The buzz began when Gosling appeared on “Late Night with Seth Meyers” and raved about a Tallahassee shop known for its homemade pastries.<\/p>\n
The actor singled out The Cake Shop \u2014 praising its Pop Tart-style treats and urging viewers to try them.<\/p>\n
FROM BOMB SQUAD TO BAKER AND COFFEE MAKER: FORMER DEPUTY CRUSHES A NEW BUSINESS<\/a><\/p>\n Gosling’s connection to the bakery came through a personal link: The sister of “Saturday Night Live” wardrobe supervisor Donna Richards owns the shop.\u00a0<\/p>\n During his interview with Meyers, Gosling joked that the pastries were a staple behind the scenes when he hosted “Saturday Night Live.”<\/p>\n Actor Ryan Gosling, left, let all of America know during an appearance on “Late Night with Seth Meyers” about a Tallahassee, Florida, bakery that he said makes “the most incredible Pop Tarts.” (Lloyd Bishop\/NBC via Getty Images)<\/p>\n “She owns a bakery in Florida in Tallahassee, and they make the most incredible Pop Tarts,” Gosling said. “You have to order these Pop Tarts.”<\/p>\n Gosling added that Richards “gives them to you at the beginning of the show, like when you start hosting, so you’re just running on Pop Tarts the whole time.”<\/p>\n “It was a total shock.”<\/p>\n The unexpected endorsement quickly turned into a business boom.<\/p>\n ARMY VETERAN TURNS ‘SERIOUSLY ADDICTIVE’ CHOCOLATE POPCORN INTO HOLIDAY GIFT SENSATION<\/a><\/p>\n The bakery was flooded with calls and requests for the sweet treats, Tallahassee TV station WCTV reported.<\/p>\n “It was a total shock,” owner Linda Richards told WCTV, describing the sudden spike in attention and demand.<\/p>\n Gosling’s shoutout led to a spike in business and inquiries at The Cake Shop. (Lloyd Bishop\/NBC via Getty Images)<\/p>\n The Cake Shop’s pastry is called the “Popped” Tart.<\/p>\n Richards said Gosling asked for the strawberry flavor; but the treats also come in blueberry, cinnamon, and peanut butter and jelly.<\/p>\n The Cake Shop has been operating in Florida’s capital city for over 25 years. The bakery is known for its homemade desserts<\/a> and classic recipes, with a menu ranging from cakes and cookies to specialty pastries.<\/p>\n CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER<\/a><\/p>\n Richards is the daughter of a chef who cooked for their family of six, sparking her interest in baking<\/a>, according to the bakery’s website.<\/p>\n She “has brought many family recipes<\/a> to the bakery’s repertoire,” including oatmeal raisin cookies, “Monkey Pies” and her “famous” chocolate chip cookies “just like Grandma used to make.”<\/p>\n The strawberry “Popped” Tart (not pictured) is Gosling’s favorite, the bakery’s owner said. (iStock)<\/p>\n But even for a well-established business, a celebrity mention can act like rocket fuel.<\/p>\n Mom-and-pop shops don’t often get this kind of national exposure \u2014 and when they do, the results can be immediate.<\/p>\n CLICK HERE FOR MORE LIFESTYLE STORIES<\/a><\/p>\n In this case, timing added another twist: The bakery had been closed for spring break<\/a> in the college town when Gosling’s comments aired, so staff returned to a wave of pent-up demand.<\/p>\n![\"Ryan](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/ryan-gosling-with-seth-meyers.jpg\")
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