{"id":465475,"date":"2026-02-13T03:47:08","date_gmt":"2026-02-13T03:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/465475\/"},"modified":"2026-02-13T03:47:08","modified_gmt":"2026-02-13T03:47:08","slug":"just-womens-sports-launches-two-new-shows-amid-wnba-labor-dispute","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/465475\/","title":{"rendered":"Just Women\u2019s Sports launches two new shows amid WNBA labor dispute"},"content":{"rendered":"

Just Women\u2019s Sports is doubling down on women\u2019s basketball at a moment when the sport has never felt hotter even while the WNBA is facing ongoing labor negotiations<\/a>. <\/p>\n

The L.A.-based media company, founded in 2020, is relaunching \u201cBetween The Lines with Lisa Leslie\u201d on Feb. 19 with TurboTax as its title sponsor and a new show, \u201cCourt Vision,\u201d hosted by Ros Gold-Onwude and five-time WNBA All-Star Angel McCoughtry on Feb. 27 with a sponsor to be announced soon. Just Women\u2019s Sports founder & CEO Haley Rosen said now is the time to expand because the mainstream audience has finally arrived for women\u2019s sports and is showing up in numbers too big to ignore.<\/p>\n

\u201cThe momentum in women\u2019s basketball is absolutely undeniable,\u201d she said. \u201cWe\u2019re just seeing the demand is there, and we want to step up and meet that demand.\u201d<\/p>\n

Just Women\u2019s Sports said it generated more than 2B social impressions across platforms last year, including 630M on Instagram and 740M on TikTok. WNBA content represented nearly 40% of the company\u2019s Instagram impressions, and the league drove an 8.5% engagement rate across Instagram and TikTok.<\/p>\n

Rosen, a 2025 SBJ Game Changer<\/a>, said brands are largely taking the same approach as Just Women\u2019s Sports by planning as if WNBA games will be played while keeping a close eye on negotiations. Most importantly, she said, sponsors have signed on again because of success. TurboTax, for example, returns after sponsoring \u201cSports Are Fun!\u201d last year.<\/p>\n

\u201cThey [sponsors] are not back again because it\u2019s a charitable endeavor,\u201d she said. \u201cThey\u2019re back again because it really worked. It performed. They were excited about it.\u201d<\/p>\n

Even as the WNBA\u2019s labor situation hangs over the season, Rosen said the bigger risk would be failing to capitalize on the current surge of interest. She described the industry as being on \u201cthe 1-yard line\u201d and said Just Women\u2019s Sports feels a \u201ctremendous urgency\u201d to turn that surge into long-term habits.<\/p>\n

\u201cThere\u2019s a lot of conversation around women\u2019s sports,\u201d she said. \u201cNow is the moment we need to take that conversation and flip it into action, and we need to build.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Just Women\u2019s Sports is doubling down on women\u2019s basketball at a moment when the sport has never felt…\n","protected":false},"author":2,"featured_media":465476,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434,1765],"class_list":["post-465475","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/465475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=465475"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/465475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/465476"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=465475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=465475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=465475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}