{"id":533329,"date":"2026-03-19T19:13:07","date_gmt":"2026-03-19T19:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/533329\/"},"modified":"2026-03-19T19:13:07","modified_gmt":"2026-03-19T19:13:07","slug":"stephen-ross-miami-f1-race-does-much-better-at-box-office-than-the-dolphins","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/533329\/","title":{"rendered":"Stephen Ross: Miami F1 race does much better at box office than the Dolphins"},"content":{"rendered":"<p>When it comes to TV, nothing is bigger than the NFL. When it comes to in-person attendance, there\u2019s one sport that does better than pro football.<\/p>\n<p>Appearing on CNBC, Dolphins owner Stephen Ross made it clear that his annual F1 event puts more asses in the seats than a full season of Dolphins football.<\/p>\n<p>\u201cF1 has been great,\u201d Ross said, via David Hyde of the South Florida Sun-Sentinel. \u201cWe get <a class=\"Link\" href=\"https:\/\/x.com\/davehydesports\/status\/2034612952393826421?s=20\" target=\"_blank\" rel=\"noopener nofollow\">more attendance for F1 races for three days<\/a> than the entire [Dolphins] season tickets that we sold.\u201d<\/p>\n<p>Still, F1 has a long way to go when it comes to TV audiences. Last year, ESPN\u2019s F1 races <a class=\"Link\" href=\"https:\/\/espnpressroom.com\/us\/press-releases\/2025\/12\/espn-finishes-final-formula-1-season-with-all-time-viewership-record\/\" target=\"_blank\" rel=\"noopener nofollow\">averaged 1.3 million viewers<\/a>, a record. Apple TV recently claimed (without releasing numbers) that its new foray into F1 <a class=\"Link\" href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/apple-tv-formula-1-ratings-eddy-cue-strong-start-1236529359\/\" target=\"_blank\" rel=\"noopener nofollow\">has done even better<\/a>.<\/p>\n<p>The NFL has already decided that there\u2019s far more money to be made via TV than the turnstiles. And the league\u2019s ambivalence toward the in-season fans became clear when it pushed for Thursday night flexing. <\/p>\n<p>Who cares if the shifting of a game from Sunday afternoon to Thursday night (and the corresponding shifting of a game from Thursday night to Sunday afternoon) inconveniences the folks who bought tickets and made plans to attend? It\u2019s all about maximizing the TV numbers, because that\u2019s the key to an unlimited pile of cash from the networks and the streaming companies.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to TV, nothing is bigger than the NFL. When it comes to in-person attendance, there\u2019s&hellip;\n","protected":false},"author":2,"featured_media":533330,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-533329","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/533329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=533329"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/533329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/533330"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=533329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=533329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=533329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}