{"id":498008,"date":"2026-03-01T19:22:08","date_gmt":"2026-03-01T19:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/498008\/"},"modified":"2026-03-01T19:22:08","modified_gmt":"2026-03-01T19:22:08","slug":"scream-7-opening-to-60m-franchise-record-in-u-s","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/498008\/","title":{"rendered":"‘Scream 7’ Opening To $60M Franchise Record In U.S."},"content":{"rendered":"

\n\tSUNDAY AM: The David Ellison owned Paramount can claim the first big No. 1 opening of the year for an MPA title as Spyglass\u2019 Scream 7<\/a> roars to a franchise best opening of the year with a $64.1M domestic opening and $97.2M opening worldwide. But that\u2019s not at all as far as records go: It\u2019s the best horror opening ever for Paramount, besting Paranormal Activity 3\u2018s $52.5M and it\u2019s the best opening ever for a February horror movie, ahead of 2001\u2019s Hannibal ($58M). <\/p>\n

\n\t\u201cTo break the franchise opening record with the seventh installment speaks to the lasting strength of this franchise, Ghostface\u2019s staying power as an iconic villain, and the exceptional cast and filmmakers who brought it to life,\u201d said Shaun Barber, Paramount\u2019s Head of Domestic Theatrical Distribution. <\/p>\n

\n\tThe success of Scream 7 is a confluence of both nostalgic fans and a new generation embracing the franchise. Read, 77% of the audience was between 18-44. Getting Scream 7 booked in Imax was also a huge deal particularly as it coincided with the 30th celebration of Ghostface, all of this building toward the weekend we\u2019re seeing.<\/p>\n

\n\tWhat about the backlash from the un-casting of Melissa Barrera? Certainly that was out there online among a portion of fans, however, Paramount\u2019s marketing mission was to create enough desire, positivity surrounding the installment timed to the franchise\u2019s 30th anniversary and Neve Campbell\u2019s return. It helps when there is a core fanbase on a movie that a studio can keep a constant dialogue with. \u201cIt All Leads to This\u201d was the selling point of the campaign, emphasizing a thruline from the events of the 1996 original title all the way through that of the current with Sidney Prescott and her daughter. <\/p>\n

\n\t\u201cThis historic, franchise record-breaking box office performance is a testament to the enduring legacy created by our director Kevin Williamson 30 years ago, led by the incomparable Neve Campbell, breakout star Isabel May, legacy stalwart Courteney Cox and the entire cast.\u00a0We applaud everyone at Paramount Pictures, especially Josh Greenstein and Dana Goldberg, who have been tremendously supportive since day one and were committed to making\u00a0Scream 7\u00a0a priority tentpole for the studio, alongside Josh Goldstine who designed a bold marketing campaign and Shaun Barber who eventized the theatrical release with premium formats and a franchise-first, in IMAX. We are proud to celebrate the success of the seventh installment with our good friends and producing partners William Sherak, James Vanderbilt and Paul Neinstein at Project X.\u00a0We are truly grateful to audiences around the world who enthusiastically showed up to theaters, ready for another thrilling Ghostface experience,\u201d\u00a0said Gary Barber, Chairman and CEO, Spyglass Media Group. As we told you Spyglass and Paramount co-financed the movie 50\/50 for a net $45M production cost before P&A. <\/p>\n

\n\tWhile all premium and Imax screens delivered 40% of the domestic box office, Imax alone did $7.1M around the world for Scream 7, $5.5M stateside at 412 auditoriums and $1.6M abroad from 326 hubs. As we told you, it\u2019s the first time that a Scream franchise movie has played in Imax, hence great date, Paramount.<\/p>\n

\n\tOf that global figure, $33M of that was minted abroad in 52 markets, repping 90% of the foreign footprint, +35% from Scream VI in like-for-like markets. It\u2019s the first time that any Scream film has broke over $30M offshore on opening weekend, a very big deal. Slasher movies overperform domestically, it\u2019s the other type of horror movies, i.e. the spiritual Conjuring like films, which overperform abroad, hence the result here for Scream 7 is impressive. <\/p>\n

\n\tBroken down, Scream 7 grossed $22M in Europe, +33% ahead of Scream VI, $7.7M in Latin America, +45% ahead of the previous chapter and $3.4M in Asia Pacific, +28% from part 6. The marketing campaigns around the world are very similar, so digitally and socially focused. There were some cool stunts which traveled around the world, read in Italy Ghostface was stomped in the snow, Ghostface artwork and trailers were projected on major landmarks around the world, and there was a Scream house in the UK. <\/p>\n

