{"id":46038,"date":"2025-07-29T22:03:07","date_gmt":"2025-07-29T22:03:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/46038\/"},"modified":"2025-07-29T22:03:07","modified_gmt":"2025-07-29T22:03:07","slug":"ai-deepfakes-pose-growing-threat-to-company-hiring-processes-wral-com","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/46038\/","title":{"rendered":"AI deepfakes pose growing threat to company hiring processes :: WRAL.com"},"content":{"rendered":"

People use
\nartificial intelligence for all different types of things.<\/p>\n

It includes
\ndeepfake technology to make people look and sound however they want.<\/p>\n

Companies are
\nfaced with scammers using AI to disguise themselves in video interviews, get
\nhired and then infiltrating the company.<\/p>\n

Research firm
\nGartner predicts that by 2028, one in four job candidates across the world will
\nbe fake.<\/p>\n

Scammers have
\nbeen doing this for years without AI.<\/p>\n

Last year, the
\nJustice Department announced charges against a man in Nashville, Tennessee.
\nHe\u2019s accused of helping North Korean scammers get jobs as IT workers using
\nstolen identities. They were paid hundreds of thousands of dollars \u2013 money that
\nwas funneled to the North Korean government for its weapons program.\u00a0<\/p>\n

Authorities
\nbelieve AI is making it easier and more sophisticated to scam companies. It\u2019s
\nincredibly simple to create fake personas \u2013 a completely new version of
\nyourself that looks different, sounds different or more.\u00a0<\/p>\n

ResumeGenius
\nreports 17% of hiring managers surveyed in a recent study said they had encountered
\ncandidates using deepfake technology<\/a> to alter their video interviews.\u00a0<\/p>\n

It begs the
\nquestion: What can the people who do the hiring do about the AI deepfakes?<\/p>\n

WRAL News spoke
\nwith Pam Genske, the vice president of human resources at Capitol Broadcasting
\nCompany [CBC]. CBC is the parent company of WRAL.<\/p>\n

WRAL News asked
\nGenske if she\u2019s having conversations about deepfakes with industry
\nprofessionals.<\/p>\n

\u201cThey are
\ncoming up more and more frequently,\u201d Genske said. \u201cSome companies are using an
\nexclusive, they\u2019ll send an email link to people and say, \u2018Hey I want you to
\nanswer these questions on a video and nobody\u2019s on the other side.\u2019<\/p>\n

\u201cThat\u2019s
\nhappening a lot more frequently, and I\u2019m not a
\nbig fan of that because it doesn\u2019t set up a good candidate experience, but it
\nsaves companies that are doing volume hiring a lot of time.\u201d<\/p>\n

WRAL News asked
\nGenske if she\u2019s heard of companies accidentally employing someone they thought
\nwas another person.<\/p>\n

\u201cYes,\u201d Genske
\nsaid. \u201cEspecially companies that hire people who are purely remote.<\/p>\n

\u201cIf you don\u2019t
\nhave some checks and balances inside of things, those things can happen pretty
\neasily. You\u2019ve really got to have processes and procedures in place to keep
\nthose things from happening.\u201d<\/p>\n

Related:\u00a0Creating realistic deepfakes is getting easier than ever. Fighting back may take even more AI<\/a><\/p>\n

Some people
\nblame the companies who hire AI scammers, saying they should only hire someone
\nthey have met in person.<\/p>\n

One of the
\nreasons someone could hire an AI scammer is because of high-volume hiring, when
\na company needs to hire a lot of new people, fast.<\/p>\n

Genske said it
\ncan be one reason why companies spend less time screening candidates, opting
\nfor video interviews instead of in-person ones.<\/p>\n

Some companies actually use AI software \u2013 like Paradox AI or
\nHireVue\u00a0\u2013 to conduct the video interviews. \u00a0<\/p>\n

Deepfakes in the hiring process are just another example of
\nhow AI can be both a solution and cause new problems.<\/p>\n

Companies are trying to use AI to protect themselves against
\nscammers \u2013 but Genske said the technology isn\u2019t there yet. She said it\u2019s not
\nquite reliable enough.<\/p>\n","protected":false},"excerpt":{"rendered":"People use artificial intelligence for all different types of things. It includes deepfake technology to make people look…\n","protected":false},"author":2,"featured_media":46039,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":["post-46038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/46038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=46038"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/46038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/46039"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=46038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=46038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=46038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}