{"id":456835,"date":"2026-02-08T18:42:09","date_gmt":"2026-02-08T18:42:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/456835\/"},"modified":"2026-02-08T18:42:09","modified_gmt":"2026-02-08T18:42:09","slug":"from-svedka-to-anthropic-brands-make-bold-plays-with-ai-in-super-bowl-ads-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/456835\/","title":{"rendered":"From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads"},"content":{"rendered":"

Following last year\u2019s trend of showcasing AI<\/a> in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands.\u00a0<\/p>\n

Let\u2019s explore the biggest moments from this year\u2019s Big Game ads, which featured everything from robots and AI glasses to a touch of drama involving tech founders.<\/p>\n

Svedka <\/p>\n

Vodka brand Svedka went with what it touts as the first \u201cprimarily\u201d AI-generated national Super Bowl spot. The 30-second ad, titled \u201cShake Your Bots Off,\u201d features the company\u2019s robot character, Fembot, and her new companion, Brobot, dancing their circuits off at a human party.<\/p>\n

According to Svedka\u2019s parent company, Sazerac, it took roughly four months to reconstruct the Fembot and train the AI to mimic facial expressions and body movements, The Wall Street Journal reported<\/a>. However, the vodka brand noted that certain aspects were still handled by humans, such as developing the storyline.<\/p>\n

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\u200bThe company partnered with AI company Silverside to create the Super Bowl spot, according to ADWEEK<\/a>. Silverside AI is the same team behind recent AI-generated Coca-Cola commercials<\/a> that sparked controversy<\/a>.<\/p>\n

\u200bIt\u2019s a bold move to debut AI-generated content during the Super Bowl, an event known for star-studded, high-production ads. The heavy reliance on AI is polarizing, fueling debates over whether AI will replace creative jobs.<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tBoston, MA
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 23, 2026\n\t\t\t\t\t\t\t<\/p>\n

Either way, Svedka definitely got people talking.<\/p>\n

Anthropic<\/p>\n

Anthropic\u2019s ad<\/a> wasn\u2019t just about selling its Claude chatbot; it was about throwing shade. The commercial took a jab at OpenAI\u2019s plan to introduce ads to ChatGPT<\/a>, with a tagline: \u201cAds are coming to AI. But not to Claude.\u201d Rather than focus solely on Claude\u2019s features, it poked fun<\/a> at the idea of your helpful AI assistant suddenly turning into a hype man for \u201cStep Boost Maxx\u201d insoles, for example.<\/p>\n

It wasn\u2019t a standard product pitch, and it escalated into an online feud<\/a>. OpenAI\u2019s Sam Altman fired back<\/a> on social media, calling the ad \u201cclearly dishonest.\u201d So while we didn\u2019t get any more Kendrick vs. Drake rap beef this time around, maybe we did get our own AI, nerdy version of it<\/a>.<\/p>\n

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Meta spotlighted its Oakley-branded AI glasses<\/a>, designed for sports, workouts, and adventures, including extreme scenarios such as chasing down a departing plane.\u00a0<\/p>\n

The ad showcased thrill-seekers, from skydivers to mountain bikers, using the glasses to capture epic moments. Famous faces like IShowSpeed and filmmaker Spike Lee made appearances, demonstrating capabilities like filming a basketball dunk in slow motion, posting hands-free to Instagram, and other advanced features.<\/p>\n

The tech giant also featured its wearable AI tech in last year\u2019s Super Bowl ad to spark consumer interest, with stars like Chris Pratt, Chris Hemsworth, and Kris Jenner showing off Ray-Ban Meta glasses.<\/p>\n

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Amazon<\/p>\n

Amazon\u2019s ad took a cheeky (and slightly unsettling) approach, starring Chris Hemsworth in a satirical \u201cAI is out to get me\u201d storyline. The commercial exaggerates common fears about AI, with Hemsworth humorously accusing Alexa+ of plotting against him. Scenes included Alexa+ closing the garage door on his head and shutting the pool cover while he swam, each mishap escalating in absurdity.<\/p>\n

Beyond the dark comedy, the ad introduced the new Alexa+, showcasing its enhanced intelligence and capabilities, ranging from managing smart home devices to planning vacations. Alexa+ had been available in early access for over a year and officially launched<\/a> to all U.S. users on Wednesday.<\/p>\n

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Ring<\/p>\n

Ring\u2019s commercial spotlighted its \u201cSearch Party\u201d feature<\/a>, which leverages AI and a community network to reunite lost pets with their owners. The ad followed a young girl searching for her dog Milo, illustrating how users can upload a pet\u2019s photo to the app, where AI works to identify matches and taps into nearby cameras and the broader Ring user community to help track down missing furry family members.<\/p>\n

Ring recently announced<\/a> that anyone can now use Search Party, even without owning a Ring security camera. According to the company, the feature has already helped reunite more than one lost dog with its owner every day.<\/p>\n

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Google<\/p>\n

Google\u2019s ad showcased the Nano Banana Pro<\/a>, its newest image-generation model. The commercial followed a mother and son as they used AI to envision and design their new home, uploading photos of bare rooms and turning them into personalized spaces with just a few prompts.<\/p>\n

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Ramp<\/p>\n

Ramp scored big by getting Brian Baumgartner \u2014 the actor who played Kevin in \u201cThe Office\u201d \u2014 for its Super Bowl commercial.<\/p>\n

In the spot, Baumgartner uses Ramp\u2019s AI-powered spend management platform to \u201cmultiply\u201d himself, effortlessly tackling a mountain of work. The ad highlights how Ramp\u2019s all-in-one solution helps teams focus on the most important tasks through smart automation.<\/p>\n

And, as a playful nod to his TV persona, Baumgartner is seen carrying a pot of chili in the ad, referencing Kevin\u2019s legendary scene where he brings his cherished recipe for his co-workers to try, only to disastrously spill the entire pot on the floor.<\/p>\n

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Rippling<\/p>\n

Rippling, the cloud-based workforce management platform, went all in on its first-ever Super Bowl ad<\/a>. The company tapped comedian Tim Robinson in a spot about onboarding an alien monster, poking fun at HR headaches and the promise of AI automation.<\/p>\n

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Hims & Hers<\/p>\n

Health company Hims & Hers used its Super Bowl spot to address disparities in healthcare access. The ad cleverly references the lengths the wealthy go to for health and longevity, even appearing to poke fun at Jeff Bezos\u2019 Blue Origin spaceflight in 2021 and Bryan Johnson\u2019s expensive anti-aging routines<\/a>.<\/p>\n

In recent years, the company launched an AI-powered \u201cMedMatch\u201d tool to deliver more personalized treatment recommendations, especially for mental health and wellness.<\/p>\n

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Wix<\/p>\n

Website builder Wix spotlighted its new AI-powered Wix Harmony platform, promising website creation as easy as chatting with a friend. Unveiled in January, the flagship platform combines AI-driven creation and \u201cvibe coding\u201d with full visual editing and customization.<\/p>\n

Wix\u2019s biggest competitor, Squarespace, also has a Super Bowl ad<\/a> this year. Squarespace\u2019s ad<\/a> has a more cinematic approach starring Emma Stone and directed by Yorgos Lanthimos.<\/p>\n

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This post was initially published on February 6, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"Following last year\u2019s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it…\n","protected":false},"author":2,"featured_media":456836,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[113878,184,28,399,1803],"class_list":{"0":"post-456835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-adtech","9":"tag-anthropic","10":"tag-business","11":"tag-football","12":"tag-super-bowl"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/456835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=456835"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/456835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/456836"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=456835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=456835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=456835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}