{"id":50008,"date":"2025-07-31T12:26:09","date_gmt":"2025-07-31T12:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/50008\/"},"modified":"2025-07-31T12:26:09","modified_gmt":"2025-07-31T12:26:09","slug":"soflo-customs-hits-big-with-discovery-channel-reality-show","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/50008\/","title":{"rendered":"SoFlo Customs Hits Big with Discovery Channel Reality Show"},"content":{"rendered":"<p>TAMPA, Fla. \u2014 A new custom truck lot in Tampa will make its Discovery Channel Debut in August as \u201cTruck Dynasty.&#8221;\u00a0<\/p>\n<p>The show has been shooting for three years, mainly in South Florida, where the companies manufacturing shop is located.<\/p>\n<p>SoFlo Customs has been in business for more than 13 years and recently expanded a sales lot to Tampa.<\/p>\n<p>What You Need To Know<\/p>\n<p>\u00a0SoFlo Customs has been in business for more than 13 years<br \/>\n<br \/>\u00a0Celebrity clients inclkude Shaquile O&#8217;Neal, Drake and Guy Fieri\u00a0<br \/>\n<br \/>\u00a0SoFlo Customs is based in South Florida, bur opened a sales lot in Tampa in June<br \/>\n<br \/>Truck Dynasty begins airing on Discovery Channel on August 12\u00a0<br \/>\nFor more information on SoFlo Customs, visit here\u00a0<a href=\"http:\/\/www.soflocustom.com\/\" rel=\"nofollow noopener\" target=\"_blank\">www.soflocustom.com<\/a><\/p>\n<p>The Ft. Lauderdale-based company modifies Jeeps, pickups and Bronco\u2019s into the ultimate off-road and eye catching vehicles.<\/p>\n<p>Jerry Eisenband is Chief Brand Content and Media Manager for SoFlo Customs and Apocalypse Manufacturing. \u00a0<\/p>\n<p>At the sales lot on Dale Mabry Highway, you can find everything from three-axle Jeeps, to trucks with monster lifts, to even one vehicle that can be driven on the road or on the water.<\/p>\n<p>\u201cYou go face first with the truck right in to the water, it\u2019s that easy,\u201d said Eisenband.<\/p>\n<p>SoFlo customs has a long list of celebrity customers including Shaquille O\u2019Neal, Drake, Guy Fieri among others. It\u2019s that kind of popularity that led SoFlo Customs to sign a deal with Discovery Channel for its own reality TV Show.<\/p>\n<p>\u201cJonathan and Drew, the Property Brothers.\u00a0 They called us up and said would you guys like a tv show?\u00a0 And we said\u00a0 Well everyday at the dealership is essentially a tv show because you never know what craziness is going to happen,\u201d said Eisenband.<\/p>\n<p>It\u2019s not just celebrities and the ultra-rich that are buying from SoFlo Customs.<\/p>\n<p>Eisenband says many small businesses are seeing the vehicles as a high-visibility advertisement.<\/p>\n<p>Anyone can customize a vehicle on the companies website.<\/p>\n<p>From paint, to engine type, to capability, Eisenband says customers can choose a more conservative design, or opt for more expensive options.<\/p>\n<p>Truck Dynasty begins airing on Discovery Channel on August 12.<\/p>\n<p>For more information on SoFlo Customs, visit here <a href=\"http:\/\/www.soflocustom.com\" rel=\"nofollow noopener\" target=\"_blank\">www.soflocustom.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"TAMPA, Fla. \u2014 A new custom truck lot in Tampa will make its Discovery Channel Debut in August&hellip;\n","protected":false},"author":2,"featured_media":50009,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2722,88,2808,13678,38733,3,13677,624,452,92,13309],"class_list":{"0":"post-50008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-app-top-stories","9":"tag-entertainment","10":"tag-florida","11":"tag-hillsborough-county","12":"tag-jason-lanning","13":"tag-news","14":"tag-orlando","15":"tag-tampa","16":"tag-top-stories","17":"tag-tv","18":"tag-vod"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/50008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=50008"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/50008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/50009"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=50008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=50008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=50008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}