The Japan Tourism Agency has released a revised basic plan to more than double the number of regions tackling overtourism to 100, while maintaining ambitious goals for boosting inbound visitor numbers and spending.<\/p>\n
The agency presented the draft revision of its “Basic plan for the promotion of a tourism nation” to an expert panel on March 11.<\/p>\n
The new five-year plan, covering fiscal years 2026 to 2030, was largely approved on the same day and is expected to receive a final Cabinet decision this month after minor revisions.<\/p>\n
The number of visitors to Japan in 2025 exceeded 40 million, with spending reaching a record high of 9.5 trillion yen ($59.9 billion).\u00a0<\/p>\n
The agency targets set prior to this plan–60 million visitors and 15 trillion yen in spending by 2030–remain unchanged in the revised version.\u00a0<\/p>\n
To support the expanded effort against issues such as overcrowding and noise, local governments will formulate their own countermeasures.<\/p>\n
The central government will provide financial assistance for projects such as developing reservation systems and installing more toilets and trash cans.<\/p>\n
The plan also highlights the need to prepare for international instability, pointing to the current sharp decrease in visitors from China amid worsening bilateral relations.<\/p>\n
In response, it calls for promoting tourism among a more diverse range of countries and regions to ensure stability.<\/p>\n","protected":false},"excerpt":{"rendered":"The Japan Tourism Agency has released a revised basic plan to more than double the number of regions…\n","protected":false},"author":2,"featured_media":518936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8768,4,450,451,3471,8767,3,452,453],"class_list":["post-518935","post","type-post","status-publish","format-standard","has-post-thumbnail","category-breaking-news","tag-asahi-shimbun","tag-breaking-news","tag-breakingnews","tag-headlines","tag-japan","tag-national-report","tag-news","tag-top-stories","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/518935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=518935"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/518935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/518936"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=518935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=518935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=518935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}