{"id":468726,"date":"2026-02-14T19:12:21","date_gmt":"2026-02-14T19:12:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/468726\/"},"modified":"2026-02-14T19:12:21","modified_gmt":"2026-02-14T19:12:21","slug":"what-media-rights-deals-mean-to-the-future-of-womens-sports","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/468726\/","title":{"rendered":"What Media Rights Deals Mean to the Future of Women&#8217;s Sports"},"content":{"rendered":"<p>Media rights deals indicate the increasing value of <a href=\"https:\/\/www.adweek.com\/category\/women-in-sports\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">women\u2019s sports<\/a>, but they\u2019ve also illustrated the need for salaries, amenities, and benefits in line with that premium price.<\/p>\n<p>The impact of the ongoing influx of media investment was evident in the lineup at the Deep Blue Business of Women\u2019s Sports Summit on Tuesday in Manhattan, which included the presence of new, developmental leagues like League One Volleyball (LOVB) and the United Soccer League (USL) Super League as well as the WNBA\u2019s Golden State Valkyries expansion franchise.\u00a0<\/p>\n<p>Among the recent highlights, in 2023, the National Women\u2019s Soccer League entered a four-year, $240 million broadcast deal with CBS, Disney, Amazon, and Scripps that was the largest of its kind at the time.<\/p>\n","protected":false},"excerpt":{"rendered":"Media rights deals indicate the increasing value of women\u2019s sports, but they\u2019ve also illustrated the need for salaries,&hellip;\n","protected":false},"author":2,"featured_media":468727,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,112048,434,48251],"class_list":["post-468726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-sports-marketing-news","tag-wnba","tag-women-in-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/468726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=468726"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/468726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/468727"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=468726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=468726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=468726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}