Need To Know<\/p>\n
\u201cBeyond the Gates\u201d saw its first-ever year-over-year gain among Total Viewers.<\/p>\n
\u201cGeneral Hospital\u201d averaged two million viewers for the tenth time in 11 weeks.<\/p>\n
\u201cThe Young and the Restless\u201d ranked No. 1 among soaps in Women 18-49, continues to tie with \u201cThe Bold and the Beautiful\u201d season-to-date.<\/p>\n
Game shows, news and talk were the highlights during the week of March 9-13, 2026, with CBS\u2019 \u201cLet\u2019s Make a Deal\u201d and \u201cThe Price is Right\u201d in particular continuing to perform well in the key demos, and marking the largest year-over-year gains among Total Viewers.<\/p>\n
For the week, both half hours of \u201cThe Price is Right\u201d were up +32,000 and +78,000, respectively, week-to-week among Total Viewers and up +441,000 and +524,000, respectively, compared to the same week last year. The second half-hour continued to rank No. 1 across daytime broadcast among Women 18-49 (0.36 rating), Women 25-54 (0.56 rating), Households (2.7 rating) and Total Viewers (4.502 million). Meanwhile, the first half-hour ranked a solid second among Women 18-49 (0.33 rating), Women 25-54 (0.53 rating), Households (2.4 rating) and Total Viewers (4.031 million), and was also up +0.04 year-over-year among Women 25-54 (0.53 rating vs. 0.49 rating). Both half hours were up +0.3 in Households compared to the same week last year. Additionally, the two half hours were virtually on par with their 2024 performance in both Women 18-49 (TPIR2 \u2013 0.36 rating vs. 0.39 rating; TPIR1 \u2013 0.33 rating vs. 0.34 rating) and Women 25-54 (TPIR2 \u2013 0.56 rating vs. 0.57 rating; TPIR1 \u2013 0.53 rating vs. 0.49 rating). Meanwhile, the half hours saw gains compared with their 2024 performances in Households (TPIR2 \u2013 2.7 rating vs. 2.6 rating; TPIR1 \u2013 2.4 rating vs. 2.3 rating) and Total Viewers (TPIR \u2013 4.502 million vs. 4.103 million; TPIR1 \u2013 4.031 million vs. 3.596 million).<\/p>\n
\u201cLet\u2019s Make a Deal\u201d saw a small uptick among Total Viewers, up +2,000 and +60,000 week-to-week, respectively, while also marking a significant gain year-over-year, up +425,000 and +407,000, respectively. The first half-hour set a new season high among Women 25-54 with a 0.36 rating, while both half hours were up +0.2 in Households compared to the same week last year. Compared to its performance during the same week in 2024, the second half-hour is up +0.02 among Women 18-49 (0.27 rating vs. 0.25 rating), up +0.05 among Women 25-54 (0.41 rating vs. 0.36 rating), up +0.1 in Households (1.6 rating vs. 1.5 rating) and up +303,000 among Total Viewers (2.685 million vs. 2.382 million). Meanwhile, the first half-hour is up +0.01 among Women 18-49 (0.23 rating vs. 0.22 rating), up + 0.05 among Women 25-54 (0.36 rating vs. 0.31 rating), up +0.1 in Households (1.4 rating vs. 1.3 rating), while gaining +290,000 viewers (2.334 million vs. 2.044 million). <\/p>\n
With 3.230 million viewers tuning in, \u201cThe Young and the Restless\u201d averaged more than three million viewers for the seventh consecutive week and regained the top spot among soaps in Women 18-49 (0.23 rating), though it continues to tie \u201cThe Bold and the Beautiful\u201d for the season in the key demographic, each with a 0.22 rating. The long-running drama series was up +247,000 viewers year-over-year and was up +0.1 in Households compared to the same week last year. Additionally, compared to its performance during the same week in 2024, \u201cThe Young and the Restless\u201d is up +164,000 viewers (3.320 million vs. 3.066 million) and up +0.1 in Households (2.1 rating vs. 2.0 rating)<\/p>\n
\u201cThe Bold and the Beautiful\u201d was flat week-to-week among Total Viewers (2.838 million), but gained +346,000 viewers year-over-year and was up +0.1 in Households compared to the same week last year. Further, compared to its performance during the same week in 2024, the half-hour soap opera was virtually on par among Women 18-49 (0.22 rating vs. 0.23 rating) and Women 25-54 (0.35 rating vs. 0.38 rating), while up +0.1 in Households (1.8 rating vs. 1.7 rating) and +314,000 among Total Viewers (2.858 million vs. 2.524 million).<\/p>\n
\u201cGeneral Hospital\u201d averaged more than two million viewers for the tenth time in 11 weeks, marking its best overall performance among Total Viewers since Summer 2023. The long-running daytime drama series averaged 2.090 million viewers for the week, up +190,000 compared to the same week last year (2.090 million vs. 1.900 million) and down just 11,000 compared to the same week in 2024 (2.090 million vs. 2.101 million). Among Women 18-49 (0.18 rating), the soap opera was up +0.01 week-to-week, and topped \u201cBeyond the Gates\u201d (0.15 rating) for the first time in four weeks (including ties). Meanwhile, among Women 25-54, the series was up +0.02 week-to-week, tying \u201cNBC News Daily.\u201d In Households, the program retained its 1.4 rating for the sixth consecutive week, and was up +0.2 compared with the same week last year.<\/p>\n
\u201cBeyond the Gates\u201d averaged 1.619 million viewers for the week, marking the show\u2019s first-ever year-over-year gain among Total Viewers, up +39,000 (1.619 million vs. 1.580 million). The soap opera was virtually on par with the prior performance of \u201cThe Talk\u201d during the same week in 2024 among Women 18-49 (0.15 rating vs. 0.16 rating) and Women 25-54 (0.25 rating vs. 0.24 rating), while up +0.3 in Households (1.1 rating vs. 0.8 rating) and gaining +363,000 viewers (1.619 million vs. 1.256 million). Further, \u201cBeyond the Gates\u201d outperformed \u201cThe Talk\u201d during the comparable weeks in 2023 (vs. 1.386 million) and 2022 (vs. 1.376 million).<\/p>\n
Wrap-Up<\/p>\n
What follows is a breakdown of how the daytime broadcast shows\u00a0performed during the week of March 9-13, 2026,\u00a0in Women 18-49 rating, Women 25-54 rating, Households and Total Viewers, including week-to-week and year-over-year comparisons.<\/p>\n