In three filings obtained by PEOPLE and dated Jan. 14, the 12-year-old’s mom,\u00a0Kim Kardashian<\/a>, applied for a trademark for the company name “NOR11,” which suggests that the action is on behalf of her daughter.<\/p>\n The applications are for a variety of clothing and accessories including dresses, footwear, loungewear, hats, watches, jewelry, handbags and cosmetics cases.<\/p>\n North has already followed in the footsteps of her dad, Kanye West<\/a>. In January, she posted a clip of a new song<\/a> on her\u00a0Instagram Stories<\/a>\u00a0that was a collaboration with Kanye. The track, which was titled “Piercing on My Hand (Ye Version),” appeared to be commenting on the public outrage over North’s two dermal piercings.<\/p>\n “Piercing on my hand, the other holding bands,” North rapped in the song. “No friends, just filter, you wouldn\u2019t understand.”<\/p>\n Kevork Djansezian\/Getty<\/p>\n “Went to school for two days, then I got banned\/Skipping school, yeah, I do it on the daily,” she continued later in the track. “Got some new rings, yeah, they\u2019re so crazy.”<\/p>\n “All my friends are hits, you know I\u2019m not lazy\/You\u2019re so angry that I\u2019m so mainstream,” rapped North. “I\u2019m not sure I\u2019m crazy\/I want more piercings and tats\/I love blue hair put it in some plaits\/Put the music to the max\/I want like a hundred thousand racks.”<\/p>\n North’s body modifications first sparked backlash when she was seen with a dermal piercing while out in Rome in September. Fans argued that North is too young for a dermal piercing, which some argued causes more pain and likelihood of infection than other kinds.<\/p>\n She has since rocked a number of other piercings and modifications, though some of them have been fake.<\/p>\n Never miss a story \u2014 sign up for\u00a0PEOPLE’s free daily newsletter<\/a>\u00a0to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.<\/p>\n Despite criticism, North has been unapologetic about her style.<\/p>\n While speaking with her mom for her\u00a0Interview Magazine<\/a>\u00a0cover story, published on Oct. 11, North, 11, said that her dad\u00a0inspires her fashion out of her parents as she discussed her style influences<\/a>.<\/p>\n In a\u00a0clip<\/a>\u00a0of their chat posted by Kardashian on her Instagram Stories, she asked North as she sat in a chair looking at the camera, \u201cWhat\u2019s your favorite style right now?\u201d<\/p>\n \u201cI like streetwear and \u201990s. Tyler, the Creator; my dad; me!\u201d North replied.<\/p>\n Read the original article on People<\/a><\/p>\n![\"North](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/8d3396c569b34a732bc55ce64c879689.jpeg\"\/)
North West and Kim Kardashian. <\/p>\n