{"id":474870,"date":"2026-02-18T01:05:08","date_gmt":"2026-02-18T01:05:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/474870\/"},"modified":"2026-02-18T01:05:08","modified_gmt":"2026-02-18T01:05:08","slug":"yankees-games-on-yes-network-last-season-saw-a-93-viewership-lift-when-looking-at-the-11-markets-just-beyond-the-n-y-dma","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/474870\/","title":{"rendered":"Yankees games on YES Network last season saw a 93% viewership lift when looking at the 11 markets just beyond the N.Y. DMA."},"content":{"rendered":"<p class=\"c-paragraph sections-media \">Yankees games on YES Network last season saw a 93% viewership lift when looking at the 11 markets just beyond the N.Y. designated market area. Games averaged 256,000 viewers on YES just in N.Y., but that number goes to 493,000 when other markets from around New York and in Connecticut, Vermont and Pennsylvania are included. The best of them is Syracuse, followed by Utica, Rochester and Binghamton. Looking back at the 2023 season, that 12-market lift was just 71% with a total viewership draw of 486,000 viewers. <\/p>\n<p class=\"c-paragraph sections-media \">The Capitals and Wizards aren\u2019t having the best season in the standings, but Monumental+ has grown its direct-to-consumer subscribers by 256% compared to last season. After 50+ games for both the Caps and Wizards, both are also seeing a triple-digit percentage increase in unique streaming viewership on the app, per internal data from ViewLift, which powers the service. (Editor\u2019s note: SBJ and Monumental are partners on a monthly TV show, \u201cSBJ: Inside the Industry,\u201d that airs on Monumental Sports Network.)<\/p>\n<p class=\"c-paragraph sections-media \">Duke is the most-watched men\u2019s college hoops team this season to date, followed by Michigan State and North Carolina, per Nielsen. Arkansas and Kentucky round out the top five. Among the top 10, the Big Ten has four schools, while the SEC has three. On the women\u2019s side, Ohio State has moved into the No. 1 spot this season, followed by Tennessee, Iowa, South Carolina and Texas. Across the top 10, the SEC has five spots, while the Big Ten has four.<\/p>\n<p class=\"c-paragraph sections-media \">Some final stats from ESPN\u2019s coverage around Super Bowl LX. There were 908 million video views and 55 million engagements around the game itself between ESPN\u2019s social feeds, YouTube page and influencer Katie Feeney\u2019s feeds. Feeney alone generated 85 million video views and nearly 5 million engagements across platforms from her Super Bowl week coverage. ESPN\u2019s <a href=\"https:\/\/www.tiktok.com\/@espn\/video\/7604914099222334751?is_from_webapp=1&amp;web_id=7281311516623947310\" rel=\"nofollow noopener\" target=\"_blank\">Super Bowl LXI logo reveal<\/a> last Wednesday drew 45.3 million video views and 4.24 million engagements. The TikTok around the reveal was ESPN Social\u2019s most-engaged post from any of its official brand accounts year-to-date.<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Yankees games on YES Network last season saw a 93% viewership lift when looking at the 11 markets&hellip;\n","protected":false},"author":2,"featured_media":474871,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[74372,1558,363,369,99,162248],"class_list":["post-474870","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-audience-analysis","tag-baseball","tag-mlb","tag-new-york-yankees","tag-sports","tag-yes-network"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/474870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=474870"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/474870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/474871"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=474870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=474870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=474870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}