{"id":527190,"date":"2026-03-16T17:08:15","date_gmt":"2026-03-16T17:08:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/527190\/"},"modified":"2026-03-16T17:08:15","modified_gmt":"2026-03-16T17:08:15","slug":"the-sf-bay-areas-hottest-job-market-right-now-isnt-tech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/527190\/","title":{"rendered":"The SF Bay Area\u2019s hottest job market right now isn&#8217;t tech"},"content":{"rendered":"<p><img alt=\"The Bay Area\u2019s hottest job market isn\u2019t tech, it\u2019s health care, like at Kaiser Permanente in Oakland.\u00a0\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>The Bay Area\u2019s hottest job market isn\u2019t tech, it\u2019s health care, like at Kaiser Permanente in Oakland.\u00a0<\/p>\n<p>Santiago Mejia\/S.F. Chronicle<\/p>\n<p>After Sydney\u00a0Villanueva was laid off from her job as a project manager at a San Jose web design agency in 2023, she spent two years looking for new work, sending out thousands of applications.<\/p>\n<p>\u201cThat\u2019s kind of when the job market started to go down,\u201d she said. \u201cIt got worse and worse and worse.\u201d<\/p>\n<p>Villanueva wasn\u2019t finding success applying for tech jobs, but noticed plenty of open roles at health care companies. Then she worked a temporary gig as an administrative assistant in a dental office. \u201cI feel like it opened some doors and conversations to me,\u201d she said.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Villanueva, who has a degree in advertising and public relations, is now studying to become a nurse. She\u2019s in the midst of a 12-month accelerated degree program at Oakland\u2019s Samuel Merritt University. The school just opened a new <a href=\"https:\/\/www.sfchronicle.com\/eastbay\/article\/samuel-merritt-university-oakland-downtown-21081693.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">$240 million campus<\/a> with the goal of doubling its student enrollment in the coming years amid surging demand in health care.<\/p>\n<p>With its <a href=\"https:\/\/www.sfchronicle.com\/projects\/2025\/sf-bay-area-aging-demographics\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">aging population<\/a> and robust science industry, the Bay Area is seeing a strong correlation with a national trend: Health care has been by far the biggest source of new jobs since the pandemic, while other sectors have weakened. In 2025, Santa Clara and San Benito counties added a net 8,300 health care jobs, while Alameda and Contra Costa counties added 9,900 jobs in the sector, according to state data.<\/p>\n<p>Despite hype over artificial intelligence, the information and professional services sectors continued to see job losses last year throughout San Francisco, the East Bay and Silicon Valley.<\/p>\n<p>San Francisco Chronicle Logo<\/p>\n<p>Make us a Preferred Source to get more of our news when you search.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=sfchronicle.com\" data-link=\"native\" role=\"button\" aria-label=\"Add Preferred Source\" class=\"td300 cp f aic jcc disabled:cd wsn px24 y40px px16 py8 buttonSm fs13 xs:fs16 xs:buttonLg bg-primaryAccessible hover:o80 c-white disabled:bg-gray300 disabled:c-gray600 border bn tac br2\"><\/p>\n<p>Add Preferred Source<\/p>\n<p><\/a><\/p>\n<p>\u201cHealth care has really propped up the California economy, as well as the national economy,\u201d said Michael Bernick, special counsel at Duane Morris LLP and former head of the state\u2019s Employment Development Department.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Despite that assessment, there\u2019s still turmoil: Kaiser Permanente nurses went on strike last month over wage disputes and staffing levels before <a href=\"https:\/\/www.sfchronicle.com\/health\/article\/kaiser-nurses-strike-ends-21901057.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">returning to work<\/a> after a preliminary deal was reached. The U.S. economy lost 92,000 nonfarm jobs in February, including 28,000 health care jobs that were attributed in part to strikes.<\/p>\n<p>Some veteran health care workers also quit the industry after challenges and burnout during COVID, contributing to a jobs shortage.<\/p>\n<p>Then there are the financial barriers for many medical jobs: Villanueva expects to spend over $100,000 on her nursing degree.<\/p>\n<p><img alt=\"After trying to find another job in tech after being laid off, Sydney Villanueva turned to a career in health care. That job sector is the strongest in Bay Area.\" loading=\"lazy\"   style=\"aspect-ratio:2 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>After trying to find another job in tech after being laid off, Sydney Villanueva turned to a career in health care. That job sector is the strongest in Bay Area.<\/p>\n<p>Courtesy Meda Abigail Phtoography<\/p>\n<p>But she said she\u2019s gaining valuable hands-on experience, with clinical rotations at Stanford Health Care Tri-Valley, San Ramon Regional Medical Center and Kaiser\u2019s hospital in San Francisco. And Villanueva\u2019s job prospects after graduation feel much better than applying for more tech jobs, she said.