{"id":492057,"date":"2026-02-26T18:02:09","date_gmt":"2026-02-26T18:02:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/492057\/"},"modified":"2026-02-26T18:02:09","modified_gmt":"2026-02-26T18:02:09","slug":"liv-golfer-anthony-kim-becomes-investor-partner-in-malbon-golf","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/492057\/","title":{"rendered":"LIV golfer Anthony Kim becomes investor, partner in Malbon Golf"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Anthony Kim has become an investor and partner in Malbon Golf just weeks after he shocked the golf world by beating Jon Rahm and Bryson DeChambeau to win LIV Golf Adelaide. <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Kim was first connected with Malbon founder Stephen Malbon before he initially joined LIV Golf in 2024. Kim was introduced by Chris Armstrong, his former agent from his PGA Tour days who\u2019s now running the NHL\u2019s Mammoth.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Kim and Malbon became friends over their mutual sobriety. Malbon was working to get Kim in his apparel, but Kim already had a deal in place with Extracurricular, a company that has since ceased operations.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">In late 2025 after his Extracurricular agreement ran out, Kim and Malbon were in talks on signing a deal, with Kim wearing company apparel in competition. But following Patrick Reed\u2019s move to the PGA Tour, LIV Golf\u2019s 4Aces GC &#8212; which <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/01\/07\/sources-under-armour-expected-to-outfit-dustin-johnsons-liv-team-in-2026\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2026\/01\/07\/sources-under-armour-expected-to-outfit-dustin-johnsons-liv-team-in-2026\/\">has an apparel deal with Under Armour<\/a> &#8212; signed Kim.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cHe called and said, \u2018Hey, I got offered from Dustin Johnson. I\u2019m going to go on the Aces and I feel horrible,\u2019\u201d Malbon told SBJ on Tuesday. \u201cAnd I said, \u2018Well, dude, don\u2019t feel horrible. It is what it is. Congratulations.\u2019\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Malbon was still content to sign Kim even with the Under Armour-4Aces deal, and they agreed to a contract following Kim\u2019s win in Australia, LIV\u2019s second tournament of the year. Malbon said Kim will wear his apparel in non-LIV competition rounds, including practice rounds. Kim consistently posts on social media about his practice regimen, and he has a forthcoming documentary about his return to golf.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Kim wore Footjoy shoes during his win in Adelaide, <a href=\"https:\/\/x.com\/JoshACarpenter\/status\/2023022842296828384\" target=\"_blank\" rel=\"noreferrer nofollow\" title=\"https:\/\/x.com\/JoshACarpenter\/status\/2023022842296828384\">as well as Malbon socks<\/a>.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cIt was funny &#8230; he said they were kind of questioning [the Malbon-branded socks], and he said that he told him he was really comfortable in these specific socks,\u201d Malbon said of Kim. \u201cAnd then he won and made his entire team $500,000 each because he played so well. So he said, \u2018Believe me, they\u2019re not going to have any concern with my socks anymore.\u2019\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Malbon said he and Kim initially talked about a cash and equity partnership. But following his win in Australia, Kim opted for equity only.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cHe won last week and got some big checks out of that and said, \u2018I don\u2019t want any cash, give me all equity,\u2019\u201d Malbon said. \u201cSo he\u2019s now a partner in the company.\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Kim and Malbon also are launching a collection together with apparel that reads \u201cDon\u2019t f%*king quit.\u201d Kim does not currently work with an agent. He and his wife negotiated the new agreement directly with Malbon.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cThis partnership with Malbon feels right because, just like me, it\u2019s not for everyone &#8212; and that\u2019s OK,\u201d Kim said in a statement to SBJ. \u201cWe ride with the ones who choose to be different.\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Kim has been outspoken on social media since his return, sometimes using profanity or taking shots at media who he felt had slighted him. Asked if he had any concerns, Malbon didn\u2019t hesitate.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cIt\u2019s tangible and relatable when people are truly humans, and as humans, we all go through something or know someone who goes through something,\u201d Malbon said. \u201cSo I think it\u2019s refreshing to see someone who\u2019s kind of brutally honest and shares their opinion.\u201d<\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Anthony Kim\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/02\/YURMO76HIVFLXNSTYDJC5BCOBM.png\"  width=\"800\" height=\"559\"\/>Anthony Kim and Malbon have collaborated on a T-shirt following their new partnership Malbon Golf <\/p>\n","protected":false},"excerpt":{"rendered":"Anthony Kim has become an investor and partner in Malbon Golf just weeks after he shocked the golf&hellip;\n","protected":false},"author":2,"featured_media":492058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[167,3976,427,10658,99],"class_list":["post-492057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-deals","tag-fashion","tag-golf","tag-liv-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/492057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=492057"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/492057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/492058"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=492057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=492057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=492057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}