\n\tGlobal partners included Reese\u2019s chocolate with a \u201cScream for Reese\u2019s\u201d Halloween campaign and a bespoke Uber France prank activation featuring Ghostface and leading influencers.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tThe UK led all offshore territories for the Kevin Williamson movie with a No. 1 $5.3M at 596 sites, which was the biggest opening for the franchise, a Paramount horror movie, and a horror pic YTD, +28% over Scream VI. <\/p>\n

\n\tFrance with $4.2M opened in No. 2 at 431 theaters, however, it also repped the biggest horror opening YTD, +2% above Scream VI. Local family comedy Marsupilami reigned at No. 1 in its fourth weekend. <\/p>\n

\n\tMoviegoers weren\u2019t discouraged to go to the movies despite the cartel atrocities earlier in the week in Mexico where the Neve Campbell movie did $3M at 870 cinemas, +34% over Scream VI, and record debut for series and YTD. <\/p>\n

\n\tOther No. 1s, and franchise best and horror 2026 debut highs included Australia ($2.5M at 291 theaters, +20% Over Scream VI), Germany ($2.4M plus previews at 494 sites, +30% above Scream VI), Brazil ($2.3M including previews from 775 sites, +19% from Scream 6 and the biggest opening of the year), Italy ($1.8M at 358 cinemas (+90% over Scream VI and the biggest Paramount horror opening ever), Spain ($1.4M at 304 sites, +61% above Scream VI), Netherlands ($600K at 99 sites, +12% above Scream VI), Belgium ($525K at 80 sites, +22% above Scream VI), Colombia ($517K at 226 sites, +80% above Scream VI and also the biggest opening of the year there), Argentina ($489K at 220 also the biggest opening of the year, +74% above Scream VI and biggest Paramount horror bow ever), Peru ($447K at 109 sites, +83% above Scream VI), Austria ($432K at 61 cinemas, +20% above Scream VI and also the biggest ever for a Paramount horror movie) and Greece ($359K at 85 sites, +49% above Scream VI). Singapore, Malaysia, and Hong Kong release next week.\u00a0<\/p>\n

\n\tThere\u2019s a better run out for Scream 7 as opposed to Scream VI which in its third week came up against John Wick: Chapter 4.<\/p>\n

\n\tThe Scream 7 campaign kicked off on Oct. 30 with the official trailer, generating nearly 240M global views worldwide. <\/p>\n

\n\tSunday AM domestic weekend figures:<\/p>\n

Scream 7 (Par) 3,540 theaters, Fri $28.8M, Sat $21.7M Sun $13.6M 3-day $64.1M\/Wk 1
EntTelligence reports that 4.2M people went to see Scream 7 versus 3.3M for Scream VI. The average ticket price since 2023 for the pics has surged from $12.82 to $14.96 (non-premium format). <\/p>\n

\n\t2. GOAT (Sony) 3,707 (-156) theaters, Fri $2.6M (-32%) Sat $5.5M Sun $3.7M, 3-day $12M (-29%), Total $73.9M\/Wk 3<\/p>\n

\n\t3. Wuthering Heights (WB) 3,221 (-461), Fri $2.2M (-53%) Sat $2.7M Sun $2M, 3-day $6.95M (-53%), Total $72.3M\/Wk 3<\/p>\n

\n\t4. Twenty One Pilots: More Than We Ever Imagined \u2013 Live in Mexico City (Traf) 833 theaters, Fri $2.1M, Sat $1.2M Sun $301K 3-day $3.7M\/Wk 1<\/p>\n

\n\t5. EPiC: Elvis Presley in Concert (NEON) 1,903 (+1688) theaters, Fri $1.1M (-21%) Sat $1.3M Sun $1M, 3-day $3.5M (+9%), Total $7.8M\/Wk 2
Great hold here by the King, granted there was a big boost in screens. <\/p>\n

\n\t6. Crime 101 (AMZ) 2,607 (-554) theaters, Fri $934K Sat $1.5M Sun $938K , 3-day $3.4M (-38%), Total $30M\/Wk 3<\/p>\n

\n\t7. I Can Only Imagine 2 (LG) 3,105 theaters, Fri $900K (-76%) Sat $1.35M Sun $880K 3-day $3.1M (-60%), Total $13.2M\/Wk 2<\/p>\n

