{"id":508107,"date":"2026-03-06T23:11:07","date_gmt":"2026-03-06T23:11:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/508107\/"},"modified":"2026-03-06T23:11:07","modified_gmt":"2026-03-06T23:11:07","slug":"netflix-exits-meghan-markles-64-scented-candles-business","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/508107\/","title":{"rendered":"Netflix Exits Meghan Markle’s $64 Scented Candles Business"},"content":{"rendered":"

\n\tWithout much love<\/a>, Netflix<\/a> just exited as a partner to Meghan Markle<\/a> in her As Ever<\/a> lifestyle brand, stylized \u201cAs ever.\u201d<\/p>\n

\n\t\u201cMeghan\u2019s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life,\u201d Netflix said in a statement shared with The Hollywood Reporter. \u201cAs it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.\u201d<\/p>\n

\n\t\u201cAs ever\u00a0is grateful for Netflix\u2019s partnership through launch and our first year,\u201d a spokesperson for the brand shared with THR via statement. \u201cWe have experienced meaningful and rapid growth and\u00a0As ever\u00a0is now ready to stand on its own. We have an exciting year ahead and can\u2019t wait to share more.\u201d<\/p>\n

\n\tThe $15-fruit-spread split comes about seven months after Netflix downgraded Markle\u2019s production deal<\/a> from an overall to a first-look. Officially, at the time, the streamer says it had \u201cextended its creative partnership\u201d with Archewell Productions<\/a>, Prince Harry and Meghan\u2019s \u2014 the Duke and Duchess of Sussex \u2014 media company. In reality, the new pact was a much lighter arrangement compared with the splashy (and very expensive) one that birthed\u00a0Harry & Meghan,\u00a0Polo and With Love, Meghan, among other projects.<\/p>\n

\n\tHarry & Meghan had its run, Polo has been put down, and though With Love, Meghan has not technically been canceled<\/a>, you can probably read between the $14 tea leaves<\/a> here.<\/p>\n

\n\tThe \u201cextended\u201d part of the original arrangement is what brought Netflix in as a partner in Markle\u2019s home goods brand, which sells $64 scented candles<\/a> and the most expensive honey ever produced by bees. There is also wine and bookmarks.<\/p>\n

\n\t\u201cWe\u2019re proud to extend our partnership with Netflix and expand our work together to include the\u00a0As ever\u00a0brand,\u201d Markle said in a statement at the time the collaboration was announced. \u201cMy husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.\u201c<\/p>\n

\n\t\u201cHarry and Meghan are influential voices whose stories resonate with audiences everywhere. The response to their work speaks for itself \u2014\u00a0Harry & Meghan\u00a0gave viewers an intimate look into their lives and quickly became one of our most-watched documentary series,\u201d Netflix chief content officer Bela Bajaria said back then. \u201cMore recently, fans have been inspired by\u00a0With Love, Meghan, with products from the new\u00a0As ever\u00a0line consistently selling out in record time. We\u2019re excited to continue our partnership with Archewell Productions and to entertain our members together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Without much love, Netflix just exited as a partner to Meghan Markle in her As Ever lifestyle brand,…\n","protected":false},"author":2,"featured_media":508108,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[230825,72588,88,9843,217],"class_list":["post-508107","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-archewell-productions","tag-as-ever","tag-entertainment","tag-meghan-markle","tag-netflix"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/508107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=508107"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/508107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/508108"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=508107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=508107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=508107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}