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>\u201cThey do a really good job at making sure you\u2019re prepared for the field,\u201d said Villanueva, who hopes to work in pediatrics at a county hospital. \u201cI think it\u2019s definitely the right choice.\u201d<\/p>\n<p>Villanueva, 28, said her cohort of 48 students is pretty evenly split between recent college graduates and older people who are also switching careers. Samuel Merritt University identified at least two other current accelerated nursing program students who switched from tech, and another student who switched from tech to study social work.<\/p>\n<p>Dr. Ching-Hua Wang, Samuel Merritt University\u2019s president, said overall enrollment between 2024 and 2025 has grown by 8.5% to 2,800 students across four campuses. Around 80% of graduates are nurses, and she said job placement for all graduates is 100%. California officials have said nursing, physician assistants, physical therapists and health administrator jobs are expected to see double-digit percentage growth through 2032.<\/p>\n<p><a href=\"https:\/\/collegescorecard.ed.gov\/search\/?page=0\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">U.S. Department of Education data<\/a> shows Samuel Merritt University is tied for the country\u2019s highest median earnings for graduates, $143,000 per year, which is the same as the Massachusetts Institute of Technology.<\/p>\n<p><img alt=\"Nursing student Sydney Villanueva, second from left, with her cohort at Stanford Health Care Tri-Valley.\" loading=\"lazy\"   style=\"aspect-ratio:4 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Nursing student Sydney Villanueva, second from left, with her cohort at Stanford Health Care Tri-Valley.<\/p>\n<p>Courtesy Sydney Villanueva <\/p>\n<p>Not all health care jobs pay well. The <a href=\"https:\/\/www.sfchronicle.com\/bayarea\/article\/job-work-san-francisco-metro-21085732.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">most common job<\/a> in the San Francisco metro area is home health and personal care aides, who make a median salary of $36,000 per year, around minimum wage. Those jobs generally don\u2019t require a college degree but require a 40-hour certification program in California. Ambulance drivers and attendants make only $37,000 per year, while emergency medical technicians make $50,000 per year.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Bernick, the former head of the state Employment Development Department, said health care is a \u201cbifurcated\u201d market with concentration between high-paying and low-paying jobs. Some roles, like medical technicians and assistants, have salaries in the middle.<\/p>\n<p>\u201cThey are within the reach of people who don\u2019t have four-year degrees or two-year degrees,\u201d he said.<\/p>\n<p>Though distinct labor sectors, health care is also entwined with tech. Sutter Health, Northern California\u2019s largest health system, <a href=\"https:\/\/www.sfchronicle.com\/health\/article\/sutter-health-sf-pier-19021314.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">opened a San Francisco innovation center<\/a> in 2024. UCSF\u2019s massive <a href=\"https:\/\/www.sfchronicle.com\/health\/article\/ucsf-hospital-19412528.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">$4.3 billion Parnassus expansion project<\/a> includes space for robots.<\/p>\n<p>Samuel Merritt\u2019s new campus includes a virtual reality center and a motion analysis research lab.<\/p>\n<p>While fears abound over AI replacing white-collar workers, particularly coders, Wang sees it as a partner to health care professionals, rather than a threat.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>\u201cAI is not going to replace the human-to-human, person-to-person care,\u201d she said. \u201cThat requires empathy, compassion, a nuanced people skill to deal with patients.\u201d<\/p>\n<p>\u201cAI certainly cannot do that\u00a0\u2014 at this point,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"The Bay Area\u2019s hottest job market isn\u2019t tech, it\u2019s health care, like at Kaiser Permanente in Oakland.\u00a0 Santiago&hellip;\n","protected":false},"author":2,"featured_media":527191,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[182,3805,2788,97,252,253,172],"class_list":["post-527190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health-care","tag-ai","tag-bay-area","tag-data","tag-health","tag-health-care","tag-healthcare","tag-tech"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/527190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=527190"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/527190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/527191"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=527190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=527190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=527190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}