Alistair Berg | Digitalvision | Getty Images<\/p>\n
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 \u2013 dubbed “Black Friday in Summer,” outpacing Adobe Analytics’ prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.<\/p>\n
Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%.<\/p>\n
Online retail sales in the U.S. rose 11% to $14.2 billion a year ago.<\/p>\n
The Prime Day event has also been cemented as a “back-to-school” shopping moment, as consumers jumped on early deals to stock up on essentials and get ahead of the back-to-school rush, Adobe said.<\/p>\n
Several major retailers including e-commerce giant Amazon.com<\/a>, Walmart<\/a>, Target<\/a> as well as Best Buy<\/a> have been launching deal events with strong discounts, encouraging shoppers to trade up on expensive items they might normally pass on.<\/p>\n Amazon.com extended its sales window to 96 hours, up from the typical 48, featuring aggressive promotions on categories ranging from apparel to electronics.<\/p>\n A wave of enticing deals comes at a time when heightened trade tensions amid the Trump administration’s volatile tariff policies have rattled consumers and businesses, and as the new August 1 deadline for countries to renegotiate trade agreements with the United States looms.<\/p>\n According to the report, shopping on mobile was the dominant transaction channel during the Prime Day event, driving 53.2% of online sales, above Adobe’s forecast of 52.5%.<\/p>\n According to Adobe, overall discounts across U.S. retailers were between 11% and 24%, compared with the prior forecast range of 10% to 24%.<\/p>\n Apparel had the biggest deals at 24%, compared with 20% last year, while electronics were at 23%, similar to last year.<\/p>\n","protected":false},"excerpt":{"rendered":"Alistair Berg | Digitalvision | Getty Images Online spending soared $24.1 billion across U.S. retailers during the stretch…\n","protected":false},"author":2,"featured_media":5177,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1540,5685,448,449,5681,28,122,101,174,5682,5684,74,3657,5683],"class_list":["post-5176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-amazon-com-inc","tag-best-buy-co-inc","tag-breaking-news-business","tag-breaking-news-economy","tag-breaking-news-technology","tag-business","tag-business-news","tag-economy","tag-internet","tag-retail-industry","tag-target-corp","tag-technology","tag-u-s-economy","tag-walmart-inc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/5176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=5176"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/5176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/5177"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=5176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=5176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=5176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}