{"id":500998,"date":"2026-03-03T10:11:12","date_gmt":"2026-03-03T10:11:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/500998\/"},"modified":"2026-03-03T10:11:12","modified_gmt":"2026-03-03T10:11:12","slug":"why-socializing-loses-to-alcohol-in-addiction","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/500998\/","title":{"rendered":"Why Socializing Loses to Alcohol in Addiction"},"content":{"rendered":"<p>Summary: Why do individuals with alcohol use disorders often prioritize drinking over meaningful social connections? A new study identifies a specific brain region\u2014the anterior insula\u2014as a key driver of this maladaptive choice.<\/p>\n<p>Using rat models, researchers found that activity in the anterior insula spikes just before a decision is made, effectively \u201cbiasing\u201d the brain to favor alcohol over social rewards. This discovery provides a roadmap for understanding the structural decision-making failures in addiction and could lead to more targeted neuro-interventions for humans struggling with substance use.<\/p>\n<p>Key Facts<\/p>\n<p>The \u201cPreference Peak\u201d: Rats in the study consistently favored alcohol when given a choice between it and social interaction.Anterior Insula Activation: This brain region, involved in planning and decision-making, was significantly more active during alcohol-seeking than social-seeking behavior.Decision Bias: The spike in activity occurs just before the decision is executed, acting as a neural \u201cnudge\u201d toward alcohol.Predictive Speed: Mathematical modeling showed that higher activity in the anterior insula correlated with how quickly the rats made their choice once an alcohol preference was established.Human Implications: The study suggests that maladaptive decision-making in humans with alcohol use disorder may be driven by similar signals in the anterior insula, making it a prime candidate for future therapies.<\/p>\n<p>Source: SfN<\/p>\n<p>People with alcohol use disorders tend to prioritize alcohol over\u00a0alternative\u00a0rewards, and the neural underpinnings of this are unclear.\u00a0<\/p>\n<p>New from\u00a0the Journal of Neuroscience,\u00a0researchers led by Nathan Marchant, from Amsterdam Medical University Center,\u00a0used rats to explore the role of a brain region\u00a0involved in planning and making decisions in\u00a0pursuing alcohol or socializing with peers.\u00a0<\/p>\n<p>After training rats to\u00a0lever press for\u00a0alcohol\u00a0and social reward, the researchers discovered that\u00a0rats favored alcohol over\u00a0other reward options.\u00a0<\/p>\n<p>Furthermore,\u00a0the\u00a0brain region\u00a0of interest\u2014the\u00a0anterior insula\u2014was\u00a0more active during alcohol-related actions than social behavior. This was\u00a0especially true during the\u00a0time period\u00a0just prior to\u00a0making a decision\u00a0about these actions.<\/p>\n<p>\u00a0A mathematical model suggested that alcohol-related activity in the anterior insula\u00a0correlated with how quickly rats made choices about alcohol\u00a0after their preference for alcohol was\u00a0established.\u00a0<\/p>\n<p>According to the researchers, this work\u00a0suggests that the anterior insula\u00a0may\u00a0encode a bias in the decision-making process\u00a0to\u00a0support\u00a0selecting\u00a0alcohol over\u00a0other\u00a0rewards.\u00a0<\/p>\n<p>Elaborating\u00a0on the\u00a0clinical relevance, says Marchant, \u201cThe reason we do this type of modeling is so we can decompose decision-making into variables that can explain how rats make decisions.<\/p>\n<p>\u201cThis same approach could be applied to humans\u00a0with alcohol use disorder\u00a0to\u00a0help decipher\u00a0if\u00a0signals from this brain region\u00a0are\u00a0involved in their\u00a0maladaptive\u00a0decision-making.\u201d<\/p>\n<p>Key Questions Answered:Q: Does this mean some people\u2019s brains are \u201cwired\u201d to prefer alcohol over people?<\/p>\n<p class=\"schema-faq-answer\">A: Not necessarily \u201cwired\u201d permanently, but the study shows that in a state of addiction, the brain develops a physical bias. The anterior insula starts shouting louder for alcohol than it does for social rewards, making the \u201crational\u201d choice to hang out with friends much harder to hear.<\/p>\n<p>Q: Why is the anterior insula so important?<\/p>\n<p class=\"schema-faq-answer\">A: It\u2019s like the brain\u2019s \u201cinternal advisor.\u201d It monitors your internal state (cravings, feelings) and helps you decide what to do next. In addiction, this advisor becomes obsessed with alcohol, priming you to make that choice before you even consciously realize you\u2019re doing it.<\/p>\n<p>Q: Could we \u201cturn off\u201d this alcohol preference?