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From left to right, Tiger Woods, Executive Chair of Hyundai Motor Group Euisun Chung and PGA TOUR CEO Brian Rolapp at a signing ceremony at The Riviera Country Club. (Courtesy PGA TOUR)<\/p>\n
Multi-year agreement unveiled by tournament host Tiger Woods ahead of historic event\u2019s 100th playing<\/p>\n
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Multi-year agreement unveiled by tournament host Tiger Woods ahead of historic event\u2019s 100th playing<\/p>\n
PACIFIC PALISADES, Calif., and PONTE VEDRA BEACH, Fla. \u2013 The PGA TOUR, Genesis and TGR Live announced Tuesday a multi-year commitment from Genesis to continue as title partner of The Genesis Invitational through 2030. The agreement was announced during a signing ceremony at The Riviera Country Club attended by PGA TOUR CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and tournament host Tiger Woods. A press conference with Woods and Genesis President and CEO Jos\u00e9 Mu\u00f1oz followed ahead of the historic event\u2019s return to Pacific Palisades.<\/p>\n
The 2026 Genesis Invitational marks a significant milestone for the tournament. First held in 1926, the event will be contested for the 100th time, marking a century of professional golf in Los Angeles. The 2026 tournament also signifies the resilience of the event and the community, returning to The Riviera Country Club after being held in San Diego in 2025 due to the wildfires that brought devastation to the Greater Los Angeles area. Sweden\u2019s Ludvig \u00c5berg will look to defend his title when the 2026 tournament gets underway on Thursday.<\/p>\n
\u201cThe PGA TOUR is proud to continue our growing relationship with Genesis and appreciate its continued support of The Genesis Invitational, a legacy event on our schedule that annually tests the world\u2019s best players,\u201d said Rolapp. \u201cAs The Genesis Invitational makes its much-anticipated return to Pacific Palisades, this year marks the ideal moment to affirm Genesis\u2019 support of this historic event.\u201d<\/p>\n
Genesis first signed in June of 2016 as title partner before the tournament received elevated status ahead of the 2020 event that brought Woods as the official host and implemented several enhancements to its field and winner benefits.<\/p>\n
\u201cI\u2019d like to thank Genesis for their renewed commitment to The Genesis Invitational,\u201d Woods said. \u201cTogether with Genesis, we have found new ways to elevate this tournament over the past decade. We are grateful to Genesis for their continued partnership and support of the tournament and TGR Foundation.\u201d<\/p>\n
One of the TOUR\u2019s longest-running tournaments, The Genesis Invitational originally debuted in 1926 as the Los Angeles Open, with the event staged at various area courses before settling at The Riviera Country Club in 1973, making it one of only nine current venues to appear on the TOUR schedule for more than 50 years. Known as the site of Jack Nicklaus’ professional debut, Woods’ first PGA TOUR tournament and with 25 champions in the World Golf Hall of Fame, the tournament has witnessed countless unforgettable moments in golf history.<\/p>\n
\u201cWe are proud to extend our partnership with the PGA TOUR, Tiger Woods and TGR Foundation, and to continue the journey of The Genesis Invitational through 2030,\u201d said Chung. \u201cThe Genesis Invitational represents the values of integrity, respect and excellence that define both the sport of golf and the Genesis brand. As we celebrate the tournament\u2019s 100th playing, this milestone marks a century of progress for the championship. Together with our partners, Genesis remains committed to elevating this historic tournament and to creating lasting value not only for the game, but also for our communities and future generations.\u201d<\/p>\n
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From left to right, President and CEO of Genesis Jos\u00e9 Mu\u00f1oz, Executive Chair of Hyundai Motor Group Euisun Chung, Tiger Woods, PGA TOUR CEO Brian Rolapp and Vice Chair of Hyundai Motor Group Jaehoon Chang at a signing ceremony at The Riviera Country Club. (Courtesy PGA TOUR)<\/p>\n
As The Genesis Invitational returns to Pacific Palisades in 2026, so too does California Rises, inspired by the resilience, unity and hope of the Los Angeles community<\/a>. With a focus on rebuilding communities, advancing fire prevention and inspiring the next generation, proceeds raised by the charitable initiative this year will benefit Habitat for Humanity, the Los Angeles Fire Department Foundation and the Genesis Inspiration Foundation. Habitat for Humanity will aid in the rebuilding efforts across Los Angeles, while funds directed to the Los Angeles Fire Department Foundation will go toward essential equipment, training and programs that enhance public safety and emergency response. The Genesis Inspiration Foundation is focused on restoring and reimagining arts and music programs for children impacted by last year\u2019s wildfires.<\/p>\n The PGA TOUR and Genesis have expanded their relationship in recent years, with the organizations announcing a new Global Official Marketing Partnership in June of 2025 that named the luxury vehicle brand as the first global Official Vehicle of the PGA TOUR and PGA TOUR Champions, as well as an Official Mobility Partner of the PGA TOUR. As part of the agreement, Genesis was also named the first sponsor of the World Feed, produced from PGA TOUR Studios, that delivers unprecedented, exclusive content to professional golf fans across the globe.<\/p>\n Genesis deepened its commitment to professional golf the following month, inking a multi-year agreement to continue as title partner of the Genesis Scottish Open, the historic national open that in 2022 became the first-ever tournament to be co-sanctioned by the PGA TOUR and DP World Tour. The brand is also a founding partner and official automotive partner of TGL, the title partner of the DP World Tour\u2019s Genesis Championship in Korea and has served as the Official Automobile Sponsor of numerous Presidents Cups.<\/p>\n The 2026 The Genesis Invitational begins Thursday at The Riviera Country Club with broadcast coverage on CBS\/Paramount+, Golf Channel and three PGA TOUR Studios properties: PGA TOUR LIVE on ESPN+, Sirius XM PGA TOUR Radio and the TOUR\u2019s World Feed.<\/p>\n *:not(style){overflow:hidden;position:absolute;top:0px;right:0px;bottom:0px;left:0px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;height:100%;}.css-11jnzpa>img,.css-11jnzpa>video{object-fit:cover;}.css-11jnzpa::before{height:0px;content:””;display:block;padding-bottom:66.66666666666666%;}]]> Feb 13, 2026<\/p>\n Theegala receives 2026 Charlie Sifford Memorial Exemption at The Genesis<\/a>Latest<\/a>![\"Image](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/theegalaexemp.jpg\"\/)
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<\/p>\n","protected":false},"excerpt":{"rendered":"2D AGO 4 Min Read Latest *:not(style){overflow:hidden;position:absolute;top:0px;right:0px;bottom:0px;left:0px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:100%;height:100%;}.css-g2vo12>img,.css-g2vo12>video{object-fit:cover;}.css-g2vo12::before{height:0px;content:””;display:block;padding-bottom:66.66666666666666%;}@media screen and (min-width: 768px){.css-g2vo12::before{padding-bottom:56.25%;}}]]> From left to right, Tiger Woods, Executive…\n","protected":false},"author":2,"featured_media":478211,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[427,99],"class_list":["post-478210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/478210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=478210"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/478210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/478211"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=478210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=478210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=478210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}