{"id":532119,"date":"2026-03-19T04:18:07","date_gmt":"2026-03-19T04:18:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/532119\/"},"modified":"2026-03-19T04:18:07","modified_gmt":"2026-03-19T04:18:07","slug":"caleb-williams-seeks-trademark-protection-for-iceman","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/532119\/","title":{"rendered":"Caleb Williams seeks trademark protection for &#8220;Iceman&#8221;"},"content":{"rendered":"<p>As George Costanza learned in his effort to be known as T-Bone, it\u2019s not easy to create your own nickname. That isn\u2019t stopping Bears quarterback Caleb Williams.<\/p>\n<p>Williams has applied for multiple trademark protections as to the term \u201cIceman.\u201d<\/p>\n<p>A search of the U.S. Patent and Trademark Office records shows that multiple filings were made on March 16, 2026, with the intent of using the term on: eyewear; sunglasses; downloadable posters; downloadable computer software featuring digital trading cards; athletic bags; tote bags; backpacks; luggage; water bottles sold empty; sports bottles sold empty; plastic water bottles sold empty; mugs; sweatshirts; shirts; tee shirts; hats; jerseys; jackets; vests; athletic sporting goods, athletic and sports equipment; footballs; and balls for games.<\/p>\n<p>Williams\u2019s attorney, Josh Gerben, explained the effort in a blog post, with the name tied to the \u201c<a class=\"Link\" href=\"https:\/\/www.gerbenlaw.com\/blog\/caleb-williams-moves-to-trademark-iceman-nickname-iconic-play-silhouette\/\" target=\"_blank\" rel=\"noopener nofollow\">silhouette of Williams mid-throw<\/a>, inspired by a pivotal fourth-and-8 play during a playoff matchup in Green Bay last season.\u201d<\/p>\n<p>Some compared the image to the Michael Jordan \u201cJumpman\u201d logo. Jumpman, Iceman. You get the idea.<\/p>\n<p>Hopefully, Caleb will beat Neil Watkins from accounting to Iceman.<\/p>\n","protected":false},"excerpt":{"rendered":"As George Costanza learned in his effort to be known as T-Bone, it\u2019s not easy to create your&hellip;\n","protected":false},"author":2,"featured_media":532120,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-532119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/532119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=532119"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/532119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/532120"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=532119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=532119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=532119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}