{"id":462195,"date":"2026-02-11T13:01:24","date_gmt":"2026-02-11T13:01:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/462195\/"},"modified":"2026-02-11T13:01:24","modified_gmt":"2026-02-11T13:01:24","slug":"the-a-i-super-bowl-ads-showed-us-that-chatgpt-is-losing-the-chatbot-wars","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/462195\/","title":{"rendered":"The A.I. Super Bowl ads showed us that ChatGPT is losing the chatbot wars."},"content":{"rendered":"

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Sam Altman wants you to know he wasn\u2019t mad. Altman was about to launch into a diatribe about the commercials that Anthropic, the maker of ChatGPT competitor Claude, rolled out for the Super Bowl. \u201cFirst, the good part of the Anthropic ads: they are funny, and I laughed,\u201d the OpenAI founder wrote<\/a>.<\/p>\n

The commercials target Altman\u2019s company for its ongoing rollout<\/a> of ads in ChatGPT. In each<\/a> one of<\/a> these spots<\/a>, someone asks a question of a dead-behind-the-eyes person who represents ChatGPT. A few seconds into their answer, the A.I.-person pivots into selling something instead of just answering the question. Text appears on-screen: \u201cAds are coming to AI,\u201d then: \u201cBut not to Claude.\u201d (The company slightly tweaked that copy in the ad that actually aired during Super Bowl 60.)<\/p>\n

Altman was furious. He called the ads<\/a> \u201cclearly dishonest,\u201d asserting that OpenAI won\u2019t run ads in that fashion because its users would reject them. He said, \u201cAnthropic wants to control what people do with A.I.,\u201d calling his competitor an \u201cauthoritarian company.\u201d Altman cribbed some of the language that the founders of Robinhood, the stock-trading app, have used in finance<\/a>: \u201cWe believe everyone deserves to use A.I. and are committed to free access, because we believe access creates agency.\u201d ChatGPT serving ads is a matter of human liberty, if one really thinks about it.<\/p>\n

Amid a deluge of ads for A.I. products, it was easy to shrug the whole thing off as part of a big, messy circus. There were more A.I. commercials during the Super Bowl (15<\/a>) than New England Patriots points (13). As a collective force, it was an exhausting blitz<\/a>, designed to get the American public excited about A.I. in a way the industry\u2019s products still have not<\/a>. (It also came at a moment when ad execs seem very light on creative ideas<\/a>.)<\/p>\n

But the most interesting thing about all of the A.I. Super Bowl ads was not how goddamned many of them there were. It was the rupture they revealed in how the big players are selling themselves. The fight wasn\u2019t about whether people will adopt A.I. (taken as a given) or whether they\u2019ll actually like it (we\u2019ll see), but about what A.I. should be for in the first place. One of these companies has a slightly more tolerable vision than the rest, although it\u2019s fair to question whether any one of these ideals could ever vanquish the others.<\/p>\n

The most telling part of Altman\u2019s exchange with Anthropic occurred when the OpenAI CEO introduced a little dose of class warfare. \u201cAnthropic serves an expensive product to rich people,\u201d Altman wrote elsewhere in his 420-word missive. \u201cWe are glad they do that and we are doing that too, but we also feel strongly that we need to bring AI to billions of people who can\u2019t pay for subscriptions.\u201d<\/p>\n

Altman was careful not to sound too much like a man of the people. After all, ChatGPT and Claude have similar $20-a-month tiers. (I have subscribed to each of them at turns, including both lately.) Both also sell $100 and\/or $200 monthly subscriptions to power users whose time with their products requires more computing power. But the companies have different revenue models, and the features they offer map onto those ways of making money.<\/p>\n

While both of them have their hands in as many revenue pots as possible, the big thing Anthropic brags about is how many business customers it serves\u2014more than 300,000, it said last September<\/a>, with those customers paying more than $100,000 a year for its services. Anthropic sells productivity tools to companies. Most famous is Claude Code, the command-line coding tool that will do one of two things: If you (like me) have no idea how to code, it will, with some trial and error, help you build personal app projects you never thought you could build. Most will not amount to anything that lasts, a few will assist you with your job, and one might help you build a killer draft strategy for your fantasy baseball league. If you\u2019re an actual software developer, you\u2019ll use it more effectively, maybe with a dash of fear that the machine will come for your job. Reviews vary among people who really know code, and it raises security concerns that companies cannot wave away<\/a>.<\/p>\n

