{"id":460955,"date":"2026-02-10T22:22:07","date_gmt":"2026-02-10T22:22:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/460955\/"},"modified":"2026-02-10T22:22:07","modified_gmt":"2026-02-10T22:22:07","slug":"american-express-renews-nba-pact-expands-wnba-support","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/460955\/","title":{"rendered":"American Express renews NBA pact, expands WNBA support"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">American Express and the NBA signed a multiyear renewal of their longstanding relationship, with the company increasing its investment in the WNBA and adding USA Basketball,\u202fincluding the men\u2019s and women\u2019s national teams and NBA Take-Two Media. American Express will serve as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off and will be the presenting partner of content across NBA, WNBA, G League, USA Basketball and NBA Take-Two Media social channels. The company is also the title partner of NBC and Peacock\u2019s NBA halftime show, \u201cAmerican Express At the Half.\u201d American Express and the NBA will launch a connected member program with NBA ID,\u202fthe NBA\u2019s\u202ffree membership program (NBA).<\/p>\n","protected":false},"excerpt":{"rendered":"American Express and the NBA signed a multiyear renewal of their longstanding relationship, with the company increasing its&hellip;\n","protected":false},"author":2,"featured_media":356734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[167,355,99,434],"class_list":["post-460955","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-deals","tag-nba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/460955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=460955"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/460955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/356734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=460955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=460955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=460955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}