![](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/8a21a914344d900473858ec47fb0879086-buffering-loveisland-bluey.rhorizontal.w700.jpg\")
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\n This story will run in\u00a0Buffering, Vulture\u2019s newsletter about the streaming industry. Head to\u00a0vulture.com\/buffering<\/a>\u00a0and subscribe today!\n <\/p>\n \n Love Island is pretty high up there (and so is Bluey). Nielsen knows what your kids did (at the start of) this summer: spend a whole lot of time streaming Ginny & Georgia, Bluey, and \u2026 Love Island and The Rookie? Peacock\u2019s red-hot relationship reality show and ABC\u2019s veteran-cop drama (which streams on Hulu) are two of the more surprising titles to crack the ratings giant\u2019s list of most-watched streaming titles this June among kids age 6 to 17 and teens age 12 to 17. Nielsen\u2019s demographic deep dive is being revealed first on Vulture.<\/p>\n Ginny & Georgia | Netflix | 1,425 million minutes viewed Source: Nielsen streaming data May 26-June 29.<\/p>\n It will come as no surprise to anyone with kids that little ones love them some Bluey<\/a>: Disney\u2019s animated wonder racked up 895 million minutes watched last month, finishing No. 2 on the overall kids 6\u201317 list. But the kiddos clearly move on as they get older, since Bluey doesn\u2019t show up at all on Nielsen\u2019s top-ten list for teens 12\u201317. By contrast, Netflix\u2019s Ginny & Georgia is a bit broader in its appeal, though it clearly skews older. The show, which would have fit perfectly on the WB back in the day, racked up 1.425 billion minutes of viewing among all kids, with 1.06 billion minutes \u2014 about 74 percent of its total 6\u201317 audience \u2014 generated just by teens. The most recent season of G & G is a massive hit among older viewers, too, of course, racking up north of 8 billion minutes overall last month. But it definitely overperforms among teens: Even though they make up 8 percent of all U.S. viewers, through the first three weeks of June, they accounted for 10 percent of all G & G viewing, Nielsen says.<\/p>\n Ginny & Georgia | Netflix | 1,060 million minutes viewed Source: Nielsen streaming data May 26-June 29.<\/p>\n And then there are those shows that might not seem like slam dunks to rank as big hits with Generation Alpha. Despite the clich\u00e9 that kids have no interest in broadcast TV shows, the data from last month \u2014 as it has before \u2014 suggests they\u2019re just not fond of watching those series on linear TV channels. The Rookie, ABC\u2019s Nathan Fillion\u2013led cop drama that\u2019s been on the air since 2018, ranked No. 5 among teens in terms of overall streaming on TV sets last month, with 299 million minutes watched \u2014 more than any other network show, including Young Sheldon (No. 9) and Grey\u2019s Anatomy (No. 10). Among the broader audience of kids 6\u201317, Rookie and Grey\u2019s didn\u2019t make the top ten, but Young Sheldon did. As with all titles on Nielsen\u2019s most-streamed lists, which measure overall viewing vs. viewing per episode, all three shows are helped by the fact that they have deep libraries of more than 100 episodes.<\/p>\n That quirk in Nielsen\u2019s methodology also partially explains the presence of Love Island on Nielsen\u2019s kids\u2019 snapshot. Peacock\u2019s steamy hit premieres new hour-long episodes six days a week, with 25 hours of originals debuting in June \u2014 on top of the 100-plus episodes from three previous seasons, which also count toward Nielsen\u2019s tally. But even so, the overall numbers suggest that a decent number of teens were very invested in the Islanders\u2019 shenanigans: The series ranked No. 4 among teens, nearly double the viewership of Grey\u2019s, which has almost 450 episodes available to watch and streams on two big platforms (Hulu and Netflix). For parents worried about the elementary-school set being corrupted by the lustful goings-on at Love Island, the good news is that nearly all of the show\u2019s kids\u2019 viewership (424 million out of 474 million minutes streamed) was among the 12-and-up crowd. (Also, a reminder: Peacock, like all major streamers, has parental controls<\/a> that let parents set a PIN code so little ones don\u2019t accidentally stumble into Casa Amor at the wrong moment.)<\/p>\n Some other interesting nuggets from Nielsen\u2019s June kid-vid report:<\/p>\n \u27bc This isn\u2019t new information, but it\u2019s still a bit stunning to see just how little time kids these days spend watching linear TV channels \u2014 especially in a month like June, when network lineups are dominated by reruns. Per Nielsen, broadcast channels accounted for a puny 4.1 percent of all TV viewing among viewers aged 6-17, while cable (remember that?) wasn\u2019t much better, with a 6.1 percent share. Streaming (everything from Netflix to YouTube) unsurprisingly dominated, capturing a full two-thirds of kids\u2019 TV viewing time, while even \u201cother\u201d \u2014 which captures time spent playing video games, among other distractions \u2014 trounced linear, with a 23.2 percent share. By contrast, among the total population of U.S. viewers, linear \u2014while no longer dominant \u2014 still captured a respectable 42 percent of all viewing on TV screens last month, with cable\u2019s hundreds of channels (23.4 percent) edging out broadcast\u2019s relative handful of networks (18.5 percent).<\/p>\n<\/p>\n \u27bc As it is with adults, Netflix\u2019s very intense Squid Game is a hit among the youth: It landed in both top-ten lists even though season three\u2019s final batch of episodes dropped June 27, allowing for just four days of viewership to count in the overall tally. Had it premiered at the start of the month, like Ginny & Georgia, it\u2019s quite possible the series would\u2019ve snagged the No. 1 crown, at least with teens.<\/p>\n \u27bc Even though it premiered when some of the kids in this sample had not yet been born, Netflix\u2019s Stranger Things \u2014 which hasn\u2019t released a new episode in three years \u2014 landed at No. 3 with teens and No. 7 with all kids. The show also surged on Nielsen\u2019s overall charts last month, most likely because of all the attention Netflix\u2019s Tudum preview event (and a new teaser) brought to the show. Marketing: It works!<\/p>\n \u27bc Millennial and Gen-Z parents are teaching their children well: Old-school faves SpongeBob SquarePants and Alvin!!! And the Chipmunks (a 2015 TV reboot based on the \u201950s musical icons) both made the overall kids\u2019 top ten. While SpongeBob does well with teens and even older adults, Alvin!!!, as expected, got most of its viewing (79 percent) from kids 6\u201311.<\/p>\n
\n Photo-Illustration: Vulture; Photos: Ben Symons\/Peacock via Getty Images, Disney+\/Everett Collection\n <\/p>\n
\n Bluey | Disney+ | 895 million
\n Squid Game | Netflix | 837 million
\n SpongeBob SquarePants | Paramount+ | 801 million
\n Phineas and Ferb | Disney+ | 748 million
\n The Amazing World of Gumball | Hulu | 626 million
\n Stranger Things | Netflix | 617 million
\n Young Sheldon | Max, Netflix | 533 million
\n Love Island USA | Peacock | 473 million
\n Alvin!!! and the Chipmunks | Netflix | 466 million<\/p>\n
\n Squid Game | Netflix | 507 million
\n Stranger Things | Netflix | 473 million
\n Love Island USA | Peacock | 424 million
\n The Rookie | Hulu | 299 million
\n Phineas & Ferb | Disney+ | 294 million
\n The Amazing World of Gumball | Hulu | 288 million
\n SpongeBob SquarePants | Paramount+ | 267 million
\n Young Sheldon | Max, Netflix | 253 million
\n Grey\u2019s Anatomy | Hulu, Netflix | 216 million<\/p>\n