Managing humans is hard. Managing AI agents is\u2026 also hard. That\u2019s why OpenAI is launching a new platform called OpenAI Frontier, which it says will help businesses \u201cbuild, deploy, and manage\u201d AI agents, even those not made by OpenAI itself.<\/p>\n
OpenAI\u2019s description of Frontier sounds something like HR for AI. \u201cFrontier gives agents the same skills people need to succeed at work: shared context, onboarding, hands-on learning with feedback, and clear permissions and boundaries,\u201d OpenAI wrote in a blog post. The similarity makes sense: OpenAI said the product was inspired \u201cby looking at how enterprises already scale people.\u201d<\/p>\n
Frontier is available today, though only to an unspecified \u201climited set of customers, with broader availability coming over the next few months.\u201d OpenAI said Intuit, State Farm, Thermo Fisher, and Uber are among the first companies to adopt OpenAI Frontier, with \u201cdozens of existing customers\u201d having piloted it as well. It\u2019s not clear how much Frontier will cost, either. In a press briefing, chief revenue officer Denise Dresser declined to disclose pricing at this point in time.<\/p>\n
Frontier is an \u201cagent interface,\u201d said Barret Zoph, OpenAI\u2019s general manager for business-to-business, who recently returned to OpenAI after<\/a> a stint at Thinking Machines Lab. Right now, many companies simply run AI agents on top of whatever they\u2019re using, which often means fragmented tools, disconnected workflows, and siloed data. Frontier sits on top of that to create a \u201cshared business context\u201d for agents, connecting them with everything needed to work and communicate effectively. These connections mean deployed agents can operate across different environments, though OpenAI said Frontier also lets users set boundaries, making it \u201cpossible to use them confidently in sensitive and regulated environments.\u201d<\/p>\n Frontier will also make it easy for human teams across organizations to \u201chire AI coworkers\u201d for tasks like running code and data analysis. OpenAI said agents will also \u201cbuild memories\u201d and can be evaluated by human workers, which should make them more useful over time.<\/p>\n The end goal for OpenAI sounds suspiciously similar to Sauron\u2019s motivation in The Lord of the Rings: one platform to rule them all. \u201cBy the end of the year, most digital work in leading enterprises will be directed by people and executed by fleets of agents,\u201d said Fidji Simo, OpenAI\u2019s CEO of Applications. \u201cAnd what I dreamed of was having one platform to create and manage all of our agents.\u201d<\/p>\n Interestingly, this means \u201ca recognition that we\u2019re not going to build everything ourselves,\u201d said Simo. Frontier will use open standards and can be populated with agents built by OpenAI, the enterprise customer, or another AI company.<\/p>\n Frontier comes as AI companies strive to prove AI tools are genuinely useful for their customers, and work to create revenue streams that justify the enormous amount of money<\/a> being pumped into the sector. Agents, tools that can act independently, are a core focal point for this, and Frontier can be seen as a direct response to Microsoft\u2019s Agent 365<\/a> agent manager. Anthropic is strong competition too, after its Claude Cowork<\/a> and Claude Code<\/a> took the AI industry by storm.<\/p>\n","protected":false},"excerpt":{"rendered":"Managing humans is hard. Managing AI agents is\u2026 also hard. That\u2019s why OpenAI is launching a new platform…\n","protected":false},"author":2,"featured_media":451356,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,28,3,1283,74],"class_list":{"0":"post-451355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-business","12":"tag-news","13":"tag-openai","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/451355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=451355"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/451355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/451356"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=451355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=451355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=451355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}