\n\t8. Send Help (20th) 2,500 (-300) theaters, Fri $758K (-38%) Sat $1.3M Sun $762K 3-day $2.82M (-36%), Total $59.9M\/Wk 5<\/p>\n

\n\t9. How to Make a Killing (A24) 1,726 (+101) theaters, Fri $452K Sat $645K Sun $464K 3-day $1.56M (-55%) Total $6.2M\/Wk 2<\/p>\n

\n\t10 Zootopia 2 (Dis) 1,350 (-470) theaters, Fri $277K (-43%) Sat $730K Sun $431K3-day $1.43M (-35%), Total $425.8M\/Wk 14<\/p>\n

\n\tSATURDAY AM: Paramount-Spyglass\u2019 Scream 7 is still shouting toward a $60M weekend in North America, maybe more if word of mouth can keep up. That\u2019s the best opening the 30-year old franchise has ever seen. Definite recommend on PostTrak stands at 61% which is very good for any movie, but it\u2019s lower than the 74% of Scream VI which starred Jenna Ortega and Melissa Barrera. What\u2019s clear, the absence of that duo hasn\u2019t hurt ticket sales. Scream on its old guard of Neve Campbell and Courteney Cox prevails. In Screen Engine\/Comscore PostTrak exits, 56% came to the movie because it\u2019s part of a franchise they love, 30% came for the cast.<\/p>\n

\n\tScream 7 also saw the best opening day\/previews for the franchise at $28.8M. Rivals are predicting a mid-$60M opening, but that all depends on whether Saturday can withstand a -20% decline against that $28.8M. Presales were heavy with 53% of the audience buying their tickets within the last week or a week ago. So hopefully, there\u2019s more walk-up today. Scream 7 is propelling the weekend to an estimated $110.3M for all titles, which is +103% over the same weekend a year ago.<\/p>\n

\n\tCinemaScore is a B-, which is lower than Scream VI\u2018s B+ and on par with 2011\u2019s Scream 4 (which was a low point for the franchise; that pic opening to $18.6M and finaling at $38.1M domestic, $97.2M WW). A B+ CinemaScore is the highest ever achieved by any Scream movie and that grade also went to the original 1996 movie, and its 1997 sequel, Scream 2. <\/p>\n

\n\tFor Scream VI, it was the 18-24 crowd who were the biggest at 41% and this time it was 25-34 demo at 32%. Hispanic and Latino is slightly lighter this time around at 30% (but still strong) versus Scream VI\u2018s 38%. Caucasian was 39%, a much stronger turnout from Black moviegoers at 20% (compared to Scream VI\u2018s 12%), with Asian American at 3% (down from VI\u2018s 12%).<\/p>\n

\n\tPLFs and Imax are driving 40% of the weekend with seventhquel playing evenly, everywhere in the country. The Regal Times Square in NYC is the top grossing location with just over $70K through yesterday. There\u2019s a great excitement from rival studios over the movie\u2019s over-performance, one exclaiming \u201cNostalgia + young = $$$$$$$\u201d while another exclaims there\u2019s a \u201cNeve-aissance\u201d going on with the actress also popping on the Netflix series The Lincoln Lawyer. <\/p>\n

\n\tIt\u2019s clear, given the young skewing demo, the marketing campaign leaned more on social than linear. iSpot shows only $6M being spent for Scream 7 spots in a very targeted campaign that included NFL, NBA, SportsCenter and Men\u2019s College Basketball. Also, remember Paramount booked that lucrative pre-game Super Bowl spot for Scream 7. <\/p>\n

\n\tCox gets in on the weekend fun:<\/p>\n

\n\tElsewhere in the top 10, Trafalgar has a Twenty-One Pilots concert movie, Twenty One Pilots: More Than We Ever Imagined \u2013 Live in Mexico City. Pic is playing some Imax screens and did an estimated $2.1M on Friday with an eye on $3.6M for the weekend in fourth place at 833 locations. Top performing markets include Salt Lake City, Philly, Phoenix, Orlando, Denver, Tampa, Detroit, Cleveland, Nashville and more.<\/p>\n

\n\tThe top 10 as of Saturday AM:<\/p>\n

Scream 7 (Par) 3,540 theaters, Fri $28.8M, 3-day $60M\/Wk 1<\/p>\n

GOAT (Sony) 3,707 (-156) theaters, Fri $2.6M (-32%), 3-day $11.75M (-30%), Total $73.7M\/Wk 3<\/p>\n

