{"id":543534,"date":"2026-03-25T03:00:15","date_gmt":"2026-03-25T03:00:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/543534\/"},"modified":"2026-03-25T03:00:15","modified_gmt":"2026-03-25T03:00:15","slug":"the-wnba-is-taking-off-what-took-so-long","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/543534\/","title":{"rendered":"The WNBA is Taking Off. What Took So Long?"},"content":{"rendered":"<p data-testid=\"paragraph-element\" class=\"rich-text mb-6 font-graphik text-body-large text-black-coffee mt-8 focus-visible:outline focus-visible:outline-black-coffee focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:shadow-focus-color text-left\">Ahead of the 2024 season, we negotiated a landmark distribution agreement with WNYW FOX5 New York, the network\u2019s first partnership with a women\u2019s professional sports team, reaching more than 7.5 million households. Local viewership increased 129% year over year, leading to a multi-year extension. Then, in 2024, the Liberty set the WNBA\u2019s all-time single-game gate revenue record, twice. And in 2025, we secured 52 corporate partners, 20 new to the WNBA, driving sponsorship revenue growth of more than 60% year over year.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Ahead of the 2024 season, we negotiated a landmark distribution agreement with WNYW FOX5 New York, the network\u2019s&hellip;\n","protected":false},"author":2,"featured_media":543535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-543534","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/543534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=543534"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/543534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/543535"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=543534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=543534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=543534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}