OpenAI is swimming in those waters too, and recently unveiled a big update to its own coding tool, Codex. But OpenAI\u2019s golden goose is not selling fancy coding software to businesses. It\u2019s generating eye-watering user counts\u2014800 million active users a week, as Altman claimed in October<\/a>\u2014and trying to figure out how to profit from them. Personally, the first time a generative A.I. tool made me feel the magic and majesty of technology was when I tried Claude Code. I could not possibly be less interested in A.I. video or image generation, which carry dire consequences for society that Altman should be ashamed of just shrugging off<\/a>. But ChatGPT, through its image generation and its Sora video app, thinks it has a carrot.<\/p>\n

Altman bragged about how ChatGPT has more free users in the state of Texas alone than Claude has total users, and he spoke of spreading A.I. to the masses. Whether or not Altman is a true believer in A.I.\u2019s equalizing powers, he\u2019s talking his book. It\u2019s a lot easier to gain mass user adoption if your A.I.\u2019s value proposition includes the ability to dream up a hyperrealistic photograph and make it show up on your phone. You can sell that to a bunch of teenagers! Claude\u2019s business-oriented productivity pitch will have a harder time landing with that constituency.<\/p>\n

<\/p>\n

\"\"<\/p>\n

\n Nitish Pahwa
\n An Annoying Trend Is Taking Over This Year\u2019s Super Bowl Commercials\u2014and It\u2019s a Sign of Bleak Times Ahead
\n Read More\n <\/p>\n

<\/a><\/p>\n

Altman isn\u2019t alone in thinking that. Google\u2019s Gemini has some slick capabilities, albeit ones that none of us should feel all that comfortable with. Because it\u2019s looped into your Google account, it can hunt for old emails and documents in a way that traditional search cannot. (For example, you can tell it to find a document from three or four years ago in which you wrote a specific thing, rather than just trial-and-erroring a bunch of search terms. Often, it will even work!) It\u2019s also about to drive Apple\u2019s Siri, giving Google another foothold in a product that\u2019s in most of our pockets<\/a>. It\u2019s got its own developer suite that works fine for lay users and that some coder friends have told me is just as serious as Claude Code. But these tools are not as easy to mass-market as the image-generation Super Bowl commercial the company aired on Sunday.<\/p>\n<\/p>\n

All of this is unsatisfying. More than three years into the generative A.I. boom, the techno-optimist on my shoulder is holding out for an industry that saves me time on the business tasks that don\u2019t excite me but skips the most pointless and destructive applications of the technology. As the major players currently bill themselves, the A.I. lab that most fits into this vision is Anthropic, which is why Claude is the most likely of these services to keep getting my $20 after I file this story. If not wanting my robot assistant\/future overlord to have an image tool makes me an A.I. elitist, as Altman implies, then I will proudly fit myself for a monocle.<\/p>\n

That is the opposite of Altman\u2019s vision; OpenAI aims to be ubiquitous, racking up as many users as possible with the help of made-up pictures and videos and a chatbot that will talk you through all sorts of questions and problems. It has sometimes done that very poorly, allegedly up to encouraging a user to end his own life<\/a>. OpenAI still loses billions of dollars every year, and a whole lot of people have questions about the company\u2019s business acumen and culture. (These people seem to include the boss of Nvidia<\/a>, OpenAI\u2019s most critical partner.) But when you have 800 million users, your pitch isn\u2019t not working.<\/p>\n


\n This Content is Available for Slate Plus members only<\/p>\n

I\u2019ve Been Using Two of the Most Hyped Tech Tools. One of Them Finally Lost Me.
\n <\/a><\/p>\n

Meanwhile, Google wants you to build your entire life around its products, same as ever, and sees Gemini as a tool to that end. It\u2019s agnostic about whether it woos you with image-maker Nano Banana or a better way to search through your Google Drive. If there is anything comforting about Gemini, it\u2019s that it does not represent Google shifting its corporate vision much. \u201cUse Google products more\u201d is still the main thing, and there could be a dark comfort in knowing that the company knew everything it needed to know about you long before you ever tried Gemini. In this sense, it feels less disruptive than its competitors.<\/p>\n

The biggest skeptics of the generative A.I. industry<\/a> may yet be right that the financials don\u2019t really work, and the global stock market is due for a reckoning. But the concept of generative A.I. flat-out going away is a fantasy, absent a regulatory crackdown that is nowhere on the menu of American politics. This means that the rest of us have to decide which vision provides the most benefit for the least harm. I\u2019m partial to the concept of more help with grunt work and less visual slop of the sort that can ruin lives and influence elections. There is a problem, though, and it comes from the unlikelihood that OpenAI or Anthropic will ever vanquish the other. Our A.I. future probably won\u2019t be \u00e0 la carte, and for now we\u2019ve already ordered the whole thing.<\/p>\n

<\/p>\n

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