Wuthering Heights (WB) 3,221 (-461), Fri $2.2M (-53%), 3-day $7M (-50%), Total $72.3M\/Wk 3
The current global running cume is $177.3M from 79 markets, led by UK with $26.3M. Europe is holding well at -40%. Overall global weekend is looking like $23M on its way to global cume of $192M+.<\/p>\n

Twenty One Pilots: More Than We Ever Imagined \u2013 Live in Mexico City (Traf) 833 theaters, Fri $2.1M, 3-day $3.6M\/Wk 1<\/p>\n

EPiC: Elvis Presley in Concert (NEON) 1,903 (+1688) theaters, Fri $1.1M (-21%), 3-day $3.4M (+6%), Total $7.7M\/Wk 2<\/p>\n

Crime 101 (AMZ) 2,607 (-554) theaters, Fri $920K (-40%), 3-day $3.3M (-39%), Total $29.9M\/Wk 3<\/p>\n

I Can Only Imagine 2 (LG) 3,105 theaters, Fri $900K (-76%), 3-day $3.1M (-60%), Total $13.2M\/Wk 2<\/p>\n

Send Help (20th) 2,500 (-300) theaters, Fri $758K (-38%) 3-day $2.8M (-36%), Total $59.9M\/Wk 5<\/p>\n

How to Make a Killing (A24) 1,726 (+101) theaters, Fri $443K (-42%), 3-day $1.5M (-54%) Total $5.6M\/Wk 2<\/p>\n

Zootopia 2 (Dis) 1,350 (-470) theaters, Fri $277K (-43%), 3-day $1.27M (-42%), Total $425.6M\/Wk 14<\/p>\n

\t\t\t\t\t\t\"'Wuthering<\/p>\n

\t\t\t\t\tJacob Elordi and Margot Robbie in \u2018Wuthering Heights\u2019<\/p>\n

\t\t\t\t\t\t\t\t\tWarner Bros Pictures<\/p>\n

\n\tUPDATED FRIDAY MIDDAY: David Ellison can celebrate another win this weekend in addition to taking pole position with Warner Bros and that\u2019s that Scream 7 is heading to a franchise opening record of $59M after a $28M Friday that includes previews. What the? Nope, no head-scratching needed. Give the Scream fans what they want: Neve Campbell and the franchise\u2019s original architect Kevin Williamson in the director\u2019s chair. Now some rivals are seeing well over $60M for the weekend, but the caution here stems from the front-loadness of horror pics. <\/p>\n

\n\tPrevious opening record was 2023\u2019s Scream VI with $44.4M domestic. The Spyglass co-production was put into motion by the previous Paramount Brian Robbins administration, however, the current admin under marketing czar Josh Goldstine takes the win for the franchise opening record. <\/p>\n

\n\tAnd as an extra bonus today, the PSKY stock is up post following news of Warner Bros\u2019 realizing Paramount\u2019s superior offer with $13.51 at the time of this post, +21%. <\/p>\n

\n\tGiven the big opening for Scream 7, the entire weekend looks to be well ahead of the same frame a year ago (Feb. finale\/beginning of March) which did $54.4M per Box Office Mojo. <\/p>\n

\n\tRELATED: Where to Watch All The \u2018Scream\u2019 Films: Streaming Guide<\/a><\/p>\n

\n\tWe\u2019ll have more updates as they come. <\/p>\n

\n\tUPDATED Friday AM after Thursday PM EXCLUSIVE: Scream 7 preview figures came in higher Friday with $7.8 million, which as we told you last night is a franchise record. The question now is how frontloaded will it be.<\/p>\n

\n\tThe 2022 Spyglass\/Paramount revival Scream did $13.3M in previews\/first Friday, which was 44% of its three-day total ($30M) \u2014 granted that came during a four-day MLK weekend ($33.8M).<\/p>\n

\n\tIn 2023, Scream VI posted a $19.2M combined previews\/first Friday, repping 43% of that pic\u2019s $44.4M opening (a franchise record start).<\/p>\n

\n\tAccording to RelishMix, prerelease social media universe stats on\u00a0Scream 7\u00a0at 264.5 million are running 11% above horror-franchise norms across TikTok, Facebook, X, YouTube and Instagram combined. At the same time, they are behind Scream VI\u2018s 360.5M social media reach by 27%. Neve Campbell is active on social, bringing 672,000 fans, while Courteney Cox stands by in pre-activation mode with her 20.7M fans.<\/p>\n

