{"id":486513,"date":"2026-02-23T23:29:10","date_gmt":"2026-02-23T23:29:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/486513\/"},"modified":"2026-02-23T23:29:10","modified_gmt":"2026-02-23T23:29:10","slug":"samsung-led-european-smartphone-market-in-2025-apple-and-honor-grew-the-most-in-the-top-5","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/486513\/","title":{"rendered":"Samsung led European smartphone market in 2025, Apple and Honor grew the most in the Top 5"},"content":{"rendered":"<p>According to a new release by Omdia, Samsung led the European smartphone market (excluding Russia) in 2025, with 46.6 million units shipped and a 35% market share. Apple was in second with 36.9 million units and 27% market share, followed by Xiaomi with 21.8 million shipments and a 16% slice of the pie, Motorola with 7.7 million units shipped and 6% market share, and Honor reaching the Top 5 for the first time with 3.8 million devices shipped for a 3% market share.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"836\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/1771889349_12_gsmarena_001.jpg\" alt=\"Samsung led the European smartphone market in 2025, Apple and Honor grew the most in the Top 5\"\/><\/p>\n<p>Interestingly, Apple and Honor were the only Top 5 brands actually growing in Europe compared to 2024, by 6% and 4%, respectively. The two also sold the most devices ever on the continent last year. Xiaomi&#8217;s shipments dropped 1% vs. 2024, and Motorola was down by 5%. Outside of the Top 5, both Nothing and Fairphone saw double-digit growth. The market overall was down 1%, to 134.2 million units shipped, making up around 10.8% of all smartphones shipped worldwide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"835\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/1771889349_693_gsmarena_002.jpg\" alt=\"Samsung led the European smartphone market in 2025, Apple and Honor grew the most in the Top 5\"\/><\/p>\n<p>The fourth quarter of 2025 (October to December) was dominated by Apple with 13.4 million shipments and a 34% market share, followed by Samsung&#8217;s 12.4 million units shipped and 31% of the pie. Xiaomi, Motorola, and Honor are next in that order, with Honor growing the most compared to Q4 of 2024 (24%), followed by Motorola (13%), and Samsung (10%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"675\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/1771889350_702_gsmarena_003.jpg\" alt=\"Samsung led the European smartphone market in 2025, Apple and Honor grew the most in the Top 5\"\/><\/p>\n<p>The best selling device in Europe in 2025 was <a href=\"https:\/\/www.gsmarena.com\/samsung_galaxy_a56-13603.php\" rel=\"nofollow noopener\" target=\"_blank\">Samsung&#8217;s Galaxy A56<\/a>, followed by the <a href=\"https:\/\/www.gsmarena.com\/apple_iphone_16-13317.php\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 16<\/a> and <a href=\"https:\/\/www.gsmarena.com\/samsung_galaxy_a16-13383.php\" rel=\"nofollow noopener\" target=\"_blank\">Galaxy A16<\/a>. In the top 10 there are six Apple devices and four Samsungs &#8211; no other brand managed to move this much inventory. Interestingly, in 2024 Xiaomi had an entry in the Top 10 with the <a href=\"https:\/\/www.gsmarena.com\/xiaomi_redmi_note_13_4g-12750.php\" rel=\"nofollow noopener\" target=\"_blank\">Redmi Note 13 4G<\/a>, but that didn&#8217;t happen again last year.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/omdia.tech.informa.com\/pr\/2026\/feb\/apple-and-honor-claim-record-market-shares-as-europes-smartphone-shipment-dips-1percent-in-2025\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"According to a new release by Omdia, Samsung led the European smartphone market (excluding Russia) in 2025, with&hellip;\n","protected":false},"author":2,"featured_media":486514,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":{"0":"post-486513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/486513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=486513"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/486513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/486514"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=486513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=486513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=486513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}