{"id":45457,"date":"2025-07-29T16:24:09","date_gmt":"2025-07-29T16:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/45457\/"},"modified":"2025-07-29T16:24:09","modified_gmt":"2025-07-29T16:24:09","slug":"versant-names-tom-rogers-senior-adviser","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/45457\/","title":{"rendered":"Versant Names Tom Rogers Senior Adviser"},"content":{"rendered":"

\n\tTom Rogers<\/a> helped launch MSNBC<\/a> and CNBC<\/a>. Now he has to help figure out what to do with them with consumers\u2019 appetite for entertainment and information delivered by cable TV on the wane.<\/p>\n

\n\tRogers, a veteran media executive who had led companies such as Primedia and TiVo, has been named a senior adviser at Versant<\/a>, the new media company that is being formed from the bulk of the cable assets of NBCUniversal. Comcast, the corporate parent, is expected to spin off the company at some point before the end of 2025. In addition to MSNBC and CNBC, Versant will also include USA, Oxygen, Golf Channel and E!<\/a>, among other properties.<\/p>\n

\n\t\u201cTom\u2019s track record of anticipating and driving change in the media business is unmatched,\u201d said Mark Lazarus, CEO of Versant, in a prepared statement. \u201cHis insights will be invaluable as we continue to build on the success of Versant\u2019s iconic media portfolio.\u201d\u00a0In the new role, Rogers is expected to provide counsel on industry trends and dynamics. He will also offer insight into strategy, market positioning, business development opportunities, and ways to strengthen the company\u2019s impact.<\/p>\n

\n\tRogers, who once served as counsel to the U.S. House of Representatives\u00a0Telecommunications, Consumer Protection and Finance Subcommittee, helped NBC branch out into cable when that part of the industry was in its relative infancy. During his tenure at NBC, the company launched CNBC \u2014 initially known as the Consumer News and Business Channel \u2014 and, in partnership with Microsoft, MSNBC. He also for a time led Primedia, a magazine behemoth backed by Kohlberg Kravis Roberts that specialized in dozens of publications aimed at niche interests \u2014 a harbinger of the direct-to-consumer build-up currently in sway among large traditional media conglomerates.<\/p>\n

\n\t\u201cI\u2019ve spent my career building, transforming, and leading media businesses through change,\u201d said Rogers, in a prepared statement. \u201cVersant represents a rare opportunity to shape the future of a media company that has already begun to make progress toward the huge opportunity of expanding and developing well beyond the cable realm. Versant possesses both the ambition and agility to be a leader in today\u2019s evolving media landscape.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tom Rogers helped launch MSNBC and CNBC. Now he has to help figure out what to do with…\n","protected":false},"author":2,"featured_media":45458,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[3331,88,35966,35967,92,16352],"class_list":["post-45457","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-cnbc","tag-entertainment","tag-msnbc","tag-tom-rogers","tag-tv","tag-versant"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/45457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=45457"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/45457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/45458"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=45457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=45457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=45457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}