\n\tConversation is mixed-positive per RelishMix, the better word of mouth due to Campbell\u2019s return as the franchise\u2019s spine, rather than just a cameo.<\/p>\n

\n\t\u201cThe hype is nostalgia-with-teeth, with people treating Sidney like horror royalty and the trailer like proof the series still knows its own rules,\u201d RelishMix says. \u201cFans are cheering while also acknowledging Sidney\u2019s life is basically a permanent caller ID jump-scare. There\u2019s also genuine craft-appreciation for franchise iconography and the \u2018back where it started\u2019 vibe, plus nerdy deep-cuts that compare it to\u00a0Halloween\u00a0style final-girl mythology. Examples: \u2018So glad Neve Campbell is back. It\u2019s not really a\u00a0Scream\u00a0movie if she isn\u2019t in it!\u2019 and \u2018I love how Sydney and Ghostface are becoming the new generation of Laurie and Michael Myers.\u2019 Also: \u2018Best film series ever!\u2019 and \u2018This trailer has absolutely sold me\u2026 I\u2019m going opening night.\u2019<\/p>\n

\n\tthis week\u2019s top 5:<\/p>\n

GOAT (Sony) 3,863 theaters Wk $20.66M (-50%), Total $62M\/Wk 2<\/p>\n

Wuthering Heights (WB) 3,682 theaters, Wk $19.5M (-57%), Total $65.3M\/Wk 2 <\/p>\n

I Can Only Imagine 2 (LG) 3,105 theaters, Wk $10.1M\/Wk 1 <\/p>\n

Crime 101 (AMZ) 3,161 theaters, Wk $7.7M (-59%), Total $26.6M\/Wk 2<\/p>\n

Send Help (20TH) 2,800 theaters, Wk $6.1M (-49%), Total $57.1M\/Wk 4<\/p>\n

\n\tPREVIOUSLY, EXCLUSIVE: After becoming the lead bidder for Warner Bros Discovery, Paramount is capping off a great Thursday with $7.5 million in previews for the Spyglass co-production Scream 7, which would rep a franchise record.<\/p>\n

\n\tScream VI previously posted franchise records for previews ($5.7M), ahead of a three-day domestic opening ($44.4M) and global debut ($66.4M). Paramount didn\u2019t return request for comment.<\/p>\n

\n\tAll of Scream 7\u2018s money is from tonight, starting with a 6 p.m. fan preview on premium screens with extra content and tchotchkes followed by broader previews at 6:30 p.m. Scream\u00a07 won\u2019t be playing in 3D like the 2023 title, but instead will be booked in Imax and ScreenX auditoriums for the first time in the horror franchise\u2019s history. The seventhquel is also playing D-Box and premium large-format screens.<\/p>\n

\n\tCritics are far more severe on Scream 7 than the recent Radio Silence reboots at 38% Rotten, and an audience score of 79%. Scream VI was 77% certified fresh with critics and 90% with audiences, while 2022\u2019s Scream was 76% with critics and 82% with audiences. <\/p>\n

\n\tWhat\u2019s the appeal of Scream 7? Why, original franchise scribe, Kevin Williamson, who is directing for the first time on the 30-year horror series. The action has Neve Campbell\u2019s Sidney Prescott back in Pine Grove with her daughter (Isabel May) in tow. They\u2019re both being threatened by Ghostface killers.<\/p>\n

\n\tRadio Silence (Matt Bettinelli-Olpin and Tyler Gillett) produce this time around after helming the 2022 reboot Scream and 2023\u2019s Scream VI. Courtney Cox\u2019s Gale Weathers is among other Scream dramatis personae are back for part seven.<\/p>\n

\n\tScream 7 is the only wide major studio entry this weekend. The pic cost a net $45M before P&A, co-financed 50-50 between Spyglass and Paramount. The six previous\u00a0Scream\u00a0movies have grossed a combined worldwide total of $908.5M.<\/p>\n

\n\tScream 7 is playing 52 offshore territories this weekend including Australia, Brazil, France, Germany, Italy, Mexico, Spain and the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"SUNDAY AM: The David Ellison owned Paramount can claim the first big No. 1 opening of the year…\n","protected":false},"author":2,"featured_media":493428,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[88,206,50916],"class_list":["post-498008","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies","tag-scream-7"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/498008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=498008"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/498008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/493428"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=498008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=498008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=498008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}