{"id":492567,"date":"2026-02-27T00:09:07","date_gmt":"2026-02-27T00:09:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/492567\/"},"modified":"2026-02-27T00:09:07","modified_gmt":"2026-02-27T00:09:07","slug":"so-were-getting-prada-meta-ai-glasses-right","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/492567\/","title":{"rendered":"So, we’re getting Prada Meta AI glasses, right?"},"content":{"rendered":"

Could Meta be preparing to launch a Prada version of its Meta AI glasses? That\u2019s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in the front row of Prada\u2019s Fall\/Winter 2026 Fashion Week show in Milan on Thursday. The social media exec was seen chatting with his seatmate<\/a>, Lorenzo Bertelli, Prada\u2019s chief merchandising officer and son of head designer Miuccia Prada.<\/p>\n

While Zuckerberg has been working to polish his image in recent years, including with upgraded threads<\/a>, it\u2019s likely that he wasn\u2019t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.<\/p>\n

CNBC reported<\/a> last summer that Prada AI glasses were in the works<\/a>, among others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment about Zuckerberg\u2019s presence in Milan.)<\/p>\n

EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. This month, the company announced it sold over 7 million AI glasses in 2025<\/a>, up from 2 million in the prior year. Those sales included both Ray-Ban Meta and Oakley Meta<\/a> glasses, the latter designed more for the athletic types.<\/p>\n

Now, it seems, Prada AI glasses could be next, given that Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next ten years<\/a>. (The existing agreement, which expired on December 31, 2025, was later extended through December 31, 2030, with the provision for renewal until December 31, 2035.)<\/p>\n

Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that its Oakleys and Ray-Bans don\u2019t yet fill. Establishing the glasses as a luxury symbol could also benefit Meta\u2019s brand overall.<\/p>\n

However, there are some concerns that AI glasses aren\u2019t the right fit for a world that\u2019s seeing an increased consumer backlash against surveillance devices, which have recently led people to rip out<\/a> their Ring doorbells<\/a> and smash Flock cameras<\/a>. This shift could see Meta reconsidering whether it will add facial-recognition<\/a> features to its glasses, as The New York Times<\/a> recently reported. The news drew criticism for what had otherwise been a modestly successful tech product and has even prompted one developer to build an app<\/a> that will warn you if someone is wearing the AI glasses near you.<\/p>\n

Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t\t\t\tJune 9, 2026\n\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Could Meta be preparing to launch a Prada version of its Meta AI glasses? That\u2019s the speculation after…\n","protected":false},"author":2,"featured_media":492568,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[70209,88,3976,1282,112341,134118],"class_list":["post-492567","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-ai-glasses","tag-entertainment","tag-fashion","tag-meta","tag-prada","tag-smartglasses"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/492567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=492567"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/492567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/492568"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=492567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=492567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=492567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}