exclusive provider of Sunday Ticket<\/a> for commercial establishments.<\/p>\nWhen the residential Sunday Ticket package moved to YouTube in 2023, DirecTV retained the ability to provide out-of-market NFL games to bars and restaurants via old-school dish technology. Now, any businesses that hope to provide the games to their customers will need to stream the product on EverPass.<\/p>\n
Feldman reports that EverPass recently communicated the change to its customers.<\/p>\n
\u201cOur mission is simple: aggregate the premium live sports your guests care about into one authorized, easy-to-use solution for businesses,\u201d the letter from EverPass said, per Feldman. \u201cAnchored by NFL Sunday Ticket, we continue investing in content, technology, and partnerships to help you create a game day experience your guests can\u2019t get at home.\u201d<\/p>\n
Starting with the 2026 season, commercial establishments won\u2019t be able to get Sunday Ticket without having the infrastructure to support the kind of high-speed Internet connectivity that allows the games to be streamed without glitches and\/or buffering.<\/p>\n
DirecTV addressed the change on its website.<\/p>\n
\u201cAbsent an agreement with DirecTV For Business, EverPass is forcing businesses to adopt its streaming-only distribution model rather than continuing to work with the established platform that bars and restaurants rely on,\u201d DirecTV said, per Feldman. \u201cAt a time when many businesses are already managing rising costs and tight margins, this approach risks adding financial pressures and operational complexity.\u201d<\/p>\n
Those businesses will have to adapt, if they hope to attract football fans who choose not to pay the deliberately jacked-up fee for residential Sunday Ticket aimed at getting enough of them to choose to watch the games provided by their local CBS and\/or Fox affiliates. Because the pending antitrust lawsuit against the NFL over Sunday Ticket pricing has yet to force the league to adopt a cheaper in-home model, there will continue to be plenty of people who flock to nearby watering holes for the ability to monitor the whole slate of Sunday afternoon games.<\/p>\n
If\/when the current pricing model for Sunday Ticket implodes, the demand for Sunday Ticket in commercial establishments will drop. Even then, it will be hard for a sports bar to call itself a sports bar if it\u2019s not able to deliver the only sport that matters on Sundays from September to January.<\/p>\n","protected":false},"excerpt":{"rendered":"Thirty-two years after NFL Sunday Ticket launched exclusively on DirecTV, the satellite provider is officially exiting the Sunday…\n","protected":false},"author":2,"featured_media":535130,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-535129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/535129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=535129"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/535129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/535130"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=535129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=535129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=535129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}