![\"NBA,](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/NBA-AMEX-784x441.jpg\" "\\"NBA,")
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NEW YORK \u2014 American Express (NYSE: AXP) and the National Basketball Association (NBA) today announced a multiyear renewal of their longstanding partnership, which also spans the Women\u2019s National Basketball Association (WNBA), NBA G League, USA Basketball and NBA Take-Two Media.\u202fAmerican Express, the league\u2019s Official Payment Partner, also maintains team partnerships with the Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Utah Jazz, and New York Liberty.<\/p>\n
\u201cOur longtime partnership with the NBA is rooted in a shared commitment to deliver exceptional experiences and access for our customers and fans, in-person and through digital platforms. This next chapter builds on that foundation,\u201d said Bess Spaeth, Executive Vice President, Global Brand Management and Experiences, American Express. \u201cWe continue to innovate across our global sports partnerships to deliver even more value and experiences \u2014 whether you\u2019re at a live event or watching from home \u2014 and are excited to keep raising the bar with the NBA for many seasons to come.\u201d<\/p>\n
\u201cThe NBA\u2019s extension with American Express reflects the depth and continued growth of our long-standing partnership,\u201d said Lauren Sullivan, SVP, Head of Partner Management, NBA.\u202f\u201cOur expanded relationship deepens American Express\u2019 engagement across our league platforms and introduces new opportunities to connect with fans and Amex\u2019s Card Members through exclusive access to content and personalized experiences \u2013 bringing fans closer to the game they love.\u201d<\/p>\n
Expanding the partnership<\/p>\n
Under the new agreement, American Express is deepening its presence across the league through increased investment in the WNBA and adding USA Basketball, including the Men\u2019s and Women\u2019s National Teams, and NBA Take-Two Media.<\/p>\n
As part of this multi-year deal, American Express will serve as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off. American Express is also the title partner of NBC and Peacock\u2019s NBA halftime show, American ExpressAtthe Half.<\/p>\n
American Express and the NBA will launch a connected member program with NBA ID, the NBA\u2019s free membership program that provides fans access to a variety of benefits, including exclusive offers from NBA partners, ticket promotions, and members-only voting campaigns. The program will offer exclusive perks to American Express Card Members and NBA ID members who link their accounts.<\/p>\n
In addition, American Express will be the presenting partner of exclusive content across NBA, WNBA, G League, USA Basketball and NBA Take-Two Media social channels.<\/p>\n
Fan-focused experiences and perks<\/p>\n
American Express will continue to offer engaging experiences and value for basketball fans, including:<\/p>\n
American Express Card Member access to fast pass lanes at select marquee events, merchandise discounts and offers at NBAstore.com during specified periods throughout the season, and AmexReservedTickets\u00ae for NBA All-Star, NBA Draft, WNBA All-Star and USA Basketball Showcase.
\nReimagined NBA2K in-gameperksand experiences beginning with 2K27.
\nJersey Assurance, which offers all fans who purchase a jersey from the NBA Store (in-store or online) the option to request a replacement jersey if that player switches teams within 90 days of purchase, or within 365 days if purchased with an American Express Card (replacements must be made within 14 days of the trade). Terms and restrictions apply. Learn more here.
\nSpecial fan experiences around NBA All-Star and NBA Tip-Off including Card Member access to premium hospitality and experiences at marquee league events.<\/p>\n
NBA All-Star2026<\/p>\n
At NBA All-Star 2026, American Express will offer Card Members and fans special access to a vintage, NBA-inspired experience at \u201cThe American Express x Fanatics Real Vintage Vault\u201d in Venice Beach.<\/p>\n
\u201cThe Vault\u201d will feature a limited-edition merchandise collection curated in collaboration with Fanatics Real Vintage and available for purchase on-site. For a limited time, the collection will also be available on the Fanatics Real Vintage online storewhere Card Members can receive 10% off qualifying purchases this weekend by paying with an eligible American Express Card and using the code AMEX10 at check-out, while supplies last. The experience will also include a display of notable NBA memorabilia, perks for Card Members and a meet and greet with NBA players for Card Members who register on-site (space is extremely limited).<\/p>\n
At NBA Crossover, Card Members can access a priority entrance, \u201cFast Lane,\u201d for expedited entry into the event throughout the weekend.<\/p>\n
Eligible American Express Card Members can also enroll in an offer to get $10 back after they spend $100 on official NBA All-Star merch at NBA Crossover and participating hotel locations. Terms and exclusions apply.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK \u2014 American Express (NYSE: AXP) and the National Basketball Association (NBA) today announced a multiyear renewal…\n","protected":false},"author":2,"featured_media":462089,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-462088","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/462088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=462088"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/462088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/462089"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=462088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=462088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=462088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}