{"id":476316,"date":"2026-02-18T18:52:12","date_gmt":"2026-02-18T18:52:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/476316\/"},"modified":"2026-02-18T18:52:12","modified_gmt":"2026-02-18T18:52:12","slug":"what-your-favourite-wine-says-about-you-according-to-science","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/476316\/","title":{"rendered":"What your favourite WINE says about you, according to science"},"content":{"rendered":"

Your choice of a cheap Zinfandel Ros\u00e9 over an expensive Argentinian Malbec might reveal more about your personality than your palate, according to a new study.<\/p>\n

Researchers have found that traits such as extraversion, openness and neuroticism can indicate what type of plonk you prefer.<\/p>\n

The team, from Beijing<\/a> Normal \u2013 Hong Kong<\/a> Baptist University, analysed nearly 10,000 wine reviews from a major online wine retailer.<\/p>\n

They used AI<\/a> to determine personality traits based on the reviews, and compared it to the strength of wine people were buying.<\/p>\n

Analysis revealed that people who score high in agreeableness and openness tend to go for wines with a higher alcohol<\/a> content.<\/p>\n

These are usually perceived as being of higher quality and have a richer body and taste \u2013 for example a Cabernet Sauvignon, Malbec, Port or Sherry.\u00a0<\/p>\n

Meanwhile, those who scored higher for extraversion and neuroticism tended to buy wines with lower alcohol content \u2013 for example Sauvignon Blanc, Pinot Noir or Prosecco.<\/p>\n

‘The findings indicate that personality traits significantly shape consumer evaluations of wine,’ the researchers wrote in the Journal of Personality<\/a>.<\/p>\n

\"People <\/p>\n

People who score high in agreeableness and openness tend to go for wines with a higher alcohol content, such as a Cabernet Sauvignon or Malbec, the researchers said (file image)<\/p>\n

The team said people who scored high for openness \u2013 meaning they are open to new ideas and experiences \u2013 might like wines with higher alcohol content because they often have a richer taste.<\/p>\n

This creates a more layered sensory experience, which leans into their desire for novel sensations, they suggest.<\/p>\n

Individuals who scored high in agreeableness \u2013 who tend to be kind, sympathetic and cooperative \u2013 also preferred wines with more alcohol in them.<\/p>\n

This could be because these wines are often seen as being of higher quality, meaning these people may gain more approval in social settings.<\/p>\n

However, the results for extraversion were unexpected, the researchers said.\u00a0<\/p>\n

While it would make sense that an extroverted person, who enjoys being sociable and enthusiastic, might like a stronger drink, the data showed they lean towards lower\u2013alcohol options.<\/p>\n

This could be to prevent them from getting too drunk, the scientists suggest, meaning they can continue social interactions for longer.<\/p>\n

Finally neuroticism, defined by sensitivity to stress and emotional instability, was also linked with lower\u2013strength wines.<\/p>\n

\"Meanwhile, <\/p>\n

Meanwhile, those who scored higher for extroversion and neuroticism tended to buy wines with lower alcohol content \u2013 for example Sauvignon Blanc (file image)<\/p>\n

\"According <\/p>\n

According to a previous study, the healthiest types of wine are dry German Riesling, Pinot Noir and Malbec, for their low sugar plus their high resveratrol levels, which has been linked to the prevention of damage to blood vessels, reduction in ‘bad’ cholesterol and a lower risk of blood clots. The unhealthiest types of wine are Moscato, sweet Riesling and port due to their high sugar content<\/p>\n

What your favourite wines say about you <\/p>\n

High-alcohol wines (Cabernet Sauvignon, Malbec, Port or Sherry): Agreeable and open<\/p>\n

Low-alcohol wines (Sauvignon Blanc, Pinot Noir or Prosecco): Extroverted and neurotic<\/p>\n

<!- – ad: https:\/\/mads.dailymail.co.uk\/v8\/us\/sciencetech\/none\/article\/other\/mpu_factbox.html?id=mpu_factbox_1 – -><\/p>\n

Advertisement<\/p>\n

This may be because individuals who score high for this trait may be trying to avoid the physiological risks linked with getting drunk.<\/p>\n

Overall, the scientists found no significant link between conscientiousness \u2013 characterised by responsibility, organisation and diligence \u2013 and alcohol preference.<\/p>\n

This could be because competing motivations likely cancel each other out, as these individuals tend to be health\u2013conscious which could sway them towards a lower\u2013alcohol option, but are also goal\u2013driven, meaning they may pick high\u2013alcohol wines for their perceived sophistication.<\/p>\n

The study, titled ‘From Personality to Pour’, reads: ‘The results reveal that openness and agreeableness are positively associated with higher wine alcohol content preferences, while extraversion and neuroticism show negative associations.’<\/p>\n

The team said their findings could be used for developing personal wine recommendations based on consumer personality traits.<\/p>\n

‘From a practical perspective, our results are relevant to online wine retailers, marketers, and digital platforms seeking to implement psychographic segmentation and improve recommendation algorithms,’ they wrote.<\/p>\n

Product suggestions based on personality could also reduce decision fatigue, they added.<\/p>\n

WHAT’S THE BEST WAY TO TASTE WINE PROPERLY?<\/a><\/p>\n

When it comes to drinking wine, there a few things that can make all the difference.<\/p>\n

Australian wine-connoisseur Caitlyn Rees offers how to taste wines like an expert<\/p>\n

Step 1: See<\/p>\n

Before you even down that first sip, you first need to take a look at the wine in your glass.<\/p>\n

‘See refers to the appearance of the wine. This is where you can check the clarity, intensity and colour.<\/p>\n

‘If the wine is hazy it could be faulty but more likely unfiltered.’<\/p>\n

Step 2: Swirl<\/p>\n

You’ve probably seen wine drinkers swirl the wine in their glass before taking a sip.<\/p>\n

The reason is to allow the wine to ‘open up’ and reveal the maximum amount of aroma, flavour and intensity.<\/p>\n

‘Swirling releases the aroma particles that make the next step, smell, more helpful.’<\/p>\n

Step 3: Smell<\/p>\n

Smelling wine serves two purposes. It helps you detect scents and flavours as well as providing a way to check for faults.<\/p>\n

Step 4: Sip and savour<\/p>\n

Once you’ve taken in the full aroma of the wine, now it’s time to sip.<\/p>\n

Step 5: Spit or swallow<\/p>\n

Unless the wine you are tasting has gone bad, the final step in the process of wine tasting is to swallow.<\/p>\n

The trick though isn’t to gulp it down.<\/p>\n

It’s more to let it drift down over the back of your tongue to allow your taste buds to pick up the intensity of the flavour.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Your choice of a cheap Zinfandel Ros\u00e9 over an expensive Argentinian Malbec might reveal more about your personality…\n","protected":false},"author":2,"featured_media":476317,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[98,97,2299],"class_list":["post-476316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-dailymail","tag-health","tag-sciencetech"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/476316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=476316"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/476316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/476317"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=476316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=476316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=476316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}