-inspired and soccer-inspired styles.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe year saw fashion footwear down 2 percent in dollar terms, with continued softness in seasonal categories. Bright spots include high-shaft <a href=\"https:\/\/wwd.com\/beauty-industry-news\/fragrance\/floral-street-debut-bridgerton-fragrance-netflix-shondaland-1238526467\/\" id=\"related_article_link_boots\" data-tag=\"boots\" rel=\"nofollow noopener\" target=\"_blank\">boots<\/a>, up 14 percent, and shoe silhouettes such as mules\/clogs, ballerinas and boat shoes. <\/p>\n","protected":false},"excerpt":{"rendered":"New data from Circana shows that running, running-inspired lifestyle shoes, mules\/clogs, and high-shaft boots dominated footwear sales in&hellip;\n","protected":false},"author":2,"featured_media":445499,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[23,76703,16318,3,2520,209508,209509,21,19,22,20,25,24],"class_list":["post-445498","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-states","tag-america","tag-boots","tag-footwear-prices","tag-news","tag-performance","tag-running-shoes","tag-shoe-sales","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/445498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=445498"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/445498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/445499"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=445498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=445498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=445498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}