\n\tThe Pedro Pascal, Vanessa Kirby, Joseph Quinn, Ebon Moss-Bachrach and Julia Garner movie is expected to make around $45M in its second weekend at the box office with a firm grip on No. 1. By Sunday, a $200M running total stateside is likely. Newcomers, Universal\/DreamWorks Animation\u2019s Bad Guys and Paramount\u2019s hopeful revival of big screen comedies, Naked Gun, look to respectively open to $20M and $15M. <\/p>\n
\n\tFantastic Four partners strategically leveraged their IP across cultural touchpoints \u2013 from high-impact traditional advertising to irreverent social media executions to buzzworthy experiential tactics to unique AR content, custom publishing and consumer giveaways.<\/p>\n
\n\tInterestingly enough, the North American campaign doesn\u2019t feature a car partner. Automobile companies typically contribute the boatload of media value in a movie promo campaign. That said, among overseas brand, Fantastic Four\u2018s has an automobile partner in Australia\u2019s Chery which is launching a line of hybrid family vehicles.<\/p>\n<\/p>\n
\n\tFast food partners are another enormous contributor to a movie\u2019s brand campaigns, and for Fantastic Four, that\u2019s Little Caesars. The \u201cPizza-Pizza\u201d retailer was one of five brand partners for the film which developed custom \u201cin world\u201d commercials. Little Caesars, along with Zillow, was also one of two commercials directed by Fantastic Four: First Steps production designer Kasra Farahani. Little Caesars was also written and produced internally by the Marvel Partnerships team.<\/p>\n
\n\tThe movie reps Little Caesars\u2019 second biggest partnership with a motion picture to date with media support across streaming, linear and digital throughout North America and select Latin American markets. Farahani\u2019s commercial features Giganto and recreates the iconic 1961 comic No. 1 cover. The spot has racked up north of 7M views across YouTube. There was also a $4 Fandango movie ticket offer combo in addition to four custom pizza boxes made, each featuring a character from the movie. Little Caesars also sold its \u201cFantastic 4-In-One\u201d pizza (four different topping combinations on one pizza).<\/p>\n<\/p>\n
\n\tReal estate site Zillow gave fans the opportunity to tour the period futuristic theme penthouse from the movie, located within the Baxter Building. Featured highlights included space-age conversation pit and a rotating fireplace\/TV, indoor BBQ, a cosmic nursery, and Mister Fantastic\u2019s futuristic lab. In addition to directing the commercial, Farahani also directed a virtual home tour and co-designed a variety of bespoke print imagery, including an ad for The New York Times. Fans were invited to dial a special telephone number for a personalized tour and explore downloadable high-res images of the Marvel landmark. The campaign kicked off on July 7. Zillow listed the home for $4.44M.<\/p>\n<\/p>\n
\n\tPop-Tarts\u2018 push for the pic spotlighted \u201cFanTASTEic Four,\u201d a humorous team of giant pastry mascots that charm Gen-Z audiences but hilariously fall short at heroism. The in-world spot emphasized snack appeal over superhero skills.<\/p>\n<\/p>\n
\n\tGeneral Mills embraced retrofuturism with limited-edition 1960s themed cereal boxes including Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese\u2019s Puffs. Walmart (which featured Cocoa Puffs with Galactus) and Kroger (which had Trix featuring H.E.R.B.I.E.) were among key retailers. There was also a limited-edition Lucky Charms box with a Johnny Storm available at Walmart. General Mills was an MCU promo partner on Loki with \u201cLoki Charms\u201d, Thunderbolts* with Wheaties and Guardians of the Galaxy Vol. 3. There was support from social media influencers with Evan Tanaka (327K followers) creating his own commercial:<\/p>\n
\n\tSnapple launched\u00a0packaging inspired by each of the heroes. Each bottle unlocked an augmented reality (AR) experience with details about the film and a memory card game featuring Galactus. The push included 22M+ themed ice teas of four different flavors. <\/p>\n<\/p>\n
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\n\tSynchrony is a longtime MCU partner and their period spot spotlighted a fiscally savvy family, blending nostalgia with financial literacy. The commercial features a H.E.R.B.I.E.-themed savings calculator, a character-inspired digital board game that transforms budgeting into a heroic journey and even a piggy bank of The Thing.<\/p>\n
\n\tHow did the pre-swinging generation keep track of time and visualize the future? Citizen watches had an idea with their vintage inspired design and advanced technology Marvel edition Citizen Zenshin timepiece collector\u2019s set. The watch features a film-themed blue dial, with icons at 12, 3, 6, and 9 o\u2019clock representing each hero\u2019s powers. There were co-branded spots and media placements such as the ABC Super Sign in NYC, taxi media exposure, as well as digital and social media amplification.<\/p>\n<\/p>\n
\n\tHaving just partnered on Marvel Studios\u2019 Captain America: Brave New World, sports bar restaurant Topgolf created an in-venue experience where groups of four or more players teamed up and battled Galactus in a themed Block Party digital game available at all U.S. and Scotland locations.<\/p>\n
\n\tGoogle Play integrated The Fantastic Four into a priority game launch tied to Google Play Rewards. This was further boosted at San Diego Comic-Con over the weekend. Take a look:<\/p>\n<\/p>\n
\n\tOther Fantastic Four: First Steps brand partners included Juicy Fruit and Doublemint, and Formula E which had a themed takeover of their annual championship ePrix race last weekend in London. Formula E previously teamed with Marvel on Thunderbolts* for a wrap of one of their cars. Marvel Studios also worked with Dairy Farmers of America\/Trumoo which served up their line of TruMoo \u201cFantastic Berry\u201d low-fat blue milk, inspired by the campaign\u2019s bold color palette. There\u2019s also film-themed packaged regional milk brands (e.g. Altadena) available at retailers like Target, Walmart, etc. through September. The promotion included four \u201cPower Up Your Pour\u201d color-changing drinking glasses, with one of each of The Fantastic Four character designs released weekly from July 18 through August 8.<\/p>\n
\n\t\u201cOur team built a truly\u00a0fantastic\u00a0global promotional campaign\u2014one that felt completely authentic, immersive, and organically woven into the world of the Fantastic Four,\u201d Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events tells Deadline Hollywood. \u201cIt was a true collaboration between our best-in-class brand partners, the talented filmmakers, and our amazing internal creative team who wrote and produced the fully custom spots\u00a0that seamlessly transformed our promotional content into an extension of the film\u2019s marketing campaign and pop culture.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At $170 million in media value, the promotional partner campaign for Disney\/Marvel Studios\u2019 Fantastic Four: The First Steps…\n","protected":false},"author":2,"featured_media":47834,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[88,3934,37406,37407,4861,22912],"class_list":["post-47833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-general-mills","tag-little-caesars","tag-pop-tarts","tag-the-fantastic-four-first-steps","tag-zillow"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/47833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=47833"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/47833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/47834"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=47833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=47833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=47833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}