<\/p>\n<p class=\"schema-faq-answer\">A: That\u2019s the ultimate goal of research like this. By identifying exactly where the bias happens, scientists can explore treatments\u2014like deep brain stimulation or targeted drug therapies\u2014to \u201cquiet\u201d the anterior insula\u2019s alcohol signal and restore a healthy balance to decision-making.<\/p>\n<p>Editorial Notes:This article was edited by a Neuroscience News editor.Journal paper reviewed in full.Additional context added by our staff.About this addiction and neuroscience research news<\/p>\n<p class=\"has-background\" style=\"background-color:#ffffe8\">Author: <a href=\"http:\/\/neurosciencenews.com\/cdn-cgi\/l\/email-protection#abc6cecfc2caebd8cdc585c4d9cc\" type=\"mailto\" id=\"mailto:media@sfn.org\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SfN Media<\/a><br \/>Source: <a href=\"https:\/\/sfn.org\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SfN<\/a><br \/>Contact: SfN Media \u2013 SfN<br \/>Image: The image is credited to Neuroscience News<\/p>\n<p class=\"has-background\" style=\"background-color:#ffffe8\">Original Research: Closed access.<br \/>\u201c<a href=\"https:\/\/www.jneurosci.org\/content\/early\/2026\/02\/22\/JNEUROSCI.1180-25.2026\" type=\"link\" id=\"https:\/\/www.jneurosci.org\/content\/early\/2026\/02\/22\/JNEUROSCI.1180-25.2026\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anterior insula activity during alcohol and social reward self-administration and choice in male and female rats<\/a>\u201d by Yvar van Mourik,\u00a0Dustin Schetters,\u00a0Ilse Bassie,\u00a0Mohamad El Samadi,\u00a0Huibert D. Mansvelder,\u00a0Taco J. De Vries\u00a0and\u00a0Nathan J. Marchant. Journal of Neuroscience<br \/>DOI:10.1523\/JNEUROSCI.1180-25.2026<\/p>\n<p>Abstract<\/p>\n<p>Anterior insula activity during alcohol and social reward self-administration and choice in male and female rats<\/p>\n<p>Alcohol use disorder (AUD) is characterized by the prioritization of alcohol over healthier non-alcohol rewards, posing significant challenges for addiction treatment.<\/p>\n<p>Understanding the neural mechanisms driving this maladaptive preference is crucial for effective intervention. We previously showed that rats will choose alcohol over social reward in a discrete-choice task.<\/p>\n<p>Here, we used fiber photometry to investigate how anterior insula cortex (aIC) activity relates to choice and employed Linear Ballistic Accumulator (LBA) modelling to dissect the underlying decision processes.<\/p>\n<p>Male and female rats, transfected with calcium indicator jGCaMP7f in aIC, were trained to lever-press for either social reward or alcohol (20% ethanol) in alternating sessions, followed by discrete-choice sessions, and then punishment of alcohol choices. Rats developed a preference for alcohol over social reward, which was reversed when alcohol choices were punished.<\/p>\n<p>Model output successfully described this behaviour with the model-derived \u2018decision bias\u2019 tracking preference across all phases. Photometry recordings showed that, as alcohol preference emerged, increased aIC activity during the cue period preceding alcohol choices (relative to social choices) was significantly correlated with decision bias towards alcohol.<\/p>\n<p>During punishment, aIC activity bias was no longer related to decision bias, despite the preference shift.<\/p>\n<p>These results demonstrate that aIC activity is linked to alcohol reward and choice and suggest that aIC contributes to alcohol preference by encoding a bias in the evidence accumulation process.<\/p>\n<p>This highlights a specific role of aIC in the cognitive mechanisms of alcohol-seeking, and its potential as a target for therapeutic interventions.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary: Why do individuals with alcohol use disorders often prioritize drinking over meaningful social connections? A new study&hellip;\n","protected":false},"author":2,"featured_media":500999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[9038,127295,16388,927,83983,99562,97,1337,5964,80978,228437],"class_list":["post-500998","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-addiction","tag-alcohol-use-disorder","tag-anterior-insula","tag-aud","tag-behavioral-neuroscience","tag-decision-making","tag-health","tag-neuroscience","tag-psychology","tag-sfn","tag-social-reward"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/500998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=500998"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/500998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/500999"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=500998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=500998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=500998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}