{"id":515263,"date":"2026-03-10T15:50:11","date_gmt":"2026-03-10T15:50:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/515263\/"},"modified":"2026-03-10T15:50:11","modified_gmt":"2026-03-10T15:50:11","slug":"edison-in-cars-share-of-am-fm-listening-hit-new-high-in-2025-story","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/515263\/","title":{"rendered":"Edison: In-Car\u2019s Share Of AM\/FM Listening Hit New High In 2025. | Story"},"content":{"rendered":"<p>Edison Research\u2019s \u201cShare Of Ear\u201d report for Q4 2025 brings good news for AM\/FM radio, especially when it comes to in-car listening.<\/p>\n<p>The quarterly study, which since 2015 has surveyed 4,000 Americans annually to measure daily reach and time spent for all forms of audio, shows that 53% of listening to over-the-air AM\/FM radio took place in vehicles in 2025, up 25% from its 42% 10 years ago.<\/p>\n<p><img decoding=\"async\" style=\"height: auto; max-width: 100%; border: none; display: block;\" src=\"http:\/\/www.insideradio.com\/app\/Images2026\/WWO03102026chart1.jpg\" alt=\"\"\/><\/p>\n<p>As Cumulus Media\/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard notes in <a href=\"https:\/\/www.westwoodone.com\/blog\/2026\/03\/09\/edisons-q4-2025-share-of-ear-in-car-listening-grows-in-importance-for-am-fm-radio-as-it-dominates-the-path-to-purchase\/\" target=\"_Blank\" rel=\"nofollow noopener\">Westwood One\u2019s blog<\/a>, over those years \u201cthe pandemic caused the amount of in-car listening to dip but in 2023, the proportion of in-car listening surged to exceed pre-pandemic levels.\u201d<\/p>\n<p>If you\u2019re thinking in-car\u2019s share of listening to AM\/FM might decline among younger demographics \u2013 think again.<\/p>\n<p><img decoding=\"async\" style=\"height: auto; max-width: 100%; border: none; display: block;\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/WWO03102026chart2.jpg\" alt=\"\"\/><\/p>\n<p>\u201cAmong younger demographics, in-car listening represents the vast majority of over-the-air AM\/FM radio time spent,\u201d Bouvard says, noting that nearly two-thirds (63%) of all 18-34 over-the-air AM\/FM radio time spent happens in the car.<\/p>\n<p>        <img decoding=\"async\" style=\"height: auto; max-width: 100%; border: none; display: block;\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/WWO03102026chart3.jpg\" alt=\"\"\/><\/p>\n<p>Across the board, in-car listening claims a larger share of female AM\/FM radio listening, compared to men, with significant differences between women and men 18-34 and 25-54. \u201cAmong women, the vehicle is by far the dominant over-the-air AM\/FM radio listening location,\u201d Bouvard says.<\/p>\n<p>AM\/FM radio continues to dominate ad-supported audio time spent in cars among persons 18+, with a whopping 83% share vs. 8% for podcasts, 4% for ad-supported SiriusXM, 3% for ad-supported Spotify, 2% for ad-supported Pandora and 1% for ad-supported YouTube Music. \u201cTo reach consumers on the path to purchase, look no further than AM\/FM radio,\u201d Bouvard says.<\/p>\n<p><img decoding=\"async\" style=\"height: auto; max-width: 100%; border: none; display: block;\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/WWO03102026chart7.jpg\" alt=\"\"\/><\/p>\n<p>What may be a surprise is that dominance is also seen across the board, even among persons 18-34 where AM\/FM has a commanding 77% share. \u201cAcross every major buying and selling demographic, AM\/FM radio\u2019s in-car share of ad-supported audio is dominant,\u201d Bouvard says.<\/p>\n<p>Does Edison show a difference between AM\/FM\u2019s in-car share in domestic vs. import vehicles? It\u2019s about the same, with 53% among domestic car drivers and 55% for import drivers. In both cases, share is up from 2016, 23% for domestic and 11% for import.<\/p>\n<p>A breakdown by car brand shows that AM\/FM radio accounts for as high as 61% of all in-car audio listening for Chevrolet driver, with 56% for Toyota and Honda drivers, 55% for Ford drivers, 53% for Hyundai and Nissan drivers, and 52% for Subaru drivers. As Bouvard notes, \u201cMost vehicle brand drivers devote over half of all in-car audio time spent to AM\/FM radio.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Edison Research\u2019s \u201cShare Of Ear\u201d report for Q4 2025 brings good news for AM\/FM radio, especially when it&hellip;\n","protected":false},"author":2,"featured_media":515264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,7056,216,3],"class_list":["post-515263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/515263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=515263"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/515263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/515264"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=515263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=515263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=515263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}