Sandwiched between the\u00a0start of the World Baseball Classic last week and opening day for most Major League Baseball teams at the end of March, Corona is launching a campaign called, This Is Our Playa for the 2026 baseball season.\u00a0<\/p>\n
In the past, Corona has worked with Los Angeles Dodgers shortstop Mookie Betts and Atlanta Braves outfielder Ronald Acu\u00f1a Jr.\u00a0<\/p>\n
This season, Corona is adding more players to their roster. Jazz Chisholm Jr., Pete Crow-Armstrong, Jeremy Pe\u00f1a, Christopher Sanchez, James Wood and Eduardo Rodriguez will team up with Corona to appear in content highlighting how they \u201cfind their flow\u201d both on and off the field.<\/p>\n
The brand also announced the continuation of its El Beisbol Es Otra Cosa content series, which highlights latino culture in baseball. A special episode of the series will air during the World Baseball Classic featuring partner Acu\u00f1a. The episode will feature his story, passions and connection to the game.\u00a0<\/p>\n
This continued series will showcase more episodes featuring the newly added roster of players throughout the upcoming season.<\/p>\n
Starting March 25, opening night for the New York Yankees, Corona will partner with Jomboy Media on exclusive content for its Talkin\u2019 Yanks podcast and opening night live stream.<\/p>\n
Corona plans to host fan experiences over the summer as the baseball season progresses.<\/p>\n
Constellation Brands, the company that owns Corona, posted $2.2 billion in sales in its most recent quarter, down from $2.5 billion the year prior. Income was $503 million, down from $616 million in the year before.<\/p>\n