\n\tThe Super Bowl spot featured Blackpink<\/a> star Jisoo<\/a> alongside Lady Gaga (singing with her favorite, Jigglypuff<\/a>), Spanish soccer star Lamine Yamal, Formula 1 driver Charles Leclerc, recent Grammys host<\/a> Trevor Noah, plus Maitreyi Ramakrishnan, and Young Miko, showcasing the diversity and multi-generational appeal reflective of the global Pok\u00e9mon community.<\/p>\n<\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tThe Pok\u00e9mon Company International<\/p>\n \n\tNow, fans can join in on the fun by choosing their favorite Pok\u00e9mon to feature in their photos similar to the stars featured in the game day spot, all thanks to a new camera feature through Pok\u00e9mon GO. Additionally, The Pok\u00e9mon Company International will host \u201cDay Out\u201d and \u201cNight Out\u201d experiences throughout the year to celebrate this milestone anniversary. More information will be available on the official campaign website<\/a>.<\/p>\n \n\tIn addition to Jisoo\u2019s involvement in the \u201cWhat\u2019s Your Favorite?\u201d campaign, Rolling Stone has exclusively learned that The Pok\u00e9mon Company will be launching an exclusive licensed merchandise line in collaboration with the singer \u2014 an exciting moment as Jisoo has been seen collecting and posting with Pok\u00e9mon accessories throughout her career.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tNOW AVAILABLE\t\t\t\t\t\t<\/p>\n \t\t\t\t\tPokemon Eevee Kigurumi Hat\t\t<\/p>\n \n\t\tThis Eevee hat fits most adult head sizes with a velcro strap.\t<\/p>\n \n\tJisoo has shared on social media platforms photos of her favorite, Eevee, and has been seen accessorizing her bag with Eevee keychains in the past, so this comes as no surprise.<\/p>\n \n\tTaito Okiura, vice president of marketing and media at The Pok\u00e9mon Company International, shared with Rolling Stone that Jisoo was selected for the campaign due to her \u201cundeniable talent, star power, and global appeal, connecting with audiences through her artistry and authentic presence. That, paired with her genuine affinity for the Pok\u00e9mon brand and Eevee, made her a perfect addition to our \u2018What\u2019s Your Favorite?\u2019 talent roster,\u201d he says.<\/p>\n \n\tJisoo just wrapped the Deadline World Tour<\/a> with Blackpink and the group has announced that new music from the four-some is finally coming, with their new mini album Deadline<\/a> dropping on February 27<\/a>.<\/p>\n \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tThe Pok\u00e9mon Company International<\/p>\n \n\tRolling Stone\u00a0caught up with Jisoo to chat about her love of Pok\u00e9mon, her new company with the toy company and what she\u2019s looking forward to for the rest of 2026.<\/p>\n \n\tWhat is your first memory of Pok\u00e9mon? \t\t\t\t\t\t \t\t\t\t\t\t\t\t\tThe Pok\u00e9mon Company International<\/p>\n \n\tYou chose Eevee as your favorite Pok\u00e9mon, one that is unique with its different evolutions. Out of all of its evolutions, which is your favorite and why? \n\tWas Eevee always your favorite? \n\tIs there anything about how Eevee can evolve into different Pok\u00e9mon that speaks to you at this point in your career?![\"\"](\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\")
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My first memory of Pok\u00e9mon is watching the animated series when I was young and feeling completely drawn into it. It felt fun and a little strange in a good way, like a small world I could step into after a long day.<\/p>\n<\/p>\n
I like Sylveon the most because it looks soft and sweet, but it\u2019s actually very strong. I think that contrast makes it more interesting and a little unexpected.<\/p>\n
I liked Eevee right away because it\u2019s so cute. But I grew to like it even more after fans started saying it reminded them of me. Over time, hearing that made me feel a personal connection with Eevee.<\/p>\n
Eevee has many different paths it can evolve into, depending on its surrounding conditions. I relate to that in the sense that growth doesn\u2019t feel like becoming someone else, but gradually uncovering different sides of who I already am as I move through different moments in my life.<\/p>\n