{"id":521137,"date":"2026-03-13T12:41:10","date_gmt":"2026-03-13T12:41:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/521137\/"},"modified":"2026-03-13T12:41:10","modified_gmt":"2026-03-13T12:41:10","slug":"atlanta-dream-and-atlanta-united-announce-historic-retail-collaboration-united-we-dream","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/521137\/","title":{"rendered":"Atlanta Dream and Atlanta United Announce Historic Retail Collaboration:\u00a0\u201cUnited We Dream\u201d\u00a0"},"content":{"rendered":"<p>Powerful celebration of women in sports marks the first-ever retail collaboration between an MLS and WNBA team<\/p>\n<p>ATLANTA (March 12, 2026)\u00a0\u2013 The Atlanta Dream and Atlanta United today announced a first-of-its-kind retail collaboration between\u00a0Major League Soccer and WNBA franchises. The collection, titled \u201cUnited We Dream,\u201d\u00a0features three exclusive\u00a0apparel pieces in celebration of Women\u2019s History Month and\u00a0highlights\u00a0the shared commitment both organizations have\u00a0to unity,\u00a0empowerment\u00a0and community impact.\u00a0<\/p>\n<p>Rooted in Atlanta\u2019s culture and spirit, the \u201cUnited We Dream\u201d collection\u00a0represents\u00a0the intersection of women\u2019s sports,\u00a0soccer\u00a0and the city\u2019s unwavering support for progress. As two organizations dedicated to excellence on and off the field, the Dream and United continue to champion diversity, equity and inclusion while creating meaningful opportunities for fans to engage with the growth of women\u2019s sports.\u00a0<\/p>\n<p>The limited-edition \u201cUnited We Dream\u201d\u00a0collection features three thoughtfully designed\u00a0pieces that merge the bold identities of both clubs.\u00a0The\u00a0teams partnered with cultural sports product platform Round21 to produce the cross-league apparel pieces ensuring the drop delivered at the intersection of sport, art, and culture.\u00a0The capsule includes a premium fleece hoodie built for everyday wear, a lightweight mesh short-sleeve top that nods to performance culture, and a classic graphic tee designed as a versatile staple for fans of all ages. Each piece incorporates co-branded detailing and design elements that reflect the shared spirit of the Atlanta Dream and Atlanta United, blending sport, style and statement into a cohesive collection that celebrates Women\u2019s History Month and the power of unity in Atlanta.\u00a0\u00a0<\/p>\n<p>\u201cAtlanta is a city that shows up for women\u2019s sports and shows out for its teams,\u201d said Atlanta Dream President and COO, Morgan Shaw Parker. \u201cThis collaboration with Atlanta United\u00a0and Round21\u00a0is about more than apparel \u2014\u00a0it\u2019s\u00a0about visibility, alignment and continuing to push the game forward together. \u2018United We Dream\u2019\u00a0represents\u00a0what\u2019s possible when organizations come together with shared values and a shared commitment to equity.\u201d\u00a0<\/p>\n<p>\u201cWe\u2019re proud to partner with the Atlanta Dream and Round 21 to create this first-of-its-kind crossover collection,\u201d said Atlanta United SVP and Chief Business Officer Skate\u00a0Noftsinger. \u201cWhile Women\u2019s History Month is an important moment to celebrate the impact of women, our commitment to creating opportunity and visibility extends far beyond a single month.\u00a0United We Dream represents\u00a0that year-round commitment \u2014 and we invite Atlantans and sports fans everywhere to join us in it.\u201d\u00a0<\/p>\n<p>The \u201cUnited We Dream\u201d collection will\u00a0launch\u00a0Thursday, March 12, at Atlanta United\u2019s\u00a0Team\u00a0Stores\u00a0in Atlantic Station\u00a0and Mercedes-Benz Stadium, as well as online\u00a0at <a href=\"https:\/\/www.mlsstore.com\/en\/atlanta-united-fc\/t-14344529+z-9952115-3346188383\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MLSStore.com<\/a>\u00a0and <a href=\"https:\/\/bit.ly\/4sxjdtw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ATLDreamShop.com<\/a>\u00a0\u00a0<\/p>\n<p>About the Atlanta Dream\u00a0<br \/>Established in 2008, the Atlanta Dream is the Southeast\u2019s only WNBA franchise, playing its home games at Gateway Center Arena @ College Park. Since 2009, the Dream has produced 12 WNBA All-Stars, earned 11 playoff\u00a0bids\u00a0and made three WNBA Finals appearances. For more information about the Dream, visit<a href=\"https:\/\/dream.wnba.com\/tickets\/?&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0<\/a><a href=\"http:\/\/dream.wnba.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dream.wnba.com<\/a>\u00a0and follow @AtlantaDream on<a href=\"https:\/\/www.facebook.com\/atlantadream?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Facebook<\/a>,<a href=\"https:\/\/www.instagram.com\/atlantadream?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0Instagram<\/a>,<a href=\"https:\/\/www.twitter.com\/atlantadream?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0X<\/a>\u00a0and<a href=\"https:\/\/www.tiktok.com\/@atlantadream?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00a0TikTok<\/a>.\u00a0<\/p>\n<p>Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest\u00a0an expansion\u00a0team has won the title since 1998. \u00a0The club has set multiple league records including season\u00a0tickets\u00a0sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to\u00a0purchase\u00a0season tickets, visit: <a href=\"http:\/\/www.atlutd.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.atlutd.com<\/a>, and follow @ATLUTD.\u00a0<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Powerful celebration of women in sports marks the first-ever retail collaboration between an MLS and WNBA team ATLANTA&hellip;\n","protected":false},"author":2,"featured_media":521138,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-521137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/521137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=521137"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/521137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/521138"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=521137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=521137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=521137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}