{"id":501016,"date":"2026-03-03T10:23:12","date_gmt":"2026-03-03T10:23:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/501016\/"},"modified":"2026-03-03T10:23:12","modified_gmt":"2026-03-03T10:23:12","slug":"emirates-to-extend-arsenal-real-madrid-main-kit-sponsor-deals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/501016\/","title":{"rendered":"Emirates to Extend Arsenal & Real Madrid Main Kit Sponsor Deals"},"content":{"rendered":"

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\n Emirates Sponsorship Strategy: Emirates considers maintaining partnerships with Arsenal and Real Madrid as a beneficial strategy.
\n Arsenal Deal Extension: Emirates’ current shirt sponsorship deal with Arsenal extends until 2028, and the stadium naming rights agreement runs until 2038.
\n Real Madrid Deal Extension: Emirates’ current shirt sponsorship deal with Real Madrid expires in the summer of 2026, but an extension seems likely with the 2026-2027 kits featuring Emirates already in production. <\/p>\n

Emirates wants to extend their long-standing shirt sponsorship<\/a> deals with Arsenal<\/a> and Real Madrid<\/a>, according to comments from the airline\u2019s executive vice president of corporate communications, marketing, and brand, Boutros Boutros.<\/p>\n

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\nCurrent Arsenal Emirates Deal Runs Until 2028, Madrid Expires This Summer<\/p>\n

Arsenal’s and Madrid’s 26-27 kits.<\/p>\n

<\/a><\/a><\/p>\n

Speaking to City AM<\/a>, Boutros said keeping Arsenal and Real Madrid is \u201ca good strategy\u201d and indicated the airline intends to continue both partnerships. Emirates will enter its third decade as Arsenal\u2019s main shirt sponsor this year, while also maintaining a long-running deal with Real Madrid.<\/p>\n

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Emirates first signed with Arsenal in 2004, with the deal covering stadium naming rights for Emirates Stadium and shirt sponsorship. The current extension runs until 2028 for the shirt sponsorship, while the stadium naming rights agreement runs until 2038.<\/p>\n

With Real Madrid, Emirates became the club\u2019s main shirt sponsor in 2013. The latest renewal, signed in 2022, runs only until the summer of 2026. Given Boutros\u2019s comments, it seems likely that Emirates and Madrid will extend. We also already have images of the Madrid 2026-2027 kits featuring Emirates on the front. Production for these starts this month, so an announcement seems imminent.<\/p>\n

Football Teams Sponsored by Emirates
\n\"\"<\/a><\/p>\n

Interestingly, Emirates has a team in every major European league except for Germany.<\/p>\n

Do you think Emirates will continue both deals long-term? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":" Emirates Sponsorship Strategy: Emirates considers maintaining partnerships with Arsenal and Real Madrid as a beneficial strategy. Arsenal…\n","protected":false},"author":2,"featured_media":501017,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[403,99],"class_list":["post-501016","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/501016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=501016"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/501016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/501017"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=501016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=501016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=501016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}