{"id":464687,"date":"2026-02-12T18:42:09","date_gmt":"2026-02-12T18:42:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/464687\/"},"modified":"2026-02-12T18:42:09","modified_gmt":"2026-02-12T18:42:09","slug":"espn-touts-2027-super-bowl-in-disney-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/464687\/","title":{"rendered":"ESPN Touts 2027 Super Bowl In Disney Campaign."},"content":{"rendered":"

\n\tESPN<\/a> has been televising live sports<\/a> into America\u2019s homes for nearly 50 years \u2026 but it\u2019s never had a Super Bowl<\/a>.<\/p>\n

\n\tBut in one year, that changes. The Walt Disney Co. will have the rights to Super Bowl LXI in 2027, with ESPN and ABC<\/a> set to broadcast the big game. And Disney is going all-out to get the word out, with what it calling \u201cThe year of the Super Bowl.\u201d<\/p>\n

\n\t\u201cIn Bristol [where ESPN is headquartered], we have a countdown clock in our cafeteria that has been counting down to kick off on February 14 of next year,\u201d says Andy Tennant, VP of Super Bowl production for ESPN, in an interview with The Hollywood Reporter. \u201cThe idea for us was the Super Bowl is such a massive opportunity, it\u2019s a It\u2019s not just a sporting event, it\u2019s a massive cultural event. And so we\u2019re actually approaching the Super Bowl in a way where we want to create a year long conversation.\u201d<\/p>\n

\n\tThat conversation began immediately after Super Bowl LX ended on Sunday, with Chris Berman ceremonially \u201chanding off\u201d to Scott Van Pelt, with Berman at Levi\u2019s Stadium for Super Bowl XL and Van Pelt at SoFi Stadium, home of Super Bowl LXI on ESPN and ABC, and with select ESPN studio shows originating from Disneyland in Anaheim.<\/p>\n

\n\tOn Monday morning, the Disney synergy really kicked into gear, with the company turning the iconic \u201cI\u2019m going to Disney World!\u201d phrase of Super Bowl MVPs dating back to Phil Simms in 1987. The spot, \u201cWe\u2019re Going\u201d features more than 60 Disney characters and personalities declaring that they\u2019re going\u2026 to the Super Bowl. <\/p>\n

\n\t\u201cWe\u2019ve got the greatest collection of IP on the planet with the Walt Disney Company, and all of our IP in this marketing campaign are celebrating the fact that they\u2019re going to be going to the Super Bowl, so it\u2019s totally flipping them on its head,\u201d Tennant says.<\/p>\n

\n\tBut that was just the beginning, on Wednesday, ESPN announced plans for a massive Super Bowl-related content slate, like a series called I Scored a Touchdown, which will highlight every player to score during the NFL\u2019s biggest game; and a weekly podcast called The Biggest Game, hosted by Jeremy Schaap (the first guest will be Berman). The company is promising more content, around events like the NFL Draft, as well as other fan experiences and programming with other Disney talent and characters.<\/p>\n

\n\t\u201cOur plans are to talk Super Bowl all year long, and we\u2019re going to do that through we\u2019re going to do that through what I think we do best, which is create through storytelling and experiences across ESPN, ABC and the Walt Disney Company,\u201d Tennant says.<\/p>\n

\n\tAnd of course Disney\u2019s Advertising will have \u201ca suite of premium opportunities\u201d for marketers to buy into, up to an including the Big Game.<\/p>\n

\n\tIt\u2019s a big deal for Disney, which will then be under the leadership of CEO Josh D\u2019Amaro. For the last couple decades, only NBC, CBS and Fox have broadcast the Big Game. ABC last had the rights in 2006.<\/p>\n

\n\t\u201cWith the full strength of The Walt Disney Company and in collaboration with the NFL, ESPN has embarked on a year-long Super Bowl celebration,\u201d said ESPN chairman Jimmy Pitaro in a statement. \u201cThis fan-focused initiative unites our Company\u2019s beloved brands with industry-leading storytelling and technology to showcase football\u2019s greatest stories, heroes, and moments like never before. Across our platforms, screens, and parks, we\u2019ll build momentum throughout the year toward Super Bowl LXI \u2014 a monumental event for sports fans everywhere and for ESPN.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"ESPN has been televising live sports into America\u2019s homes for nearly 50 years \u2026 but it\u2019s never had…\n","protected":false},"author":2,"featured_media":464688,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[1855,88,352,99,1803,92],"class_list":{"0":"post-464687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-abc","9":"tag-entertainment","10":"tag-espn","11":"tag-sports","12":"tag-super-bowl","13":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/464687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=464687"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/464687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/464688"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=464687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=464687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=464687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}