![\"featured](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/NBC-GFX-All-Star.jpg\")
The NBA on NBC graphics team onsite at the Intuit Dome truck compound: (from left) Anthony Thiebaux, Chad Hudson, Denis Tskhadaia, Susan Schultz, and Alex Suarez<\/p>\nStreet-level images of iconic Los Angeles landmarks are incorporated into the regular-season look<\/p>\n
With NBC Sports just months into its return to NBA coverage after a 24-year absence, the broadcaster\u2019s graphics team faced an interesting challenge: how to customize a brand-new visual identity for a special event without losing a look that is barely established?<\/p>\n
For NBC Sports Senior Art Director Chad Hudson, the answer was to get closer to the ground \u2014 literally.<\/p>\n
\u201cThe look is brand-new,\u201d he explained during All-Star Weekend in Los Angeles, where his team was onsite. \u201cWe didn\u2019t want to reinvent the wheel totally for this, but we definitely wanted to incorporate the city into the package for All-Star.\u201d<\/p>\n
Typically, the NBA on NBC graphics team would be located at NBC Sports\u2019 Broadcast Center in Stamford, CT, but with that facility taken over by the Milan Cortina 2026 production operation, graphics was moved onsite for NBA All-Star Weekend.<\/p>\n
\u201cWe typically don\u2019t travel a lot during the regular season, so it\u2019s great to be here and be able to collaborate and get a feel for the city,\u201d said Hudson. \u201cWith so many people in Stamford for the Olympics, it just made sense for us to be here.\u201d<\/p>\n
NBC\u2019s regular-season NBA graphics package prominently features cityscapes but with a distinctly elevated perspective. For All-Star, Hudson and company were looking for a more street-level feel.<\/p>\n
\u201cThe city scenery is already a huge part of our package,\u201d he noted, \u201cbut it\u2019s more drone footage with a bird\u2019s-eye view. For All-Star, we wanted to be a little bit more intimate.\u201d<\/p>\n
In addition, the team matched iconic L.A. landmarks to each event for All-Star Saturday. For the Shooting Stars competition, the graphics featured the Hollywood sign with shooting stars. The 3-Point Contest incorporated Griffith Observatory\u2019s long telescope lens \u2014 a visual metaphor for long-range shooting. For Slam Dunk Contest, Venice Beach\u2019s towering palm trees reinforced the event\u2019s towering heights. The approach extended to the graphics for Sunday\u2019s All-Star Game itself, which featured close-up views of areas like Rodeo Drive.<\/p>\n
\u201cIt\u2019s just a little bit closer to living in L.A. for the weekend,\u201d said Hudson. \u201cNot for nothing, but it\u2019s miserably [cold and snowy] across half the country, so this is a nice reprieve for people that are watching. It gives a warm and inviting feel.\u201d<\/p>\n
Even the insert graphics received the L.A. treatment. L.A.-centric backgrounds were incorporated into player graphics, instead of the home-city motifs used throughout the regular season.<\/p>\n
The NBA on NBC graphics team onsite at the Intuit Dome truck compound: (from left) Anthony Thiebaux, Chad Hudson, Denis Tskhadaia, Susan Schultz, and Alex Suarez<\/p>\n
In addition to Hudson, key team members onsite were Designer Denis Tskhadaia, Senior Designer Alex Suarez, Project Manager Susan Schultz, Designer Anthony Thiebaux, Senior Designer Dan DeGloria, Designer Kevin Nunez, and Junior Designer Dylan Ferris.<\/p>\n
For Hudson personally, the assignment represents a homecoming of sorts. \u201cI did [NBA graphics] for more than 10 years when I was at Turner, and it\u2019s a great feeling to be back on NBA.\u201d<\/p>\n