{"id":458867,"date":"2026-02-09T21:24:51","date_gmt":"2026-02-09T21:24:51","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/458867\/"},"modified":"2026-02-09T21:24:51","modified_gmt":"2026-02-09T21:24:51","slug":"israeli-ai-startup-base44-makes-super-bowl-debut-with-its-app-to-you-ad","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/458867\/","title":{"rendered":"Israeli AI Startup Base44 Makes Super Bowl Debut with ‘It’s App to You’ Ad"},"content":{"rendered":"

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NEW YORK (VINnews) \u2014 Israel has made its mark in America\u2019s biggest sporting event \u2014 though not with a touchdown or a field goal.<\/p>\n


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The milestone came courtesy of Base44, an AI-powered app-building platform founded in Israel, which aired its first Super Bowl commercial during Super Bowl LX on Feb. 8, 2026. The spot, themed around a familiar office setting reminiscent of \u201cThe Office,\u201d carried the slogan \u201cIt\u2019s App to You\u201d and highlighted how anyone can create functional apps using simple prompts, no coding required.<\/p>\n

Base44, originally launched in 2024 by Israeli developer Maor Shlomo as a tool to democratize app development, experienced explosive growth in its early months. The company reached 250,000 users and operated with just eight employees before being acquired by Israeli tech giant Wix in June 2025 for $80 million. The acquisition aligned with Wix\u2019s push into advanced AI tools for creation and development.<\/p>\n

The Super Bowl ad, part of a broader Wix campaign that also featured its AI website-building tool Wix Harmony, marked the company\u2019s return to the Big Game after a seven-year absence. Base44\u2019s 30-second spot demonstrated the platform\u2019s ease of use \u2014 showing an office worker building a budgeting app in minutes amid a dull meeting \u2014 and underscored its \u201cvibe-coding\u201d approach, where natural language drives app creation.<\/p>\n

While Israeli basketball star Deni Avdija has gained attention in the NBA, Israel has yet to field a presence in the NFL. But in the high-stakes world of Super Bowl advertising, where 30-second spots command millions, Base44\u2019s appearance represented a scrappy underdog story: a young startup, barely over a year old post-acquisition, reaching one of the world\u2019s largest audiences.<\/p>\n

\u201cThe pace of growth at Base44 over the past year has been extraordinary, and appearing during the Big Game is a marker of that momentum,\u201d Shay Korin, vice president of marketing at Base44, said in a statement ahead of the game.<\/p>\n

Wix co-founder and CEO Avishai Abrahami celebrated the achievement on social media, congratulating Shlomo and the Base44 team on their Big Game debut.<\/p>\n

The commercial\u2019s office-themed humor and empowering message resonated with viewers seeking accessible tech solutions, fitting into a broader trend of AI companies showcasing tools during the Super Bowl. For Base44, the spot was more than advertising \u2014 it was proof that innovation from a small Israeli startup can compete on America\u2019s biggest stage.<\/p>\n

Follow VINnews for Breaking News Updates<\/p>\n

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