{"id":489879,"date":"2026-02-25T15:53:11","date_gmt":"2026-02-25T15:53:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/489879\/"},"modified":"2026-02-25T15:53:11","modified_gmt":"2026-02-25T15:53:11","slug":"avery-dennison-boosts-fresh-food-category-with-rfid","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/489879\/","title":{"rendered":"Avery Dennison boosts fresh food category with RFID"},"content":{"rendered":"

Avery Dennison<\/a> has announced the launch of its\u00a0AD IdentiFresh inlay series<\/a>, which advances the use of RFID technology in fresh food categories like bakery, meat, deli and produce. The proprietary set of inlays is part of Avery Dennison\u2019s\u00a0Optica Food Solutions<\/a>. Here, real-time inventory visibility is transforming fresh management to help food retailers and suppliers improve operational efficiency, enhance freshness, and reduce waste.\u00a0<\/p>\n

The launch of the AD IdentiFresh inlay series marks a breakthrough in RFID technology, the company states. Teh launch follows the news of Avery Dennison\u2019s collaborations in the food sector with\u00a0Walmart<\/a>\u00a0and\u00a0Kroger<\/a>. Avery Dennison\u2019s proprietary antenna design and inlay construction overcome key operational challenges in the food retail environment. The product helps improve read performance on densely stacked items, particularly within high-moisture cold environments like meat cases.\u00a0<\/p>\n

The AD IdentiFresh series leverages Impinj\u2019s M800 series endpoint integrated circuits (ICs) and, when combined with the latest\u00a0Gen2X<\/a>\u00a0enhancement, further improves readability and speed. The compact inlay form factor is designed to fit easily within existing label formats, enabling seamless integration with current workflows and labeling equipment, minimizing operational disruption. The AD IdentiFresh inlay series enables both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability.<\/p>\n

Unlocking significant value<\/p>\n

Mathieu De Backer, VP, Intelligent Labels Innovation, Avery Dennison, says, \u201cThis breakthrough innovation that combines deep material science expertise with optimized RF inlay design unlocks significant value within the food retail industry, enabling reliable use of RFID technology to digitize and automate fresh management from production to point of sale. Through continued collaboration with partners like Impinj, we\u2019re bringing to bear leading-edge solutions that empower clients operating within a challenging food retail environment.\u201d\u00a0\u00a0<\/p>\n

George Dyche, VP of endpoint IC product at Impinj, adds, \u201cEveryone wins when food is sold before expiring on store shelves. Impinj remains committed to improving RFID performance and accelerating RFID adoption, and we are proud that Avery Dennison selected M800 series ICs to deliver this industry-leading solution. The Gen2X enhancement recently announced will offer even further improvements in read performance to help retailers manage their inventory with greater accuracy and speed to save labor costs and reduce waste.\u201d\u00a0<\/p>\n

Research on the food waste opportunity<\/p>\n

The growing uptake of robust RFID tagging solutions comes at a time when there is heightened focus on improving visibility and reducing waste across the industry.<\/p>\n

New research<\/a>\u00a0commissioned by Avery Dennison highlights how decision makers are consistently challenged at various points throughout the food supply chain, most specifically across perishables. <\/p>\n

When 3,500 global food retailers and supply chain leaders were asked to identify the three most difficult categories for waste, 50% pointed to meat, 45% cited produce, and 28% mentioned baked goods. Over half (51%) said that inventory management and overstocking contribute significantly to food waste within their operations. <\/p>\n

The\u00a0Making the Invisible Visible: Unlocking the Hidden Value of Food Waste to Drive Growth and Profitability report<\/a>\u00a0also includes independent modeling warning that the economic cost of food waste across the global supply chain is forecast to reach $540 billion by 2026, up from $526 billion last year.<\/p>\n","protected":false},"excerpt":{"rendered":"Avery Dennison has announced the launch of its\u00a0AD IdentiFresh inlay series, which advances the use of RFID technology…\n","protected":false},"author":2,"featured_media":489880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4,450,451,3,452,453],"class_list":["post-489879","post","type-post","status-publish","format-standard","has-post-thumbnail","category-breaking-news","tag-breaking-news","tag-breakingnews","tag-headlines","tag-news","tag-top-stories","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/489879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=489879"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/489879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/489880"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=489879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=489879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=489879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}