Kardashian\u2019s lawyers recently filed three trademark applications<\/a> on behalf of the preteen for the new venture, according to the U.S. Patent and Trademark Office.<\/p>\n North\u2019s future fashion empire <\/a>will reportedly be called \u201cNOR11\u201d \u2014 a nod to North\u2019s nickname as well as her age when she first developed the line, according to The U.S. Sun<\/a>.<\/p>\n The applications seek to use NOR11 across multiple categories: the first in clothing and accessories, including dresses, socks, shoes and hats. The second was for watches and jewelry, including necklaces, bracelets, earrings and rings. The third was for a variety of bags, including backpacks, purses and wallets.<\/p>\n While the brand has not yet been officially announced, North has been seen posing in hats that say \u201cNOR11\u201d for months in pictures and videos shared on her Instagram and TikTok accounts<\/a>.<\/p>\n open image in gallery<\/p>\n North West, 12, is expected to launch a fashion line with the help of her mom, Kim Kardashian (Getty) open image in gallery<\/p>\n North West, the eldest daughter of Kim Kardashian and Kanye West, is expected to launch a fashion empire called NOR11 (Getty Images)<\/p>\n The filing was made by KimYe\u2019s Kid Inc., which was incorporated in California in 2023. At the time, Kardashian filed trademarks for North \u2014 then nine years old \u2014 aiming to launch a skincare and toys line<\/a>.<\/p>\n While the corporation is named after both of North\u2019s parents, only Kardashian is listed on the state records as being involved with her daughter\u2019s newly budding empire<\/a>.<\/p>\n Representatives for Kardashian did not immediately return The Independent\u2019s request for comment.<\/p>\n North is the oldest daughter of the Skims founder and the controversial \u201cGold Digger\u201d rapper,<\/a> who split in February 2021 after seven years together. The former couple still has a co-parenting relationship <\/a>to North, as well as their three other children: sons Saint, 10, and Psalm, six, and eight-year-old daughter Chicago.<\/p>\n \u201cNOR11 \u201cwill not be North\u2019s first career move. Already, the preteen has released her own album<\/a>, collaborated with her dad on his music projects, starred on the cover of multiple magazines and performed as \u201cYoung Simba\u201d <\/a>in a Los Angeles production of The Lion King.<\/p>\n![\"North](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/GettyImages-1254371024.jpg\")
<\/p>\n![\"North](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/GettyImages-1407149585.jpg\")
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