{"id":510913,"date":"2026-03-08T09:43:27","date_gmt":"2026-03-08T09:43:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/510913\/"},"modified":"2026-03-08T09:43:27","modified_gmt":"2026-03-08T09:43:27","slug":"netflix-strikes-deal-with-ben-afflecks-interpositive-ai-company-npr","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/510913\/","title":{"rendered":"Netflix strikes deal with Ben Affleck\u2019s InterPositive AI company : NPR"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/1772963007_57_.jpeg\" data-template=\"https:\/\/npr.brightspotcdn.com\/dims3\/default\/strip\/false\/crop\/4668x3112+0+0\/resize\/{width}\/quality\/{quality}\/format\/{format}\/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F90%2Fb0%2F2bf6be06493ea70997427033825d%2Fgettyimages-2247848852.jpg\" class=\"img\" alt=\"Hollywood A-lister Ben Affleck says his company InterPositive's AI tools &quot;take out all the logistical, difficult, technical stuff that often gets in the way&quot; of the filmmaking process.\" fetchpriority=\"high\"\/><\/p>\n<p>\n                Hollywood A-lister Ben Affleck says his company InterPositive&#8217;s AI tools &#8220;take out all the logistical, difficult, technical stuff that often gets in the way&#8221; of the filmmaking process. <\/p>\n<p>                    Clive Mason\/Getty Images<\/p>\n<p>                hide caption\n            <\/p>\n<p>            toggle caption<\/p>\n<p>        Clive Mason\/Getty Images<\/p>\n<p>Netflix is acquiring Ben Affleck&#8217;s AI-powered filmmaking tool company, InterPositive, for an undisclosed sum.<\/p>\n<p>In a <a href=\"https:\/\/about.netflix.com\/en\/news\/why-interpositive-is-joining-netflix\" target=\"_blank\" rel=\"nofollow noopener\">video<\/a> accompanying the company&#8217;s announcement on Thursday, Ben Affleck said InterPositive&#8217;s technology helps filmmakers to build their own, proprietary AI models based on the scenes they&#8217;ve already shot, and then use that data to help solve otherwise laborious details.<\/p>\n<p>&#8220;You can use your own model to remove the wires on stunts, reframe a shot, get a shot you missed, shape the lighting, enhance the backgrounds,&#8221; said the Oscar-winning director, producer, writer and actor, who has also joined Netflix as a senior advisor.<\/p>\n<p>In an email to NPR, the International Alliance of Theatrical Stage Employees (IATSE), the main union supporting Hollywood&#8217;s technical workers, including camera operators, lighting and sound technicians, grips, script supervisors, among other industry disciplines, said it does not comment on mergers and acquisitions.<\/p>\n<p>This is just the latest agreement the Oscar-winning filmmaker has struck with Netflix. Earlier this week, Affleck and Matt Damon&#8217;s production company, Artists Equity, signed a major multi-year <a href=\"https:\/\/artistsequity.com\/news\/\" target=\"_blank\" rel=\"nofollow noopener\">partnership<\/a> with the streamer. The agreement gives Netflix first dibs to develop and distribute all of the pair&#8217;s future streaming-focused projects. Affleck has also made and released multiple movies in collaboration with Netflix, most recently The Rip, a thriller starring Affleck and Damon as Miami narcotics officers who find a secret hoard of drug money.<\/p>\n<p>Despite his tech interests, Affleck has expressed a desire to keep humans at the center of the creative process. He is among the hundreds of Hollywood insiders to sign on to the <a href=\"https:\/\/www.creatorscoalitionai.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Creators Coalition on AI<\/a>. The group, established late last year, describes itself on its website as &#8220;a central hub for cross-industry discussions about how AI is impacting the entertainment industry.&#8221;<\/p>\n<p>&#8220;This is not a full rejection of AI,&#8221; the group stated. &#8220;The technology is here. This is a commitment to responsible, human-centered innovation.&#8221;<\/p>\n<p>&#8220;The InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them,&#8221; said Elizabeth Stone, Netflix&#8217;s chief product and technology officer, in a <a href=\"https:\/\/about.netflix.com\/en\/news\/why-interpositive-is-joining-netflix\" target=\"_blank\" rel=\"nofollow noopener\">press release<\/a>. She said the partnership would &#8220;continue building towards a future of entertainment where technology plays a part in how stories are made, but people \u2014 and their ideas, craft and judgment \u2014 remain at the core of great storytelling.&#8221;<\/p>\n<p>The deal between InterPositive and Netflix comes just over a week since the streamer <a href=\"https:\/\/www.npr.org\/2026\/02\/26\/nx-s1-5727894\/warner-bros-discovery-paramount-netflix\" target=\"_blank\" rel=\"nofollow noopener\">pulled out<\/a> of its plan to acquire Warner Brothers Discovery. Paramount agreed to acquire the media giant in a deal valued at around $110 billion. On Feb. 26, the Warner Brothers Discovery board declared Paramount&#8217;s bid to be &#8220;superior&#8221; to an $83 billion deal it had previously struck with Netflix.<\/p>\n<p><a href=\"https:\/\/schieffercollege.tcu.edu\/faculty_staff\/kimberly-owczarski\/\" target=\"_blank\" rel=\"nofollow noopener\">Kimberly A. Owczarski<\/a>, an associate professor at Texas Christian University who studies media franchises, told NPR in an email that Netflix&#8217;s decision to partner with a filmmaker of Affleck&#8217;s prominence sends out a positive message to an industry reeling from the threats posed by the growing adoption of AI across the entertainment landscape.<\/p>\n<p>&#8220;His status in the industry as a star, filmmaker, and producer gives substantial weight as he promotes a responsible use of AI in filmmaking,&#8221; Owczarski said.<\/p>\n<p>Jennifer Vanasco edited this story.<\/p>\n","protected":false},"excerpt":{"rendered":"Hollywood A-lister Ben Affleck says his company InterPositive&#8217;s AI tools &#8220;take out all the logistical, difficult, technical stuff&hellip;\n","protected":false},"author":2,"featured_media":510914,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":{"0":"post-510913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/510913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=510913"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/510913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/510914"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=510913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=510913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=510913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}